Trena Little walks through YouTube channel optimization: naming your channel, using keywords in your about section, adding social media links, setting channel keywords, and using a channel trailer to attract viewers.
This is the second video of a series here on my channel called how to get started on YouTube. Now, whether you have a business and you want to get your business started on YouTube or you want to start a personal channel on YouTube, this series was created just for you. This video is specific on how to optimize your YouTube channel. Hey guys, welcome back to my channel. My name is Trena. If you are new here, I'm a video content strategist and I help online entrepreneurs create a video content strategy that works for them and their business. If you're new here, make sure you subscribe by clicking the subscribe button below and check me out on social media on any of these platforms. Without further ado, here is how you want to optimize your YouTube channel. Just with anything else on the Internet, YouTube channels can be optimized. YouTube is owned by Google. We all know of the Google machine algorithm going on. So it's so essential that you're making sure your channel is optimized so people can find it. And not only Google searches, but also YouTube searches. The first thing you want to do is think about your channel name. So my name is Trena, obviously, but I'm a video strategist or a video content strategist. So one of the ways that I can change my channel name to really optimize it is maybe put in a keyword or phrase. Like video marketing. Think about maybe a keyword or phrase that you can use in your channel name. Kind of like with Pinterest or in Instagram. When you're setting up your profile, it's really important to have those keywords or phrases that can be searched. Next, I want you to go to the about section of your channel and fill that out. Use as many keywords as possible to describe yourself. When I'm talking about keywords, I'm talking about phrases that people are searching in YouTube. So if you are a business coach, maybe people are searching how to start a business, how to create a business plan, how to come up with a marketing strategy, how to come up with a marketing plan. So really think about what are those keywords or phrases that your ideal client or your target market is searching on Google or YouTube and incorporate them into your about section in a conversational way. The first 48 characters of your about section are going to show up in YouTube search results. So, so you really want to focus on those first 48 characters being a way to catch the attention of these potential clients to really want to get to your channel. And actually the about section is One of the most underutilized section of YouTube. So you want to make sure you're optimizing it. Next, since we're already here in the about section, I want to make sure you're adding your social media icons here too. You can add them right here in your about section. So go ahead and add your Facebook link or your Instagram link and the first link that you can put could be to your website or you can make that link a link to your opt in. Now it's going to have to be associated with your website. My opt in is a free script template and the place to get that is at my website, trinalittle.com script template. You can't use a leadpages link here because the link that is associated with that spot has to be related to your website. So whatever website that you are linking to your YouTube channel, that's ultimately what needs to be put in there. Next, I want you to add channel keywords. So what you want to do is go on over to your advanced settings and you can start adding keywords there. With this keyword section, you want to break them up by quotation marks. So if you have a longer tail keyword, like how to start a Business, you want to make sure that that whole phrase is within quotation marks. You can write as many as you want there. There's about like, I forget how many characters you can put in there, but type as many keywords as possible into your channel keyword section because that's going to help YouTube, you know, rank your channel and go through all the algorithm stuff to really help people find you and you, your channel can get ranked in Google search results. So if somebody's searching how to start a business, not only could you have a video pop up, but you could have your channel pop up too. And finally, make sure you're using the channel trailer option. This is the video that's going to play immediately when somebody new lands on your channel and it just really wants to showcase who you are and what you do. Or maybe one of your best videos. If you don't have a channel trailer yet. This is great for like 10 questions to get to Know Me an About Me video. It just allows people to instantly get to know who you are and what you do. You really want to make sure you have a video in that section. Do you have any more questions about optimizing your YouTube channel? Let me know down below. Let me know if there's a tutorial you want to see or a topic you want me to talk more about Let me know down below if you're liking this series, make sure you give this video a thumbs up and you share it on social media by clicking any of their social share buttons down below on Facebook or on Twitter. And make sure you come back next week for the third video in this series.
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