This is a YouTube video titled "How To Start Marketing on Youtube - 3 Ways To Use Youtube in Your Business" created in February 2017. The content features a single speaker, Trena Little, providing tips and strategies for online entrepreneurs on how to effectively use YouTube to grow their business, including creating educational videos, supplementing blog posts with video content, and growing an email list through YouTube. The video also promotes a free training session to help viewers start their own YouTube channel.
You've heard quite a few friends of yours and chatter online about starting a YouTube channel for your business, but you just aren't sure if you're ready yet. You're not really sure how YouTube is going to grow your business or how it's really going to fit into your business strategy. Today I am going to show you three ways that having a YouTube channel for your business will not only grow your business, but how you can incorporate it into your strategy. Hey guys, welcome back to another episode of Just the Tips with Trena where I provide online entrepreneurs tips and tricks on how to create a video content strategy that works for them and their business. If you aren't subscribed to my channel yet, make sure you go ahead and click that red subscribe button down below and let's get started. So one of the first ways you can start incorporating YouTube into your business strategy and how it's going to help you grow your audience is by creating how to videos and educational videos. So for example, if you are a website designer creating a video like how to DIY your website, this is an actual question people are searching for on YouTube and Google and is a great opportunity for you to create a video that ranks for that exact question. Now, it's going to be important for you to answer this question. Now, whether you do it through a screen tutorial or you talk them through it like this, going back and forth to your screen, you're going to be showing people that you know your stuff, you're providing them value. They may go through your tutorial and see all the work that needs to go into it and realize they don't want to do this themselves and hire you because you just show them you know what you're talking about and they know what kind of work they can expect from you. By creating these types of videos, you're really going to build your authority and start to build on that know like and trust factor that is so essential before anybody's going to purchase from you. Second, by supplementing your blog post with a video is going to help people who learn different ways. So say you have a how to blog post. Well, not everybody learns by reading text. So to be able to build your audience and provide content everybody can consume, have a video element to your tutorial. Some people just prefer to learn through audio and visual as opposed to reading. So by really providing different ways for people to consume your content, it's going to grow your audience even more. And it's a simple way to incorporate into your strategy because you already have the content there. You just need to add a video element to your blog post. And finally, YouTube can really grow your email list. YouTube is the second largest search engine in the world, so why not make sure you're capturing some of these views and getting them on your email list. So the best way to do this is to have a call to action in every single one of your videos. By having a free download or telling them to sign up for your email list and including it in the description box down below, you can, you can really start to pull your viewers from YouTube into your email list and start to sell to them that way. So if you're ready to start a YouTube channel for your business, make sure you sign up for my free training that I'm having this week. You can sign up for it at the link right up here or down in the description box. This training, I'm going to walk you through everything you need to know to start up a YouTube channel. So by the end of our time together, you're going to know how to set up your YouTube channel and make sure it's up set set up successfully to launch. Let me know if starting a YouTube channel is in your goals for 2017. Let me know what's holding you back right now from starting a YouTube channel. In the comment section down below. Be sure you share this video with your friends. I know creating a YouTube channel is a really hot topic right now for business owners. Make sure you share this video on any social media platform you prefer. There's Facebook, Pinterest, Twitter. All those buttons to share are down below. As always, thank you so much for watching. I hope to see you at my free training and if not, I will catch you you next week. Bye.
