This is a YouTube video titled "How To Set and Achieve Goals For Your Youtube Channel - 7 Goals You Should Be Setting" created in December 2017. The content features Trena, who provides a detailed guide for creative business owners on setting effective goals for their YouTube channels, including upload frequency, audience retention, analytics review, collaborations, trying new video types, participating in challenges, and going live. The video is instructional and motivational, aimed at helping viewers grow their YouTube presence.
YouTube is going to continue to be a huge platform in 2018. In fact, some recent statistics show that YouTube is going to eventually surpass Google as the number one search engine. But how can you ensure your success on YouTube? In today's video, I'm going to share with you seven goals you should be setting for your YouTube channel to be successful. Hey guys, welcome back to another episode of Just the Tips. My name is Trena. If you are new here and I help creative business owners like you get started here on YouTube. Now, before we jump into the seven goals you should be setting for your YouTube channel, I want to talk about the goals you shouldn't be focused on. I don't want you to focus on the amount of subscribers. This is a hard number to really finesse. You don't have the power to make people click that subscribe button. So I don't want you to determine your success or failure on YouTube by other people. And that's what happens when you look at the subscriber number. Also, getting wrapped up into that subscriber number can really make you go crazy. I don't want you to set a goal. As to a ultimate subscriber number, you can have that goal in mind, but don't base your success and failure on that number. The very first goal I want you to set is upload frequency. So how many videos are you going to upload every single week? I'm going to try again to bump up my upload frequency to three times in 2018. That's a goal of mine. Now. The sweet spot for YouTube right now is three times a week. But if you can only upload one time a week, stick to that. Make it your goal. Be sure you get a video up every single week. When the time comes that you can bump it up to two times a week, fantastic. But just try to stick to what you can do and at the minimum, focus, post one video a week. The next goal I want you to set is increasing your audience retention. So your audience retention means how long people are generally watching your videos. You can get this in your analytics, but you want to focus on constantly improving that number. So maybe it's only a minute and a half right now. Maybe your goal is to increase that audience retention to two and a half minutes. You can find that number by going into your creator studio, going to your analytics, and it's right there on the front page of your analytics. The next goal you can set is to check your analytics every single week or every single month. I don't want you popping in here every single day because it can start to make you crazy. But definitely analyze your analytics. I want you to see all green numbers when you go in there so that your views are increasing, your watch time is increasing, your audience retention is increasing. You want to go in there and figure out what's making it do better. So set a goal to check in on that every single week or at least once a month. The next goal you can set is how many collaborations you want to do. Collaborations on YouTube are huge, especially if you can do collaborations within your niche. So who would you want to collaborate with? How many times a year would you want to collaborate? Would it be monthly? Would it be quarterly? Start to think about how many collaborations you're going to set as a goal for 2018. Another goal you can set is trying a different type of video. This year I tried doing a vlog. I think I did two vlogs, and it's something I might start incorporating in. But it's different from my general video where I sit down here and I teach you. So think about some new video ideas you could try out on your channel and set that as a goal. Another goal you could set is to participate in a YouTube challenge or host your own YouTube challenge. So every August and April, Amy Schmittauer of Savvy Sexy Social has a challenge where you vlog every day. April, August. So it's called SSS Beta. And in August, I took that challenge and I posted a new video every single day in August. While it was tough, it definitely helped me streamline my YouTube process. It definitely helped me get more content out there and helped me grow my channel, commit to maybe doing a whole month's worth of videos. Or maybe you do a challenge. Maybe you say you're going to do a new video every single day a week, but think about those types of things. You can really push yourself. And the final goal you can set for YouTube is how many times you want to go live. I definitely want to push myself to go live weekly on my YouTube channel. I'm not sure if it's something I can start off with in January, but it's definitely a goal of mine to reach by the end of 2018. Is going live every single week. Not only is this easy content for me to create because I'm not having to edit it, but it's also a way to build community. Because being on live, you can connect with people, you can answer their questions, and it just feels more one on one by being live. My question of the day for you is what goal are you setting for your YouTube channel? Let me know down in the comments section below. If you like this type of video, make sure you give it a thumbs up and you click that circle subscriber button. Because every week I'm posting new videos to help you create a Strategy here on YouTube. Thank you so much for watching and I will see you next video. Bye.
