More Views, Zero Sales? You're Optimizing Wrong

You don't need more views on YouTube. You need more of the right people taking action after they've watched your YouTube video. Because if you're posting consistently and you're getting views and you're still not getting clients or leads or sales, it's not that your channel is too small. It's that your videos lead them nowhere. And this is why almost every business owner who is doing YouTube gets it wrong. They build their entire YouTube strategy around chasing more views when the real problem is nothing is happening after somebody watches your video. I've seen channels with 100 views make thousands of dollars, and I've seen channels with thousands of views make $0. So in this video, I wanna show you exactly what's broken and what I would fix in the next 90 days if you want your YouTube channel to start making you sales, bringing you leads, bringing you clients. Let's first start with views because this is what everyone seems to be chasing. And I get it because views feel like progress. You post a video, that video gets more views than the next, so you feel like you're going down the right path and you stay motivated 'cause you think this is working. I'm getting more views than last week. But let me ask you this. How many of those viewers actually took the next step? With you. And if you're being real honest with yourself, you've probably had a video that got more views than your videos normally get. And you thought, this is it, this is the video that's gonna bring me some clients. And then nothing happens. Because views measure attention, but they do not measure intent. And this is where most of your content is landing. People watch and then they leave. For example, I work with a client. She has video with tens of thousands of views on it, lots of comments. And not a single sale from that video because that video attracted people who were curious but not people who were ready to buy yet. And that's where most business owners go wrong on YouTube. Then people shift to the next wrong goal, which is, okay, then I need more subscribers on YouTube. But spoiler alert, subscribers don't buy. People who feel understood, like you get them, buy. People who are actually ready buy. And this is what business owners on YouTube don't realize. YouTube doesn't prioritize your subscribers. So just because you have more subscribers, you're gonna automatically get more views. It prioritizes people who behave like your ideal viewer. So what I mean is you could have somebody that spends an entire afternoon binge-watching your videos on YouTube, never hit the subscribe button, but still become a 4 or 5-figure client. Not only have I had that happen multiple times for my videos, I have clients time and time again telling me this is what's happened to them as well. Just because you're getting subscribers doesn't mean they're the ready-to-buy subscribers. And if you think about those people that are ready to buy from you, ready to jump into your program, your offer, they probably don't have time to subscribe to YouTube channels either. They're on YouTube trying to solve a problem, and you need to be talking about that problem in a way that makes them feel like you get them and the solution you have available is the next best step for them. Doesn't matter if they're subscribed or not. The next wrong goal, again, business owners make when it comes to YouTube is maybe they just need to post more videos, especially when they're getting started. And this is the one that is going to burn you out the fastest. And just because you post more doesn't mean you're going to figure it out faster because posting more videos doesn't fix a broken strategy. It just makes it even more broken. This is probably the biggest reason why so many business owners do burn out on YouTube or quit YouTube altogether, because they're working harder and they're not seeing anything change. Because if you just keep using the same wrong strategy, posting more videos around that same broken strategy, you're going to get the same results. And that's probably the cycle that you're in right now because so many videos here on YouTube that talk about YouTube strategy are built for the YouTuber, for the influencer. And as a business owner, you're not here to get every single person watching your video. You're here to get people who are right on the fence, right on the border of saying yes to your solution. And that is not going to be content that is for everyone, but it is going to attract viewers that will buy from you. So you're not struggling because people aren't finding you. The biggest problem is once they find you, they don't do anything after watching your videos. You're creating attention, you're getting in front of people, maybe they're even saying nice things on your videos, but there's no next step after that. And if there is no movement, there are no sales. This right here is where your business is losing money and you're not being smart about the time you're putting into the right content that will pay off for you. 'Cause we hear all the time we need to be visible and if you're posting content on YouTube, you are being visible, you just aren't moving them to wanting to work with you or buy from you after they find you. Let me know if this is making sense. Comment below if you've ever posted a video and it got views, but then nobody ever bought. Or maybe you're posting videos right now and you're like, yeah, I'm not getting sales. Go ahead and let me know in the comments. I wanna make sure this resonates with you because now I wanna show you what I would do differently if I was in your shoes. If you're posting videos, getting views, but not seeing that revenue go up, not seeing more clients book with you or more of your products being sold. As I said, this is not what most YouTube advice is going to tell you to do, but if I were you, I would stop trying to grow my channel and I would start fixing what happens after they watch your video because that's the only part that is going to make you money. Every single video that you post on YouTube should have one specific job, and that is to move that viewer closer to a buying decision. And if the videos you post aren't doing that, you're posting content for nothing. You're basically a content creator creator and you're not building a marketing strategy with your YouTube videos. So your first step in this 90-day plan to start making money on YouTube with your videos is to stop creating one-off videos. Right now, if your videos are isolated where you come up with a list of ideas and you post an idea that you have, you've got to stop that. If they do not connect with each other like binge-watch style, they don't lead anywhere. And every video should lead to something next. Got it? If you're with me, say yes in the comments. So once you stop thinking about one-off isolating videos, your next step is to focus on ready-to-buy viewer problems. Listen, I mentioned this earlier before, but most of your content, if it's not turning into buyers, is probably attracting curious viewers, not people who are ready to buy. Those people that are right on the fence, like I said, that know they have a problem and they're ready to have it solved. They're just trying to figure out what is the solution to solve that problem. So you need to create content around those problems. And yes, those problems aren't searched millions of times a month, but the people who are searching those problems maybe a couple hundred times a month are the ones that are going to buy. And what's more important to you, more views or more sales? Let me know in the comments by saying views or sales. What is more important to you? So you need to change the way you're thinking about the types of videos you're creating based on who is right on that edge of saying yes. To your offer? What are the problems they are having? One of my mentors, Mariah Coz, she says these are champagne client problems. What are the champagne problems that they are having? Now, step 3 is you've got to make the next step obvious. If someone has to guess what you want them to do next, they're not going to do anything next. Your viewer should never feel lost when they get to the end of your video, so you should be telling them, do you want them to watch the next video in your series? Do you want them to join your next coaching cohort? Do you want them to join you in your next live webinar? You've got to tell them. They cannot guess. Let me show you why this matters so much. I have a client with less than 200 YouTube subscribers, and her videos only get between 50 to 100 views per video. And what's interesting is nothing about her channel looks impressive in the YouTuber world. She's got low views, small audience, but she's attracting viewers with high intent. And she was able to make $8,000 from just 2 videos that didn't get more than 50 to 100 views because her content moved people to that next action. It's not because she had all of these views, it's because she created her content with a purpose and told people what to do next. And if you don't fix this problem with your YouTube videos, you'll keep publishing YouTube videos and you'll probably keep getting views, but you'll keep wondering why nothing is converting. You're not making more sales, you're not booking more clients. Now I wanna show you this exact 5-video structure, this series of videos that I talked about. I used to turn all my viewers into either an email lead, a customer, a student, a client, even with my videos with low views. So click the video that's on your screen right now, 'cause I'm gonna walk you through those 5 videos.