How to Turn Blog Posts into YouTube Videos

Trena, a YouTube strategist, shows how to repurpose blog posts into videos for better SEO and channel growth. She covers content validation, scripting, and embedding videos back into posts to drive traffic and leads.
Look, if you already are blogging on your website, you've got lots of great content to turn into YouTube videos. But which of these blogs should you turn into YouTube videos? And how can you do that? I'm going to walk you through the process coming up. Hi and welcome back. If you are new here, my name is trena. I'm a YouTube strategist committed to helping you do YouTube better. Whether that's to help you do YouTube better, to get more leads into your business, or if it's to help you get more subscribers on your channel. Now, if you are blogging on your website, it's going to be so much easier for you to start creating content here on YouTube. There are two amazing benefits for you to start creating videos for those blog posts. First, when you create a video and you embed a YouTube video to an older blog post, you're giving it some more SEO juice. So you could potentially get even more traffic to that blog that's doing well to just by adding a YouTube video to it. And second, you start letting more people know about your YouTube channel because even though that video may be embedded into your blog post, if your traffic is coming from Pinterest, you're still going to get views on that video right into your website. And a little bonus is that that video can now rank on Google search as well as your blog post. So that's two search results on the front page of Google. Who wouldn't want that? So how can you start doing this? So the first thing I suggest you doing is going to your website analytics or your Pinterest analytics or even both, and seeing what are your top 10 performing blogs. First of all, are these topics that you still talk about, are they still relevant to your business? And second, do you still have passion for these topics? Because if you just create a video because that blog post is doing well, but you absolutely hate talking about that topic, it's going to show through in your video content and it's not going to do anybody any good. So, so once you have a couple lists of the blog posts and the pins that are doing really well for you, it's time to head over to YouTube to do some research to validate if that's going to be a good video for you to do. So I have an entire video on how to make sure that you validate these videos. And these are a good idea. I will link it right up here so you can pop over and check that video out when you're done with this one. But it's just really Important to understand how people are titling videos on YouTube and what videos do well on YouTube but versus blog posts in Pinterest. I also want you to see are these videos that you've now validated through YouTube search that you could group together into a playlist. Will it make sense for somebody to watch video A, then B, then C, then D? For example, I started a series here on helping YouTube for beginners. So last week I talked about how to start and this week I'm talking about how to turn blog posts into YouTube videos. So if you just start, started a YouTube channel and you need to turn your blog post, it makes sense to watch video after video. Then you're going to need to rework your content a little bit. I actually have a script template if you want to grab that, that walks you through the exact template you need to formulate your YouTube videos for. I will link it in a card right up here. You'll just go over there. You can download it. It's a PDF and it walks you through how to craft a hook for your video. Then your personal introduction, then your content and your outro. Trust me, you want to follow this format because this is a proven formula that works here on YouTube. This is what keeps people watching and how YouTube start recommending more of your content is if people are watching your video. The most important step of this script and recrafting your content is really making sure you have a strong hook. That first five seconds of your video that's going to want to make people watch. So whether that is telling them what they're going to learn or what's the value of this video, or to give them a sneak peek of what they're going to learn in this video check out. It's really important to have that at the very beginning of your video so that they want to actually watch your content. Now, once you start creating these videos, you can easily embed them into your blog post. And now you start getting some more SEO juice. You could potentially have two videos on Google Search and you're going to see more leads flowing into your business. Now if you want to continue to learn how to do YouTube better for your business, make sure you click that video that's on your screen right now and subscribe to this channel. Click that red subscribe button. Subscribe, because I'm trying to help you and I will see you over on that next video. All right, bye.
More from Trena

Why Every "Business Guru" Suddenly Went All-In on YouTube (And What NOT to Copy)









