This is a YouTube video titled "How To Use Youtube For Business - Top 3 Tips For Youtube Marketing" created on August 25, 2016. The content features Trena Little, a video content strategist, presenting a solo talk where she explains three key reasons why businesses should use YouTube to grow their authority, show social proof, and humanize their brand through behind-the-scenes content. The video is aimed at online entrepreneurs looking to leverage video content for business growth.
Your business isn't on YouTube, but should it be? Yeah. I'm giving you three reasons today on why your business should be on YouTube. Hey guys, my name is Trena Little, if you haven't virtually met me before, and I'm a video content strategist. I help online entrepreneurs figure out what kind of video content is going to work for their business and how they can create that video content to really leverage them as a leader in their niche. If you aren't subscribed to my channel, go ahead and click this button right here. It is so important to start incorporating video into your business strategy. Just by having video on your website, you're 53 more times likely to show up on a front page Google result. And that's just by embedding your YouTube video into your website. And YouTube is the second largest search engine in the world. So there's so much that you're not reaching by not being on YouTube to today, I want to share with you three ways that YouTube can really build and grow your business. The first thing YouTube can do for your business is it builds your authority. By teaching what you know and sharing your information, you're really starting to show people that you know what you're talking about. Even if you are answering their questions in a question and answer video, you're showing them that you're the real deal, you know what you're talking about and you can really help them with whatever questions that they have. And this is really going to leverage you as a leader in your industry. The second way that YouTube really helps your business out is it shows social proof. So just by having your past clients or past customers send you a testimonial of what it was like to work with you or how great your product was, you're really proving to your audience that your product is amazing. You're able to let people actually get an inside look at what it's like to work with you. And if you can show them a case study on how your client really benefited from working with you on video, this is going to do amazing things to grow your business. Finally, the third way it can grow your business is by showing behind the scenes look at what's going on with your business. This really humanizes you and your business and it builds on your know like and trust factor. People aren't going to want to buy from someone that they don't know like and trust. So by you showing them what it's like in your office or what it's like for you day to day to really work on your business. It lets them see you're a real person and that you're not trying to scam them, that they're going to start to know you and they're going to want to work with you in no time. Those are the three ways that YouTube can really grow your business and take it to that next level. Let me know down in the comments section below. If you have any questions about video content, what types of video you should be doing, let me know down below. And if you know somebody that's thinking about video, make sure you share this video to them by clicking either the Facebook or Twitter buttons down below. As always, guys, thanks for watching. Bye.
