Social Media Strategy | Which platform should your business be on?

Hey guys, welcome back to Just the Tips with Trena where I provide you a 1 minute tip for your business that you can take action on today. Today I actually have a good friend of mine, Rachel, from thehopenotes.com here to share with you her tips on how to choose the right social media platform for your business so that you're not struggling with trying to conquer all of the social media out there. So take it away, Rachel.

There are two things you should keep in mind when choosing a social media platform to use for your your business and I'm going to share them with you today. Tip number one. You want to make sure that you are using the platforms your audience is actively using because you want to make sure that you are actively using and building your presence on the platforms they are also using. If you spend your time building a presence on the platforms they aren't on, they're not going to find you. It's not going to be a way to help you build your business to send traffic back to your website. It's not going to help you find those clients, clients and customers. So you want to consider where they're spending their time online and invest the time and energy into those platforms. Tip number two. Use the platforms that feel good to you. Which platforms do you enjoy the most? Which platforms come naturally to you? You want to make sure that you're using those because those are going to be your opportunity to shine. You're really going to stand out on those platforms because they just click with you. It just works. Because after all, everything you do in your business should feel good. It should feel fulfilling to you. You should enjoy it. What everyone needs to remember is that even though there are so many social media platforms available today, you don't need to be everywhere online. You don't need to invest the time and energy into every single platform. If you try to do that, you're just going to feel overwhelmed, you're going to feel burnt out, and odds are you're probably not going to be at your best on each and every single one of those platforms. And in the end, it's much better to be on, let's say two or three platform and do them really well than it is to be on five or six platforms and do a crappy job at them. So narrow down the social media platforms that you use. Keep those two tips in mind. Figure out where your audience is spending their time and figure out which platforms you really shine on and invest the time and energy into those platforms. You don't need to be everywhere you just need to do an amazing job at a few platforms if you really want to get results and that's key. So keep that in mind and you are sure to find social media success.

Those are some really great tips, Rachel. I know when I was starting out with my business, I thought I had to be on all social media all the time and it was very overwhelming and stressful. So it was really great to hear Rachel's tips. If you guys want to follow me on social media, I'm on Instagram, Snapchat, Twitter, Pinterest. You can check me out on all of those platforms. I will list everything down below. Go check out Rachel. Her website will be down below and all of her social media handles will be down there too. If you guys thought this video was helpful, make sure you show some love and share it on social media because we all would love these tips to really help us do better with our business. And if you want more information on how to create video content for your business, be sure you go check out my website@treanalittle.com I have a lot of great resources there for you and and I have a brand new E course that really focuses on how you can start creating effective video content for your business. Thanks for watching guys. Bye. Putting yourself out there on video can be scary. I get it. What are people going to say? Are your family and friends going to see you? Are they going to think you're ridiculous being on video?