How to plan your prelaunch strategy

One of the biggest secrets to having a successful launch, whether it's an E course or a program or a brand new service, is the pre launch. So in today's video I'm going to share my pre launch strategies and how you can plan a pre launch for your next big thing. Hey guys, welcome back to another episode of Just the Tips with Trena where I provide online entrepreneurs tips and tricks on how to create a video content Strategy here on YouTube that works for them. If you aren't subscribed to my channel yet, just make sure you go ahead and click that red subscribe button down below so that you won't miss out any of my videos. Let's just jump right into what exactly I did in the pre launch phase. The pre launch phase is everything that I did prior to releasing my new program, YouTube Bootcamp to the world. Now I don't have anybody working for me. I am a business of one right now. I did everything on my own. I did hire two people that I'm going to talk about here in a minute, but for the most of it it's just me. One of the biggest things you can do in your pre launch phase is, is to plan everything. So this meant planning out all my social media in advance, planning out all my newsletters in advance, planning out all my YouTube videos in advance, get that all done and set up in some automation tool. For email I use ConvertKit. For social media I use Buffer. So get that all done and out of the way so it's not taking up your time when you move into the most stressful time, which is your launch phase. I also planned out my entire course before I even launched it. There are two ways of thinking here. One way is to plan your course out in advance and get it done and the other way is to hold off creating it. Make sure people want to actually buy it and then once people buy it, then you create it. I decided to create the course in advance and invite beta testers to test it out. I had five people go through my course with me so that they could provide me feedback, let me know what was working, what wasn't working, what they needed more of, and and to get testimonials to share during the launch phase. I'm actually going to do a video next week on how I wrote out all my E course content. So make sure you're subscribed to this channel so that you get notified when that video is posted. Some of the other things that I did in advance prior to my launch was creating all of My bonuses that I was going to add in the launch phase, creating my sales page and my sales video, getting my testimonials from my beta testers. Because people want to see testimonials. People want to see that this is going to work for them. Out joint webinars and live masterclasses to help grow my list and get people excited for the content I was sharing. And I also created some Facebook video ads and thought about what was going to be my strategy for Facebook ads. Needless to say, there is a lot that goes on behind scenes before you even launch a program. And the more you get organized in the front end, the much smoother a launch goes. So let's talk about who, who I hired, why I hired, and was it a good investment? So the first person that I hired was a copywriter. I hired Ashlyn Carter as my sales page copywriter and my email launch copywriter. And let me tell you, that girl was worth every penny that I spent. I'm a video person. I don't really like to write, especially sales copy. So Ashlyn wrote an amazing sales page for me and the amazing sales funnel that came during the launch. And let me tell you, it was worth it. I have no idea how to write sales emails and the whole funnel thing, but Ashlynn's emails were just copy paste put into a sequence. And I definitely believe it was a huge reason why I got so many people to sign up for YouTube Bootcamp. Then the other hire that I made was kind of last minute. It was a hire for my Facebook ads. So I hired Allie Bejerk and I hired her because I didn't have the time to manage my Facebook ads. I don't know what I'm doing on Facebook ads. I had the content and the video already created for the ad. I just didn't know how to target the right people. And honestly, you have to keep checking that consistently and constantly to make sure it's working. I didn't have the time for that. I hired Allie to do that. And all my Facebook ads were to my free master class that ultimately pitched my program. I didn't have any Facebook ads that went directly to my program. It all went to the free masterclass. Then once I moved into my pre launch, all of that was kind of pre, pre launch. So once I moved into my pre launch, all this stuff that was building up for the launch, I planned a giveaway and I really did that to grow my list. Now a lot of these people probably are going to end up unsubscribing to my email list and everything. But it did double my YouTube subscribers, my Instagram subscribers. I believe I got over 1,000 email subscribers and some of those people will stick. Some of these people I actually will reach and they'll buy something from me eventually, but a lot of the people will just drop off. But it did create hype for my program and then I did do a five day challenge and I did my five day challenge on YouTube live. This allowed me to attract a new audience while I was live on YouTube because I optimized those videos. I also got them on my email list because I had a worksheet for every single YouTube live for them to get it. If they weren't already signed up for the challenge, they had to click on the link to get the worksheet which got them on my email list. That was a great way to not only grow my YouTube channel, but to also grow my email list. And it also helped me create new content for my YouTube channel while I didn't really have time to edit and film new videos. So just to recap, my pre pre launch went a little something like this. Content creation. Creating all the content for your blog, Your email, your YouTube channel, your social media scheduling. This means scheduling social media, scheduling your YouTube videos, scheduling your emails, automating as many things as possible, also hiring help if you need it. I needed help with my copywriting so I hired Ashlyn in my pre pre launch days. And then once we move to the actual pre launch phase leading up, I did a giveaway, I did a five day challenge and I did two master classes that ultimately pitched my program. So what questions do you have about launching an E course? I can tell you YouTube was game changing in my pre launch strategy so. So if you want to figure out how to get your YouTube channel set up so you can start using it in your business, make sure you grab my free YouTube channel checklist for newbies. So if you're brand new to YouTube, this checklist is going to tell you everything you need to do to get your channel set up for success. If you know somebody else that's in this whole pre launch phase or thinking about launching, make sure you share this video with them by clicking like all those social share buttons down below on Facebook and Twitter and give this video a thumbs up. So I know that you like me talking about launching and tips for launching and using video in your launch strategy. As always you guys, thank you so much for coming to watch my content. I really appreciate it and I will see you next week. Bye.