I Made $100K in 3 Months on YouTube with a SMALL Channel

I didn't make 100k in 3 months going viral or having a huge audience. I use a system that turned my YouTube videos into an evergreen sales team without needing to spend hours on social media on YouTube videos, or even chasing trends or spending buttloads of money on ads. The biggest lie that I see so many business owners that I work with on a daily basis is that they need to be on YouTube a long time or they need tens of thousands or millions of views to make money on YouTube. And that is completely false. Yes, I made six figures in three months. Now I do want to address. Well, Trina, you're not making millions of dollars. Clocked it. Here's the thing. I don't need to make millions of dollars in my business for what I want my business to do. I have chased that million dollar or seven figure dollar number for far too long till I had a realization that I could live a pretty nice life, have a lifestyle business and just make what I need to make. And that's what I'm doing, working 20 to 24 hours a week, gearing up to take the summer off while my kids are home. And I don't need to force myself or overwork myself or put pressure on myself to make over seven figures. So if you're here chasing multiple seven figures or you're into how can I make an empire? That's great. I. That is not my vibe. That's not how I like to run my business. I like to take Mondays and Fridays off and I like to be able to go on multiple vacations without worrying about my business. Got it. So let me break down the system that I've gone from posting consistently to making consistent sales so that you can do it too. In fact, as a case study, I'm wondering, are you someone who's chasing that multiple seven figure number? Let me know if you're chasing seven figures or not and what your goal is for your business. Because mine isn't a seven figure number. And I'm okay with that. Let's first talk about why you can make six figures in three months with a small audience. Most people approach YouTube completely backwards or the way you think YouTube needs to be approached, because you're listening to YouTube gurus who are talking to YouTubers that don't have a business model supporting them. This means you're chasing more views, you're chasing virality, you're chasing more subscribers, and you're posting random videos with no strategy and you're just hoping something there sticks. But subscribers on YouTube aren't going to pay your bills. Sales and clients do. And YouTube isn't just a content platform to put videos, whatever videos you feel like here on the platform. It's a search driven sales engine that will work for you around the clock if you do it right. So instead of worrying about what is my next viral video or what is the best viral script I can create, my entire YouTube strategy revolves around these three things. Attracting my ready to buy viewer. Not just any viewer. Creating content that naturally moves people to a sale. Whether that's a low ticket, high ticket, mid ticket, and using YouTube playlist funnels to automate conversions. So here's how that all works. Step by step. Before you film anything, you have to choose the right offer. The biggest mistake business owners make on YouTube, they start posting videos without a clear offer in place. Remember I talk about this ready to buy viewer. So if you aren't sure who your ready to buy viewer is because you don't have an offer, that kind of negates the content you should be creating. We don't want to drive the wrong people to your channel so that they don't buy your offer later. Now, maybe you don't have an offer in place right now, but you have a beta offer or you have an offer in mind. That's good. We just need to have some type of offer. Course digital product, one on one services. Before I even hit record on this video, I've already mapped out exactly what I'm selling and who I want to attract. And here's exactly what I tell my clients inside my YouTube coaching experience. If you don't know what you're leading people to, YouTube won't work for you. In fact, all of social media won't work for you if you're not attracting the right people for your offer. So the first step in making YouTube gets you to six figures in three months is identifying what you're going to sell, what that offer is, whether that's coaching, whether that's a course, whether that's a service, a digital product, like I said earlier, and making sure your videos lead directly to that. Now I do want to add a little caveat here. Obviously a higher ticket offer is going to help you get to that number faster in. My goal for every single person that I talk to is to get them into my coaching experience, which is not super expensive. It's really a great value for what I provide. But that is where all roads will lead to all. All roads will lead to asking you if you want to join my YouTube coaching experience because that is how I can help you the most. That is how I can get you the quickest results. So that is where ultimately all of my videos will lead to or how my content is all strategically planned out. Is it the only thing that I talk about? Absolutely not. You may have seen in other videos I talk about my prep system, my video game plan, my Evergreen and Evermore conference. I have other places as well. All right, so once you know your offer, then the next step is your profitable content plan. So what you're going to post to get sales because you know what your offer is, you know who you're ready to buy viewer is going to be because you know what problems that person is going to have right before they buy your offer. And this means avoiding beginner content because beginners aren't in it to buy yet. They're dabbling, they're dipping their toe. They are not serious. But about problems, they don't know what real problems are. My mentor, Mariah Koz, she caused these champagne problems. Champagne content. We need to talk to the people who are in it who are looking for a solution to a problem right now. And that problem is going to be more advanced. It's not going to be beginner level. The people who are going to buy from you are already doing what it is you're doing, but they're having problems. They're getting stuck. They also have the money to invest in in working with you or buying from you. So when you see YouTube creators posting these how to videos, they're going to attract casual viewers, people who just want free tips, freebie chasers. But if you want to create content that drives people that are going to turn into sales, you need to create specific content around the solution that they are looking for. So instead of posting a video like how to get more Instagram followers, you, you need to be posting something like why your social media content isn't leading to sales or why your Instagram content isn't leading to sales. This is higher intent focus on buyers. Because these people are already working on Instagram. They