Starting A Video Blog For Your Business

I get asked a lot. How many times do I need to upload a video to YouTube? In the month of August, I took it upon myself to upload every single day. That was 31 videos in 31 days. And I decided to take this challenge to try different strategies and techniques to see what really works so that I could share that with you in today's video. I'm going to share with you my key takeaways from posting a video every every single day. Hey guys, my name is Trina and welcome to another episode of Just the Tips. On this channel, I provide online business owners tips, tricks and strategies on how they can use YouTube video in their business. Like I said, today I'm going to walk you through everything that I learned by posting daily for an entire month. First things first. The only way to do this is to batch film. So pick a day and start filming. So for me, it ended up being every single week. So one day a week I would film all seven videos. That's the only way I could stay consistent in posting is by batch filming. So you're all probably wanting to know, was it worth it? Did the numbers show it was worth to post every single day? So I'm going to break this down into subscribers, viewers, watch time, and also talk to you a little bit about my analytics with subscribers. I want you to understand that subscribers aren't the end all be all here on YouTube. What is the end all be all is the amount of watch time minutes you get, whether that's on a video or across your entire channel. For me, in August, posting every single day, I gained 140 subscribers. 90 of those subscribers came directly from my channel homepage. And then 52 of those subscribers subscribed from actual videos. So they watched a video and they either click that circle button or they click the subscribe button down below this video. Now I compared that with June because in July I had a video that kind of threw things off. So I compared this to statistics in June where I posted twice a week. In June, I had gained 77 subscribers. Now the more important number is let's talk watch time minutes. In August, I got 17,585 watch time minutes, whereas in June I had 13,752. So basically a 2,000 minute increase by uploading every single day. Now if these numbers are starting to get boring for you and you want to see it on paper, I did an entire blog post over on my website. So I'll link to that blog post down below so you can really see it. Broken down. So the next thing want to talk about is the traffic source that drew people to my videos. Because this is really going to help me determine do I need to focus on Pinterest, do I need to focus on Facebook, Do I need to be on every single platform, which platform is the most beneficial for my channel? And I found something interesting. So in both months in August and in June, my number one traffic source came from external, meaning website, Pinterest, Facebook. But let me break this down just a little bit more. In August, I wasn't posting my video to my website every single time because I wanted to see if it was really beneficial. And it was. So out of the 23% traffic that came from external sources in August, only 19% of that came from my website. Whereas in June, when I was posting every single video to my website, 37% of the traffic came from my website. Now I know these numbers are starting to get a little confusing. I'll leave them all down in the description box so you can really look at it and see the importance it is to to embed your video to your website every single time you post. As far as other notable traffic sources that I'm definitely gonna focus on, that brought traffic to my videos was Pinterest and Facebook. So I kind of already knew this. I knew Pinterest was a huge traffic source anyway. So I'm definitely gonna be focusing on promoting my videos more on Pinterest and Facebook because they are bringing the most value to my channel. Like I said, I've got some more statistics and stuff over on that blog. I wanna just give you the key takeaways now of what I learned. So did posting every single day help? Yes and no. So yes, I grew my subscribers, yes, I grew my watch time minutes, but it wasn't something astronomical. If you can post every single day, go for it. Because that's just creating more content for people to watch, which is more watch time minutes. But I think the sweet spot is definitely what YouTube is recommending is two to three times a week. I think that's the best sweet spot. If you want to start a YouTube channel. To really start seeing a growth is by posting two to three videos every single week. Now I definitely suggest if you can only do one a week, commit to doing one every single week and be consistent. The next takeaway that I learned is to check your analytics and analyze them. It's really going to break down what is working on your channel. I know I didn't do this enough when I first started my channel to really see what's my audience retention. Where are people coming from to really improve my channel? I would definitely start looking more at your analytics. It's all this free data that YouTube gives you to really improve your strategy here on YouTube and to grow your channel faster. So after 31 videos and 31 days, that's what it all broke down to. So if you're ready to start creating a YouTube channel for your business but you're not sure how to get started, I created a four day challenge for you that's starting Monday, October 2nd. It's four days of walking you through how to create a YouTube strategy. It's going to be video tutorials and daily lives with me to really answer your questions and get you through that hurdle of figuring out how to do this for your business. You can join that challenge by clicking here or going to the description box below. Don't forget, you can always get new tips, tricks and strategies here on my YouTube channel by subscribing. Just hit that circle button right there. Thank you so much for watching. I hope I see you in the challenge and I will see you in the next video. Bye.