This is a YouTube video titled "How To Start Marketing Your Business for ZERO dollars" created in September 2017. The content features Trena delivering a solo presentation aimed at new business owners, explaining how to use YouTube as a free and effective marketing strategy to increase visibility, build authority, and repurpose content across platforms. The video provides practical tips and encourages viewers to engage and subscribe for more marketing advice.
You just started your business and let's face it, you don't have a lot of money to spend on a fancy website or even buying ads on Facebook. So what can you do to really elevate your business and be more visible? In today's video, I'm talking about a marketing strategy you can implement for $0. Hey guys, my name is Trena and welcome to another episode of Just the Tips I want to hear from you. If you are a new business owner, let me know what your business is all about down in the comments section below and let's connect. So I promise to tell you all about how you can start marketing your small or brand new business with $0. Here's the secret YouTube. Yes, there are so many different social media platforms you can really focus on to grow your business. Whether that's Instagram, Facebook, Pinterest. But I'm telling you, YouTube is going to be your secret weapon in your business marketing strategy. So why focus on YouTube? Well, YouTube is the second largest search engine in the world and and it's owned by the largest search engine in the world, Google. So by having a YouTube video, you up your chances of being ranked on the front page of Google. And the second reason you really need to start using YouTube is because video connects a lot quicker with people. You can build a relationship with somebody a lot faster through video than on images or blog posts or even in audio posts. So now let me break it down into three reasons why you YouTube should be a part of your business strategy if you're still on the fence about this. The first reason you need to be using YouTube in your business is because it's free. You are able to really target your specific audience on YouTube for $0. No Facebook ads to segment your audience. You can really find that content that your dream audience is looking for and create videos for them to find on YouTube. Second, let's talk searchability. I talked about it briefly about how you can rank your YouTube videos on Google. You can also rank them in YouTube plus by adding your videos to blog posts. You also ramp up the search engine optimization on your website, meaning it's more likely that that blog post on your website will show up higher in Google search results as well. So if you have an old post that's not really showing up in Google search results, try creating a video for this blog post and see it rise in Google search results. The third reason you need to start thinking about YouTube for your business strategy is the repurposing content. I know we all have 101 things to do on our business to do list. And there's all these different platforms we need to focus on. But YouTube and video can be that peak of your content. You can take a YouTube video and then filter it throughout all of your platforms, just repurpose it. It's going to end up saving you so much more time. You can take that one video, take a clip, put it on your Instagram, create a Pinterest image, put it on Pinterest, take one tip from your video and talk about it on Facebook Live, even share that video content with your email list. So one video and you've got all this content for all these different platforms that you didn't have before. A fourth reason why video needs to be in your business strategy is because it builds your authority. It can really elevate your authority a lot faster than than blog posts. Because if people can see you speaking on camera and see you know your shit, then they're much more likely to buy from you or refer you to somebody who's looking for your services. You can't just fake it till you make it on video. You really need to know what it is you're talking about and it's going to show through video. A fifth reason why you really need to use video in your business strategy is because it builds that know like and trust factor. Nobody is going to open their pockets and spend spend money on somebody they don't know like or trust. Unfortunately, not everybody's going to like you. But you can't be somebody for everybody. If you're somebody for everybody, you end up being no 1 for everyone. So it doesn't matter if people don't like you, but your people that will like you will find you. They'll start to trust you, like you. And then as soon as you want to sell them something or get them into a course or a service, they're going to be primed and ready to buy from you because. Because they've built that relationship with you and feel like they know you by you putting yourself on video. If you're ready to start using YouTube for your business, make sure you grab my YouTube channel checklist, which is linked right here. It walks you through the 10 steps you need to take to set up your channel properly to set it up for success. And don't forget, you can always subscribe to this channel by clicking that circle button right there. Because I'm giving new tips, tricks and strategies on how to use video in YouTube in your business every single week. Thank you so much for watching and I will see you in the next video. Bye.
