"RANKING" on YouTube won't grow your YouTube channel

Search and ranking on YouTube is not going to be the best way to grow your YouTube channel in 2022 and beyond. And in fact, if you want to see faster results on YouTube, I mean, who doesn't want to see faster results on YouTube? You have got to stop focusing on keyword research and figuring out all the SEO that's going on over on YouTube because I'm going to be showing you here in this particular video the data from seven figure entrepreneurs that I'm working with in my YouTube production agency and how we're getting them fast results like growing them over 4,700 subscribers in just 90 days. And in fact one of our entrepreneurs grew over 10,000 subscribers in under 90 days and that's with over 300,000 views as well. That particular client, we started her YouTube channel from absolute scratch. So if you are ready to learn how to grow your YouTube channel fast or not using search, make sure you go ahead and type me in the comments. So I know that you're excited and I'm going to actually be sharing with you why my current YouTube channel isn't as large as other YouTube educators out there. And I'm actually going to be sharing with you my analytics and I'm going to tell you exactly what is going on with my YouTube channel. So. So if you can't wait to see my channel analytics, go ahead and type I do down in the comments below because we're going to get started. I want to say hello to those of you that have jumped in. Hello Nicola. Hello True channel. I'm super excited for you all to be here today. Now I want to jump into specific numbers and I even created a slide deck here for you to show you data from these actual channels to prove to you that that ranking isn't what's going to work on 2022 and ranking isn't what has been working in 2022. But before we do that real quick, I want to remind you that I'm trying to get all my slides up here. I want to remind you that if YouTube is something you're ready to get started with or something you're ready to take seriously, I'm hosting a totally free five day challenge called Kickstart your YouTube spot Spark on starting on September 11th. That's Sunday, September 11th and I'm going to be spending five days with you sharing exactly how to get results. I'm going to show you I get with clients so you'll see the link is on your screen right now. You want to go to trina little.com forward/YouTube to get inside. Also, if you want a chance for me to build your YouTube channel strategy from scratch, I'm going to be picking four, four people at the VIP level. So when you sign up for that challenge, there is an option for you to upgrade to vip. When you do that, that gives you the chance for me to build your YouTube channel from scratch during the week of the challenge and also get your questions answered by me and a private group coaching calls that only VIP members are invited to. So again, you can get in totally free, get the content, but if you want access to me, you want to ask me your specific question questions in a zoom chat every single day of the challenge, and you want the opportunity for me to build your YouTube channel from scratch, make sure you upgrade to that VIP option. All right, I want to know how many of you have joined the challenge already. Type me in the comments if you've already joined the challenge, the Kickstart your YouTube Spark challenge. Because currently the last I looked at, we just started mentioning the challenge. We opened the doors last Friday and we have over 6, 600 people inside right now. So definitely going to be a great time. I see Delaina Baker is already in and it's going to be a good time. So what I want to jump into is what is ranking on YouTube, if you haven't heard this before, and so what a lot of YouTube educators talk about is ranking in YouTube search. So being like the top result in YouTube search or like that top five results in YouTube search. And this was a great strategy for YouTube search circa two or three years ago. But what has changed over on YouTube is the algorithm really. And as social media platforms across the board continue to change and evolve, what these algorithms are trying to figure out is how to keep people on that platform and what is the best content that's going to keep people on that platform. So what's doing its job right now isn't really YouTube search. It's. It's that homepage, right? When people log into YouTube, that is the content that is sucking people in immediately because the algorithms are really trying to figure out what that people want, what those people want, and serves it to them on the homepage, or if they click on one of those videos, serves it to them in the suggested or the what's up page, what's up next page. And so search is a small sliver of your strategy that you should be following, focusing on, but it is not what you should be fully focusing on. And there are a couple reasons why I'm going to show with you here in this data that I'm going to pull up here. But what should you be working on now? And also I don't know why there is a black dot here on my screen. I apologize, whatever that is. Maybe my camera is going broken. Let me give this a quick wipe and see if that does anything. Otherwise we could be having a problem here. So what's working on YouTube right now is you definitely want to be showing up on the homepage. All right. And there are strategies and tactics which if you want to learn those strategy and tactics for showing up on the homepage 100% join my challenge because we are going to be talking about that for five full days. I'm going to tell you the exact process to do that. The other place