How To Repurpose Video Content

You're spending all your time making this awesome video content on YouTube to really start growing your business. But once you post it to YouTube, what else can you do with that video? In today's video, I'm going to give you three additional ways you can repurpose your YouTube videos to get more viewers watching your video. Hey guys, welcome back to another episode of Just the Tips with Trena where I provide online entrepreneurs tips and tricks on how to create a video content strategy that works for them and their business. Just remember, if you are not subscribed to this channel yet, I post new videos every week. So make sure you're subscribed by clicking that subscribe button so you don't miss out. Let's jump into the three ways you can start repurposing your YouTube videos after you post it to YouTube. So way number one that I have is to upload your videos natively to Facebook. Just by sharing your videos from YouTube onto Facebook isn't going to help you out because Facebook and YouTube don't really like each other. Facebook isn't really going to put your video to the top of the feed. So you want to upload that video natively to Facebook. You could use a service like TubeBuddy that will upload your video once it's uploaded to YouTube natively onto Facebook. Or you can just take that video file that you uploaded to YouTube and upload it to Facebook. You need to think about what is your game plan going to be. Is it more important for you to have people watching your video and getting to know you and building a know, like and trust factor with you through watching any type of video? Or is it important for you to get people to your YouTube channel to watch your videos? If you don't care, you just want people watching your videos so that they can start remembering you and realizing how helpful you are. Then upload that entire video to Facebook. Just remember, the more places you can get your face, the better, right? Don't really worry about if it may get you less subscribers or less views on your channel. If you have a business, ultimately your goal is to get more clients or sell your product to more people. The second way that you can repurpose your video is to embed that video into your website. So if you're not already doing this, you're missing out on two big opportunities. By embedding your YouTube video into your website, you are creating a backlink to YouTube which helps you rank your YouTube video higher. And when I say rank, I mean it gets your video ranked higher in YouTube search results. And by ranking, that means you're in the top 20 of YouTube search results. So when somebody searches on your keyword or phrase, your video pops up on that front page. So if you aren't embedding your video into your website, you're missing out on that opportunity to get ranked higher on YouTube. You're also missing out on the opportunity to get better SEO on your website because Google really values video content on websites. So if you embed a video into your blog post, you're really going to boost your SE for that blog post. So how can you do this? One of my suggestions is to either write a full blog post describing three tips or tricks if that's what you're doing, and then in your video, maybe just give one of those tips and tell people to read more in the blog. Or vice versa. Maybe you give three tips, just a general overview in your video, and then you dive deeper into your blog post. So you tell people in your video to read the blog post to get more detail. That's totally up to you and what your strategy is going to be. The third way to repurpose your content is to use it in your sales funnel. Once you create this content, you can probably use it for people who are filtering into your email list. Instead of writing like a giant email explaining to them or being helpful to them on a certain topic, you probably have a video created that does just that. So in your email funnel, make sure you have a link that sends them to a helpful video or tutorial video that's really going to start building your know, like and trust factor with them. And it's going to save you time from having to write that long email. So I want to hear from you which one of these sounds like something you might start doing? Repurposing on Facebook, embedding into your website, or repurposing in a sales funnel. If you don't have a YouTube channel already set up or you aren't sure if your channel is set up properly, make sure you grab my YouTube channel checklist. You can click this card right here or click in the description box below. This checklist will walk you through everything you need to do to ensure you're attracting your Target audience on YouTube. If you found this video helpful, make sure you give it a thumbs up and you share it on social media, on Twitter or Facebook, Pinterest, wherever. And as always, guys, thank you so much for taking the time to watch my content and I will see you next time. Bye.