How To Use Instagram To Promote Your Business

If you are struggling with growing and promoting your business on Instagram, stick around because I've got an Instagram expert here to share with us her best tips for promoting your business on Instagram. Hey guys, my name is Trena and welcome to another episode of Just the Tips. If you are new here and you want to continue learning how you can use YouTube and video in your business strategy, make sure you click that red subscribe button down below so you don't miss out. Leave me a comment down below letting me know if you have an Instagram account for your business and and what's your biggest struggle when it comes to using that Instagram account for your business? Let's discuss. As many of you know, my area of expertise is YouTube, not Instagram. So I asked one of my really good friends, Jamie to give you some of her best tips for promoting your business on YouTube. So take it away, Jamie.

Are you hearing crickets on Instagram? With a popular social media platform and constant flux and giving updates regularly, it can be hard to keep up. But don't worry. I got you, girl. Hey guys, my name is Jamie Myers and I help creative online business owners just like you use Instagram to expand your reach, get more clicks, and grow a community for your business that truly matters. I'm so excited to be on Trena's channel here today. So if you like this video, make sure you give it a thumbs up and subscribe to the channel. And don't forget to stay till the end because I've got a freebie you won't want to miss. So let's get into it. If you're already on Instagram, you may have noticed that there are a lot of changes going on lately, but this just means that there are more ways to promote your business on Instagram. Today I'm going to share with you three things that will help you when you're promoting your business on Instagram. The first and most important thing to remember when you're creating your photos and captions for Instagram is your target audience. If you don't know who they are or what they want to see, it can be really hard to promote your business. I want to encourage you to make sure to do lots of research about who your target audience is before creating content for your Instagram account. Make extensive lists about who your target audience is, but not just how old they are or where they live. Ask questions like what kind of media does my target audience consume? What are their biggest hopes and dreams? Are they more outgoing or more introverted? How does your audience even feel about your topic and what do they value the most? When you've answered those questions, you can use those answers to drive the kind of content you'll produce for your Instagram account. No one likes to be sold to all the time, so you need to make sure you're nurturing your audience as much as, if not way more than you're selling to them. And this leads me to my second point. Don't be afraid to show your true personality. If you aren't present in your business on Instagram, you're not doing your job as a business owner. Your audience wants to get to know you and what you bring to the table. Chances are there are tons of people doing the exact same thing you're doing on Instagram. Heck, the amount of people teaching Instagram is absolutely insane. But when you add yourself to the mix, you become a totally unique brand. Nobody can rip off your face, Nobody can rip off your personality. So. So use your true personality mixed with what you've learned about your audience to create a brand that truly shines and is memorable on Instagram. I'd love to hear from you about how you're showing up on your Instagram for your business. Tell me in the comments below. The third thing I want to share with you to help you promote your business on Instagram is how to use hashtags. This is probably the most measurable of the three points I'm giving you today about how to promote your business on Instagram. If you're unsure about what hashtags are, then they're those little words you see on Instagram that have the pound sign in front of them. They're also searchable and are becoming an increasingly popular way for users to find new content that they love. That makes them the perfect opportunity for your business to share your content with your target audience. A couple of really important things to remember when using hashtags on Instagram is to switch them up frequently so that you don't look spammy. And also remember to use hashtags that are as specific to your audience and your niche as possible. To help you with this process, I've created a free Hashtag Planner to help you come up with as many hashtags as possible. Never get caught trying to find hashtags on the fly again. To get your free hashtag planner, click the link in the description box below. So now I need to know which of these three key elements to promoting your business on Instagram were you forgetting? Let me know in the comments below and let me know your other questions about Instagram too. Thank you so much for watching today. And thank you to Trina for inviting me on her channel.

Thank you so much, Jamie. Those were some great tips that I'm definitely going to start implementing. If you want to learn more about Jimmy and check out her course instaparty, I've got all of her links in the description box below. If you enjoy seeing guest experts here on my channel, make sure you give this video a thumbs up, you share it, and you leave me a comment below letting me know you enjoy these guest experts. If you want to continue learning how you can use YouTube and video in your business strategy, make sure you subscribe to this channel by clicking that circle subscribe button right here. Thank you so much for watching and I will see you in the next video. Bye.