that is really working to grow a YouTube channel in 2022 is the suggested in the what's up next? All right, so that is what you really want to focus on. And I know you're probably thinking, well Trina, how do you know? Well I'm going to show you here. So let me pull up my slide deck. Also another issue other than this black dot going on over here. It's about to storm. So if I lose you, it's because I lost power. I will try to get back on here but just a heads up if I happen to lose you. Okay, so this is data pulled directly from my clients. I have a full YouTube production agency. I have three employees working on our clients videos. What we do is we tell them exactly what to film. We do the title, we do the thumbnail, we scripted for them, we edit for them, we upload it for them and we keep them consistent on YouTube. And so I see a lot of data, we see a lot of clients and, and we study what is and isn't working. And this is a particular kind client of mine who was able to grow over 4,700 subscribers in just 90 days. Just 90 days. Okay, not lying. Right here. Here's the data. Right. So if we go to the next slide, here's what's also happening here. You can see, oh no, I'm down here in the corner. But the traffic is coming from mainly her channel page because she's doing a lot of external promoting. She has a great following over on TikTok and over on Instagram. She also shares her channel all the time with her email list as well. So. So she's actively promoting her YouTube channel off of the platform to get people to her channel page. But you can see the other thing Right here is the browse feature. Like I said, this is the place that you've got to show up on YouTube if you want to see results. Because right here, search is only 13.9% of her traffic to her channel right now. That's only 13% of how viewers are finding her video. Because YouTube pushes more of your content to the homepage if you do well, getting people to click on your video, watching your video and watching more of your video. So let's look at some more data and I'm going to open this up to complete questions as well. So we look at this next slide. You can also see this is a client of ours that we started her channel from scratch. Total scratch goose egg, right? And in 90 days from starting her channel, she, she was able to get over 450,000 views and over 12,000 subscribers in 90 days right there from June 1st to August 29th. All right, but again, I want to show you where is this traffic coming from? How are people finding her? So if we look at this next thing, look at those two traffic sources. This is why she exploded, because this is how you're going to explode on YouTube. Hitting the browse feature and hitting suggested video. YouTube search is 2% of the traffic that she is getting to her channel. Ranking insert is 2% of the growth that she is getting on her channel. But browse and suggested is what blew her up to almost half a million views in under 90 days and over 12,000 subscribers. So I'm telling you, this is the proof. This is what we are seeing with our clients when we shift their strategy that they think they need to be doing by ranking and showing up in YouTube search, when we shift them to thinking this way, this is when they're able to grow a lot faster and see quicker results. If I pull up this next slideshow, I next slide deck, I will show you. This is a particular video of her. So now I've taken the channel as a whole and I've gone down to a specific video. This is a specific video of hers that blew up. This is a video that went viral for her. How did it go viral? How did it get 160,000 views and get almost 4,000 subscribers for her? And in the few days that we, in the about three months that it's been live. Well, my friend, when we look at the data still to this day, the LA in the last 48 hours, how she's getting views on this video is browse feature, right? That homepage, 62% of the views she is still Getting that video was over 100 days old, right? 655 views and the last four 48 hours. And 62% of those views is still coming from browse and 17 is coming from suggested. All right, you see, YouTube search is number three right there. I think I can move. Let me put myself over here real quick. The YouTube search is 8.7%. Okay, 8.7% of that traffic is coming from YouTube search. And this is for a specific video that went viral for her now and as a whole as well. You can see browse features is what is driving viewers to find her videos. Viewers are finding her videos on the homepage. They log into YouTube. And because we've done our job for our clients to create amazing titles and thumbnails that people want to click on, we've scripted and edited those videos so that people get to the end of the video. And we've created highly clickable end screens, screen end screens so that people are binge watching YouTube as well. That is why this video has taken off, because it's done the three key metrics YouTube is looking for. Any type of YouTube content, click through rate, audience retention and end screen clicks. And that's why this video took off. You can see the browse feature is driving or the homepage. Over 64% of the traffic. Suggested videos are driving 22% and YouTube search is driving 2.3%. Just 2.3% of the traffic. So again, I wanted to really pull these numbers up here to show you that YouTube search is not what's going to grow your channel in the fastest way possible. Okay, so I think the next thing. All right, so this is another funnel and then we're going to talk about my analytics. Okay. And I'm going to check to see if you had any questions, but this is how basically the funnel of use is happening