How to Script YouTube Videos to Get MORE Views

This is a YouTube video titled "How to Script YouTube Videos to Get MORE Views" created on April 1, 2019. The content features Trena Little, a YouTube strategist, providing a detailed tutorial on how to write effective video scripts to increase audience retention, views, and watch time on YouTube. She explains a four-step formula including the hook, introduction, content, and call to action to help creators improve their video performance.
Are you tired of people not watching your videos or hardly watching any of your videos at all? I'm going to fix that for you. Hi, and welcome back. If you are new here, my name is Trena and I am a YouTube strategist committed to helping you do YouTube better. Now, if you are struggling with getting people to watch your videos, or if you're checking your audience retention graphs and seeing everybody's leaving your videos in the first five seconds, so so many channels struggle with really hooking people and getting people to watch past that 10 seconds. So this is going to help you. I'm going to explain to you today how to write a script, because this is the format that works best on YouTube so that people start watching more of your videos, you start getting more views and more watch time. So YouTube starts suggesting your videos to more people. I mean, who wouldn't want your videos suggested to more people? Now, why is it so important to watch your audience retention and get people to the end of your video? So here's a little secret. You. You basically get like a Golden Ticket from YouTube if you can consistently get 50% of people watching to the end of your video. What this signals to YouTube is you're creating good content because you're getting people to watch your entire video and you're accumulating watch time, minutes because people are watching to the end of your videos. That's why it's so important to follow this formula and to know what you're going to say in your videos to increase the likelihood of getting people to watch to the end of your video. So let's break this down into four steps. The very first piece of your video script is going to be your hook. You have basically two to three seconds to really grab somebody's attention. So if you rewind this video and check out the hook I had, it possibly pulled you in because, you know, you're struggling with getting views on your videos. And if you're checking your audience retention graphs, you know people are sticking around past that first five seconds. So when I'm scripting my videos, I like to really do some research. I'm looking at other people's videos who did similar content like mine. I'm seeing how they're hooking people in, and I'm also looking at other YouTube videos in general from popular YouTubers to see how they're opening their videos. Then when I am ready to actually write my hook for a video, I script it out word for word. I like to use trello, and I will write my hook Right into my video card in Trello. So I know exactly what I want to say to open my video when I. When I shoot it. The rest of the script. I understand some of you may have a hard time following your script without feeling too robotic, and some of you may actually want everything written down. So you need to take this format and formulate it into what works best for you. So that first step in this format was to write a hook. Now the next one is to introduce yourself. You want to let people know really, really quick who you are and what you do. If you are just starting a YouTube channel or you are trying to grow your channel, a lot of people aren't necessarily going to know who you and don't really care. What they want to know is what value are you going to bring to them. That's why I open every single one of my videos just in about five seconds, saying that I'm Trina, I'm a YouTube strategist, and what I'm committed to do, I'm committed to helping you do YouTube better. So after that hook, you really want to move into that powerful intro that lets them know who you are, but more importantly, what value are you going to bring to them? What are you going to do for them? This whole first part, this hook and this intro should only be about 20 seconds max, because people really want to get to the content because that's what you pitched in your title and in your thumbnail. Now you have your hook and your intro. Now you're going to be moving into the content part like the meat of your content. I want you to understand, especially as you're growing a channel, you've got to get to that content as quick as possible. People want their pain point resolved. They want that value that you pitched in your title and in your hook. What works best in this middle section is an easy to follow format. So, so, steps, tips, pieces of advice. Break it down step by step or number by number so that it's much easier for that viewer to follow. Also, make sure you have a clear outcome at the end of this meat of content. The more likely that that viewer is able to get a quick outcome at the end of the meat of your content. The more likely they're going to be willing to trust you. They're going to like you and want to come back and watch more content, because the more likely that you are able to show them how to do something and they can do it, because the more likely they're going to come back and watch another video or subscribe to you. Now, this last piece is kind of a combo move. You want to get people to engage and answer a question and you also want to sign off. And there's a very important way to sign off. As you're wrapping up your content, you do not want to let people know that your video is about over. If you signal anything like, that's it. That's my last step. Thanks for watching. They're going to leave. You want to get people to the end of your video where your end screens are so you can suggest for them to watch another video getting you more views, getting you more watch time, and hopefully YouTube seeing you're promoting more watch time and they suggest more of your content. So this last chunk, you want to get in some kind of question that gets people excited to answer. So for me, it may be like, are you currently writing scripts for your videos or are you just winging it? Let me know in the comments below, you see how that easily flowed into the video and there are no signals yet that this video is over. Then right after that, you want to get to this outro and this outro has no goodbyes in it. You want to move into something like, if you want to learn how to film your very first video, make sure you click that video on your screen right now because I'm going to walk you through those steps. All right, so they're instantly moved into another video. You have a call to action to watch another video that's going to help you with your YouTube analytics, increasing views and watch time. All right, I want to run through this real quick so that you write this down. The first is your hook, the second is your intro, the third is your content, and the fourth is your comments. Call to action and then your click through call to action. If you want to continue to learn how to do YouTube better, make sure you click that video that's on your screen right now and subscribe to this channel right now. Hit the subscribe button and I'll see you over on that next video.
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