
Trena Little explains how to use YouTube tags to improve search rankings. She covers finding and validating tags, plus three essential tags every video needs. The tutorial focuses on metadata optimization for better visibility.
In today's video, I'm going to show you how to use YouTube tags to get your videos ranking higher in YouTube search results. My process for finding my video tags and if you stick around to the end of this video, the three video tags you should have for every single video. Hey guys, my name is Trena and welcome to another episode of Just the Tips. If you are new here and you want to learn more about how to use YouTube video in your business strategy, make sure you click that red subscribe button down below and let me know in the comment section below. Are you struggling with YouTube tags? Let me know what's your biggest pain point when it comes to finding tags for your videos? First, let's discuss why video tags are so important. Tags are a form of metadata that you are providing YouTube to let them know what your video is about. By providing this metadata, it lets YouTube know where they should rank you, where your video should be put in the whole world of all of the videos on YouTube tags along with the title, the description box and the transcription of your video and is all metadata that you can provide to YouTube to really help them rank your video better. So for example, you created a video on how to find your first paying client. There's lots of valuable information in this video, but you tagged your video business owner or female entrepreneur or small business. These generic one to two word keywords are giving YouTube nothing. It really doesn't say anything about what your video is about. And if you just type in Small Business on YouTube, the competition is crazy and there's no way a new YouTube channel is going to pop up at the top of the search result for small business. Instead, start to think about phrases that your potential audience would be searching. What are they struggling with when they come to YouTube to find your video? Or get more specific like how to find your first photography client or how to find your first wedding photography client. These are all very niche topics that are targeting your ideal viewer. And it's also giving YouTube more information on where to rank your videos. You can validate this tag by typing it into the YouTube search bar. Let's use Getting clients online. Look at all those results. So people are searching this specific phrase. So instead of just using business tips or small business use a phrase that your audience is already searching on YouTube. The next place you can start finding tags is tag stalking people. So someone in my Facebook group actually coined this term and I loved it. So what you can do is go to a YouTube video that is similar to the content you're going to Create if you have a free plugin for Google Chrome like TubeBuddy, this is how you can find the tags for the video. So once you get to the video, click this tab right here to see the tags they are using. If you want more information about TubeBuddy, there's a link in the description box below for you to check it out. So these green numbers show exactly where this video is ranking for that specific search term. So if you go up to YouTube and type in the search term right here, this video is the first search result. But don't just copy somebody's tags and expect to rank. You need to create tags specific to the content that you are sharing. By tag stalking people, you're just getting an idea of what types of tags they are using and what they are ranking for. So you stuck around long enough. What are the three tags that should be on every single one of your YouTube videos? So the first one is your name. If people search your name in YouTube, you want your videos to come up, am I right? The second tag is your business name for the same reason you want to tag your name. If somebody searches your business name, you want to make sure your videos are showing up in search results. Finally, the third tag every single one of your videos should have is the title of your video. So depending on what you title your video, that title should also be repeated in the tags section of your YouTube video. If you want to make sure that your YouTube channel is set up for success, make sure you grab my YouTube channel checklist. This is a 10 step checklist that walks you through everything you need to do to ensure your channel is set up for success. So make sure you grab that download right here. Want to see more tips like this video? Make sure you give this video a thumbs up and share it to your friends. And if you want to continue learning how to use YouTube video in your business strategy, make sure you subscribe to this channel by clicking that circle button right here. Thank you so much for watching and I will see you in the next video. Bye.
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