already realized they're posting and it's not working and they need a solution. This is exactly one of the key pieces that I work with my clients on in the YouTube coaching experience as soon as they join mapping out the exact profitable keywords and content strategy that will bring those high intent ready to buy viewers to their videos. All right, the third step now is building up your YouTube playlist funnel. This is your automated sales machine. This is how I am making sales every single day. This is A screenshot from my stripe. This is all organic sales from YouTube. I have a specific funnel built specifically for YouTube traffic. So I am able to see exactly what I'm making for from YouTube. This is where most business owners get content strategy wrong when it comes to YouTube. They treat YouTube like a social media platform just posting random videos. And I know you've heard me say this so many times in my videos because it is so true and it is where that mindset adjustment needs to happen for business owners. You need to be building strategic video funnels on YouTube, just like email funnels. In fact, I did an entire video on why sales funnels are broke and why you need to be focusing on these YouTube playlist funnels. You can watch that entire video here and I go into detail why this is critical. You can watch that next. But the playlist funnel is the number one way to turn viewers into sales. You create a series of videos that take viewers from awareness to belief to action buying. So just briefly, the playlist funnel kind of works like starting with introducing the problem, right? That's the awareness phase. Then you need to shift their mindset in video 2 with that belief. Then you need to give them a quick win to earn that trust. Then you need to show them an advanced strategy to build them up for that readiness and then you direct them to that offer in your final video. Yes, that final video is pitching something specific at the end of it. But you're selling in every single one of those other videos. This is how I make sales every single day. This is why I teach this so specifically. Inside of the YouTube coaching experience, we built out sales driven content strategies with specific videos with a specific purpose in the funnel. Okay, but Trina, how does this all look? All right, let me walk you through how this looks on the back end. First I do a YouTube video and in that video I will talk about a low ticket offer. So for example, in this video I may mention if you're wondering how I plan my YouTube videos and how I know what to say and how to weave in these call to actions to these low ticket offers like I am right now, you're going to want to go buy my video game plan mini course that tells you how I created video plans to weave in calls to action and prepare my videos the best way possible for YouTube. You can do that@trina little.com forward/video plan. So each of my videos will have a call to action. I will then take that video transcript and write three emails. Now the good news is I use chat GTP to help me take the transcripts and pop these into three emails. And they're not just generic emails. I've worked with my chat GTP to create a specific way that I like these emails. And then I send three emails Monday, Wednesday, Friday. It talks about the value in the video that I'm giving you, but it also then reminds them or tells them why this video game plan is perfect for you if you're struggling with this. Okay, so that's how I am pitching my offer in emails and in my YouTube video. Now here's where the sales come into play. Once somebody goes to my low ticket offer, they have an option to add a bump. This could take my cart value, what people spend with me from 27 to maybe 44. So I'm increasing my cart value by adding a bump or an add on that makes sense to a product that's complementary to that main product they came to look at. Now the next step, I've done two different things here and both work well. The next step is then them seeing a special offer and a special coupon to join my YouTube coaching experience. So they can see, wow, I'm really interested in going all in. I can't believe this is what she offers in this coaching experience. Boom. I'm using that coupon code right now. Then if they don't purchase during that time, which is a lower conversion rate because it's going from like a low ticket under $50 offer to then a couple thousand dollar offer, I have emails, an email funnel, and within my video game plan course, I have reminders about that coupon code that they can use and link to that special page where they can use that coupon code. Okay, so that's one way. The other way is having a one time offer that's lower price. So we just released a lower price offer right now that's about $97. So the goal here for us is to get people making multiple purchases. Why? Well, increases cart value, it increases revenue, right? But the more people are willing to buy with you, the more people are willing to spend, the more they can achieve with you, the more they're going to want to keep working and achieving with you. That is the whole purpose of my YouTube strategy. I think it's also important to tell you that I track my conversion rates for my traffic. Whether it's Facebook ads traffic, whether it's Instagram traffic, YouTube traffic, my YouTube traffic. People who come from YouTube consistently convert higher than any other traffic source that I have in my business. Higher than ads, higher than Instagram, YouTube will consistently convert about double the conversion rate than anywhere else. Because people who are coming from my YouTube have probably binge watch my content. And just like I said with the YouTube playlist funnel, the more videos I can get them to watch, the hotter lead they become, the higher the likelihood they will convert. And I see that every single day with on my sales pages. If you are looking for somebody that can marry your YouTube strategy with your business strategy, that is exactly what I specialize inside my YouTube coaching experience. I help my clients with more than just YouTube strategy. I help them with how do I make the connection from viewers to conversions and sales. So if that's something you're looking to have somebody help you with, somebody to give you feedback on, somebody to help you map that out, check out my YouTube coaching experience@trinalittle.com coaching and join me today because that is something that I offer that nobody else out there with a YouTube program does. It specialize for business owners with a YouTube strategy and how to bring those two together to maximize Every single video you publish here on YouTube will turn into sales so that you can get to six figures in three months faster than ever before. And if you're not convinced yet that traditional funnels are dead in 2025, break down exactly what's going wrong with funnels. What you need to do instead in this video on your screen right now.