on your channel. And you can see she's had over 5.7 million impressions from starting her channel from scratch in just 90 days. 5.7 million impressions with an average 5.7 click through rate. And 92% of the traffic that she is getting is YouTube pushing it to people. YouTube putting it on the homepage, YouTube putting it in suggested. And up next, YouTube is doing the promoting for her. All right, and with 5.7% click through rate and on average over a 5 minute view duration on her videos. This is why she is growing so quickly, because she's doing all the things that YouTube is looking for right now in 2022. YouTube wants to put great content in front of People that's going to get them to stay on the platform. Okay, so I do think this next one is again, when we look at YouTube recommending your content, what does that actually mean? So when you click on that eyeball, it means YouTube is recommending on the homepage. 63% is the homepage and 59, sorry, 29% is on the watch page. All right, so this is exactly how people are finding her content. Nothing to do with search. Okay, so before we jump into my channel again, I just want to couldn't remember how many slides we had. This is her audience retention graph and you can see the average percentage viewed. Almost 50% of her video is being viewed on average. By the end of the video, a 10 minute video, 35% of people are still watching. And you can see how kind of straight across her audience retention graph is. That means people are clicking on it and people are watching to the end. That is a key metric to hit to get YouTube to serve your content on the homepage. If people aren't watching your video, if you have this massive dip in the beginning of your video and you're losing 30, 40, 50% of people in that first 10 seconds, YouTube's not going to push it because it's not signaling great content. All right, and the click through rate is as important. She has on average across her channel, a 5% click through rate. Title and thumbnail creates that click through rate. So how well the that title and thumbnail that you create is getting people to click on. And on average across the board, hers is a 5% click through rate. These are the important metrics that you need to be hitting and you need to be improving on every single video that you create if you want YouTube to push your content to more people. The rain has started. So if you hear something loud, it's the rain. So I want to check in real quick with you all and see what quick questions you have. And if you are ready to see my channel, channel analytics, let me know in the comments real quick by saying I do. And I'm gonna get a couple of your questions answered and then I'm gonna pop over to my analytics and why YouTube search caused my channel to die and plateau. So, all right, I see so many of you jumping in at vip, I'll join the channel. Awesome challenge. Okay, first of all, okay, you guys don't see this black dot that's over here? I definitely see a black dot right over here. All right, it's looking like not too many questions right now. So again, as you Start to have questions about this, please let me know now. If you're ready to see my actual channel analytics, go ahead and type. I do in the chat and I'm going to. I'm getting better y' all at flipping back and forth here. So this is my channel analytics. This is my channel for the past 365 days. Basically stagnant, basically not growing until more recently because we've been focusing more on suggested. And another reason why that my channel isn't growing is because I don't have time to really work on my channel and focus on the strategy. I create content that I know you all want, but I'm spending a lot of my time focusing on our clients and getting them, you know, 10,000 subscribers in 90 days. Getting them 7, 4700 subscribers in 90 days. We spend a lot of time with our clients and so I tend to neglect my channel. But there's also a big reason why my channel has plateaued like this. So when we look at my analytics, particularly look at the number one traffic source, YouTube search. So if you want a slow growing channel like myself, go right on ahead and focus on YouTube search because this is why my channel has grown so slow. Because I focus on YouTube search at the beginning of my channel and for too long I focus on YouTube search. I focus on YouTube search till through 2020 and then I transitioned more to in 2021 in this year to try to get my channel out of this YouTube search recommendation area. And again, when you focus on YouTube search, your channel is going to grow so freaking slow and I want to show you why. So I think this slide will show you. It is because in 2020, like I said, when I was focusing solely on YouTube search, over 85% of people who were watching my content were non subscribers. So I wasn't creating content that people wanted to come back and watch time and time again. I wasn't building a community. What happened with YouTube search driven videos and people would come to get the answer to their question, just typing it in on YouTube search, get the question to their answer, get the answer to their question and peace out. This told me in my data basically that this viewer wasn't going to stick around obviously. And the people that found me in search tended to watch my video half the amount of time than somebody who found me in browse home and suggested. I remember what I said, it was a huge metric for YouTube is audience retention and how long people are watching your content. People who found me on search watch my video half the amount of time than people in browse and suggest them. And this is why my channel has