Trena Little shares three ways to make business videos easier: focus on what you're passionate about, use your smartphone instead of fancy equipment, and prioritize authenticity over perfect production.
Do you want to do video content for your business, but you're just overwhelmed with all the moving parts that come with video? There's equipment, there's editing, and let's not forget actually looking presentable and taking a shower. But what if I told you there was a way to make video content simple? In today's video, I'm sharing my secret sauce to simple video content. Hey guys, my name is Trena. If you are new here and welcome to another episode of Just the Tips welcome. On this channel, I provide tips and tutorial videos to help you use video content in YouTube in your business strategy. I make YouTube and video possible for even the novice video creator. Let me know down in the comment section below. Are you creating video content for your business right now or are you just way overwhelmed about everything and you have no idea where to get started? Let's chat in the comments section. Now. Let me share with you how you can start making video content. The first way to make videos simple is to talk about what you're passionate about and what you're an expert in. You obviously have some type of content that you want to share. You're selling something, whether it's a course or your services or your copywriting. Whatever you're selling, you're passionate about. So talk about that. One, it'll be easy to talk about because you're the expert in it, and two, you're passionate about it and and it's going to show through the camera. People are going to be much more likely to connect with somebody who's sharing about something they're passionate about, and that's what you really want to focus on when starting with video content. This type of video content makes it really easy to get on camera because you're not worried about what you're saying. You're just sharing your knowledge and you're showing how passionate you are about it. The second way you can make video content easy is just by getting started with equipment you already have. When you start to worry about a DSLR camera, an external mic, a lens, things can start to get overwhelming. You don't know where to plug things in. You don't know what setting that camera should be on. So start with your cell phone. Those cameras on your cell phones are just as good as any other camera this day and age, and that's where I'd get started. Don't use the selfie camera though. Use the backside of the camera just because it gives a better quality. You're more comfortable with this equipment, so it's going to make video a lot easier. And by using your phone, if you have an iPhone, you can edit your video right on your phone using Imovie and then upload it right to YouTube. So simple. One device to film, edit and upload. So start to think about how you can really simplify that filming process. The third way to make video much simpler is to let go of being perfect and be yourself. People are going to connect with you a lot quicker and a lot more often if you. If you just show your true self. I know from experience when I first started creating my video content, I didn't connect very well because I was so worried about being perfect, making sure I was saying my words right, making sure I didn't look weird or strange. But in over two years of doing this, I realized you got to let your freak flag show. You just got to show who you are. People aren't going to connect with a perfect robot. They connect with somebody that they relate to. They don't mind if you trip over your words. They don't mind if you have an eccentric personality or you move a lot on the screen. They connect with you as a person. So don't be afraid to show your true personality and let that pressure of being perfect on video go. Are you ready to start creating some amazing video content for your YouTube channel? Make sure you grab my YouTube channel checklist. I will link it right here in this card and down in the description box below. It is a 10 step checklist to make sure your channel on YouTube is set up properly. So all the back end stuff to make sure people can actually find your channel and start watching your brand new amazing content. If you know someone else who is struggling with video content and they really want to do it, make sure you share this video by clicking any of those social share buttons down below so you can share it on Twitter, Facebook, Pinterest, whatever your favorite platform is. Don't forget you can subscribe to this channel for more tips, subscribe and and tutorials on video content by clicking that circle button right there. And thank you so much for watching. I really appreciate it and I will see you in the next video. Bye.
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