SAVE TIME with this YouTube Workflow

Are you one of the people that say, I would love to do YouTube, I just don't have the time to do it. Ain't nobody got time for that. I absolutely understand where you are coming from. But here's the thing. YouTube actually saves me time and gives me more time back so that I can finally take the three day weekend I dreamed of having when I quit my day job. In this video, I'm going to share with you the YouTube workflow that I use that's got me from posting two videos a week to five videos a week with really no more extra time spent on it so that you can start creating content for your YouTube channel. Hi, I'm Trina and I started this channel to help creative entrepreneurs like you get on YouTube to grow your business. As a mom of two and a business owner trying to grow my business, I know how important it is to have video content to take your business to that next level. Today I'm going to be sharing with you how you can create a YouTube workflow so it doesn't take you all this extra time and you can actually start having YouTube videos working for you seven days a week, 24 hours a day, bringing you constant clients. Are you ready for it? The biggest tip that I have for you when creating content is to keep it all organized. And I love to use Trello. So Trello is where I keep all my ideas. I brain dump any idea that I have or question that I get so that I'm not looking in all these different notebooks with all these different ideas. That definitely saves me a huge amount of time. In fact, if you want to grab my Trello board for YouTube, I already have it linked down in the comments below so that you can go ahead and grab that. Okay. So once you have your Trello board set up, the first step that I do, and I do this all in batches so I will sit down and research all in one day. Okay. So when I'm researching, I'm taking the video ideas that I have and I'm going to YouTube and seeing what's out there. What is YouTube suggesting for this particular idea? What video titles are people using? What thumbnails are people using? I like to keep all of this research on my Trello card, so I'll take a screenshot of any thumbnail that really inspires me so I know what my thumbnail is going to look like. I'll take a screenshot of the video title so I know what titles people are using so I can come back and and refer to it and I'll also look at the tags that they're using. Can I use those tags to really formulate the content that I want to share? Are these tags going to fit into my videos? So as you see, the second step that I have for you is to keep it all in that one Trello card for each video and then I will move it on over to Research and Verified once I know this is the video that is good and that this is the video that I am going to move forward with. Step three in my YouTube workflow is to script out my video. And yes, I script out my videos. I personally don't want to read from a teleprompter. So what I really focus on when I'm scripting my videos is really honing in on my hook. I will write out my hook word for word what I want to say because that's really the most important part of your video after the title and the thumbnail because I see that title and that thumbnail. Now they're going to watch your video and that hook has got to get them to watch. So I really focus on square scripting that out. And then my content points are just basically kind of bullet pointed so I know what I want to share so I can quickly look down at my computer and go to the next content point. While I'm scripting. I'm keeping the script basically in my Trello card. Surprise surprise. And I'm also thinking about B roll footage or call out text that I can use in that video to keep my audience retention up. If you're wondering about audience retention, go ahead and click that card that I have linked right up above because I walk through what audience retention is and how to really focus on it for your video. So let's so once I have my B roll planned out and my script ready to go, the next thing I do is focus on writing the title for my video. Now I haven't filmed yet, I haven't turned the camera on yet, but I've really got to figure out what the title is of my video before I film. This title has definitely got to relate to your content. Otherwise you're going to see people dropping off of your video. You're going to have a hard time crafting a title that's going to work in search if you don't have it in advance or So I craft my title first and then formulate my content a little bit more to fit that title. What's great is I'm having this all on my Trello card So when I upload to YouTube, I already have all this work done. It's just copy and pasting. Then the next step is to plan out what I want to do in that thumbnail. Because again, your thumbnail is so important. You've got to have a strategy. So I look at the screenshots that I took of the thumbnails that inspire me and think about what am I going to do in that thumbnail? What am I going to plan, pose like, and that thumbnail, and then I'll keep notes on that in my trello card as well. So when I am filming and my hair and makeup is done, I can shoot those thumbnails right after I'm done filming. Now the next step is to plan your filming day. I generally like to plan one filming day a month. So I'll get all my videos done for that month in one day. I'll do my hair, my makeup just like this, set up all the lights, have all my equipment ready. And since I did all the research and I planned all my scripts, I can go from video to video to video and knock these out of the park and get them done. Then I don't have to worry about setting up my equipment, getting my hair and makeup done, and finding a quiet time here in my house. Because with two kids running around, quiet time is very minimal. Then the next step is, during that filming day, to take your thumbnails. Now, I've taken my thumbnails at the end of filming day. I've taken my thumbnails during the filming process. And what I found worked is film your video and then go ahead and take your thumbnails after that. What I do with my thumbnails is I just turn this camera on to self portrait, portrait mode. It's a timer and do poses. I can then send these photos to my graphic designer and she easily makes me thumbnails with these photos. So I will film the video and then I will take a photo shoot of myself sitting here at my desk so that I have those thumbnail images. Then once I'm done filming, I'm going to list out all the B roll footage that I need to get. And I really like to film all the B roll footage in one chunk. If there is B roll footage where I need to have my hair and makeup done, I make sure I get it done in that day. I But if it's other types of B roll footage, like screenshots or shots of my desk or planning or writing things out, I'll put that on a list to Film another day, because filming can tend to take up most of your day. Okay, so I got my videos filmed, I got my thumbnails taken, and I have my B roll footage. So then I send them over to my editor and my graphic designer through Google Drive. So we have a folder for each video and they just go in there, do their thing, and then send it to me when it's done. Now this is something relatively new to me. I basically did all this on my own for the first two years of my channel, but at the end of last year, I decided to hire out and it has been amazing. So then the next step in my workflow is once I get that video back and that thumbnail back, I upload it to YouTube. I already have all the research done, so I just copy and paste everything from my trello card. I've got the title, I've got the tags. Now you just got to write a quick little description. I suggest about two paragraphs describing what that video is about. Bam, you're done. One of the things I want to make sure that you also do is add cards in your videos. So suggest other playlists or videos for people to watch. And don't forget to add those end screens. I'll have a card linked above for you to check out a video that I have all about end screens and explain that to you. Then once everything is set to go, I will embed it onto my website so that I have it there as well and then share it everywhere. So Pinterest, Instagram, Twitter, Facebook, get the word out about that video. Because as you are growing a channel, you've got to get the word out as many places as possible. If you want to learn how you can really up your YouTube game, make sure you click the playlist that is on your screen right now. And don't forget, if you want to get more tips like this to grow a YouTube channel, make sure you subscribe to my channel. Thank you so much for watching and I'll see you in the next video. Bye.