stalled. I mentioned I've recently been shifting and really focusing on getting on the browse more and more. I've been focusing on getting people to watch more and more. And you can see if I switch this again, that's not the right camera angle. Now we've gone from 85% of people watching my content is not subscribed to 75% and 24% of people as opposed to 14% are subscribed and they're coming back and watching time and time again. I'm creating a community now on YouTube. I'm creating this environment for people to come watch my content, connect with me, people who then want to work with me in my coaching program, people who then want to work with me in my agency and my program in my challenge. So many of the people in my challenge right now are those that have been following me here on YouTube and feel connected because of YouTube and they're more than likely finding me from homepages and suggested and not so much YouTube search because that audience again is likely to find you, watch you and peace out and not stick around. So, okay, let me turn this off real quick. This is exactly why my channel is not working now. I did want to let you know one more time, if you want your chance for me to build your YouTube channel strategy and you want to really learn how you can start hitting the suggested and the homepage, make sure you join my challenge, go to treanalittle.com YouTube this is absolutely free to join. If you want the opportunity for me to build your channel strategy, you must be a VIP member. And we will be selecting four VIPs on Sunday, September 11th that I will be picking for the channel strategy builds. Now, every single VIP member is going to get to watch me build these strategies. So you're going to see my thought process. You're going to see how I do the research, you're going to see how I plan out this strategy even if I don't pick your video. So I would highly recommend joining vip. You're also going to get lifetime access to all of the challenge training videos. Okay? If you don't get VIP, your access to the challenge content will expire Friday, September 23rd. The one other thing that VIP members are going to get is that Q and A call with me, that coaching Q and A call every single day the week of September 12th. So this is where we get on Zoom. You can literally unmute yourself and ask your question directly to me. So those are the opportunities that you have as vip. You can, you can totally join it for free or you can upgrade to VIP and get those additional bonuses. So I want to know in the comments how many of you have joined the challenge already. Go ahead and type me in the comments and I'm going to see what all questions that you guys have. It got super dark in here because it is pouring immensely. I also apparently got blurry. I apologize for technical difficulties. Okay, so can I buy a strategy session? We've actually not opened strategy sessions to people outside of my program, Video Strategy Academy and also my coaching program 10k on replay because I've been so booked. Those people, those clients have been getting the top priority for strategy sessions. We are thinking about opening strategy sessions again to the public in October, but again we just don't have the time. We've really been serving our clients in Video Strategy Academy and 10K on a replay. If you are in the challenge and you haven't upgraded to vip, there is a link inside your plat inside of Funnel Gorgeous, which is where all your training will be held. For the challenge there is a link for you to upgrade to vip. And I see you guys saying, please add me. You will need to go to trina little.com forward/YouTube to get into this challenge so I can't personally add you. You will need to go to trina little.com forward/challenge to sign up. And if you want to upgrade to VIP, there is a link if you've already upgraded. And so I saw a few of you as well sharing that you're upgraded to vip. So go ahead in the chat again real quick and let me know if you've upgraded to VIP because I can't wait to see whose channels I might get to build strategies for. Because again I'm going to pick for VIP members to be build strategies for. All right, any questions that you guys have and Nicola is VIP. Awesome. Please. Okay. Yes. Nicola, fix hormones with Dr. Michelle. Awesome. Awesome. Cat Ligo is VIP as well. Fantastic. Alright, so just a quick reminder. If you want to join this challenge, you're going to go to trina little.com forward/YouTube. Feel free. I will leave it open for just two more minutes. If you guys have any questions about the the challenge or about YouTube in general, please go ahead and leave them here in the chat. That was a loud thunder. I'm not sure how long power is gonna last here. So if we happen to lose connection. I did go through everything that I wanted to share with you all. Now, next week I will not be doing a live stream. We're taking next week off because I'll be going live every single day. The week of September 12th. We have SP specific pieces of content that we will be sharing each day of the week. The week of September 12th. So what we're going to be covering during the challenge is. Let me pull it up real quick for you because I can't remember off the top of my head. We have four, five full days of content already planned out for you. There will be workbooks, there will be pre recorded training videos, and there will be live training as well. There'll be a live training every single day at 12:00pm Eastern Standard Time and it will be recorded if you can't make it live. So what we're going to be covering here is on Monday, September 12th, we're going to talk about sparking your confidence. So how can you create content that you're confident about and what is, what is the best way to feel confident on video? We're also going to be covering your content goals and how it fits into your marketing plan as well as the best schedule to put in place for adding YouTube into your marketing plan. Then on Tuesday, September, I'm looking at my calendar 13th, we're going to talk about sparking your ideas. So how to come up with content ideas and never run out of ideas. The number one tool that I go to to spark my video ideas and the three buckets of content your video should always fall into. Then on Wednesday, day three, September 14th, we're going to be talking about September sparking your video quality. So we're going to talk about, you know, bare minimum equipment that you need, how to set up your equipment to really look good and how to get people to watch your video to the end. All right, this is going to be really exciting. Then on Thursday, we're going to talk about sparking your voice. So this is going to be probably the best day. Everybody tends to love this day. Not only are you going to get my YouTube script formula, you're also going to be a fly on the wall and see how I record my YouTube videos. I'm literally going to turn my camera on and you're going to sit and watch me record a YouTube video. So that tends to be the best one that everyone loves. And then on Friday, September 16th, we're going to talk about sparking your lead generation. So what you really need to do to set up your YouTube videos to get people from YouTube into a funnel, into working with you into buying your digital products, whatever your business model is off of YouTube. Day five is we're really going to dive into how you can build that funnel using YouTube as that lead generator. Okay, so how much time should we block each day for the challenge? So I would block every morning you're going to get a prerecorded training. Sorry, I was really windy over there. Prerecording training, that's usually about 10 to 15 minutes long with a little bit of homework. So I would say the daily prerecorded video will take about 30 minutes and then we will be doing a live bonus session at noon every single day. And I'm going to try to keep that training, bonus training session to about 15 minutes. So if you could schedule about an hour a day during this challenge because I really want to take you through this process for creating highly effective YouTube videos that not only grow on YouTube and drive more traffic on YouTube, but then get people into your funnel so you can start booking more clients, you can start selling more courses. Right. So I would take about an hour a day. If you could just block an hour a day this, this week of September 12th, I think that's going to be best for you. Fantastic. Can we just join VSA today? I can't wait to learn more. So, yeah, full transparency. At the end of the challenge, I will be opening the doors to my signature program, Video Strategy Academy. It hasn't been open since June because we always do back end stuff to improve it, make it better. We also work with our clients inside of there. So we will be opening my signature course all about YouTube strategy and how to use YouTube effectively in your business. We will be opening the doors on Thursday, September 15th. So being inside of the challenge, you are going to get first dibs on joining Video Strategy Academy. And this time around we do have door busters. So if you join the challenge, you're going to see you're going to get a magazine about Video Strategy Academy and all the door busters that we are offering to those that enroll in Video Strategy Academy this time around. And I love Nicola, that you are so excited about Video Strategy Academy. I can't wait to drive more people in and get excited because starting the two weeks after the challenge, we're going to be doing live coaching calls for six weeks inside of Video Strategy Academy. We have a client inside of Video Strategy Academy who is now over 110 subscribers on YouTube who is making anywhere from $10,000 a month on AdSense. We have another client who is booked out because of YouTube and she only has around 4,000 subscribers on her YouTube channel. But she's booked out with clients for the rest of the year because of YouTube and the strategy we teach inside of Video Strategy Academy. So that is all what is coming here. At the end of this challenge, I really wanted to walk you through the process of how you YouTube can be doable. So when I open the doors of Video Strategy Academy, you know this is the right fit for you and you know you'll be able to pull this off, because I'm going to show you the process before we even open the doors to Video Strategy Academy. So I'm so excited. So many of you are super excited. What am I using to stream today? I am using Restream, so it allows me to create this little background. It allows me to put that text up there, and it also allows me to stream on YouTube and. And Facebook. I could also stream on LinkedIn and a few other places at the same time, but I tend to just stay here on YouTube and Facebook. So now, if you got any questions, like I said, please don't hesitate to reach out to me. Sorry, I got a hiccup. Email me. Send me a DM over on Instagram because I hang out over there on Instagram and I can't wait to dive in. There won't be a live stream next week because I'll be saving up my energy for five full days with all of you inside of the challenge starting Monday, Monday, september twelveth. Thank you guys so much for being here. And I can't wait to kick off the Kickstart your YouTube Spark challenge in just two weeks.