The 2 Hour A Week YouTube Workflow (how I stay consistent on YouTube)

I have been posting weekly YouTube videos to my channel for the last 10 years, all while building a business that has generated over two and a half million dollars with two small kids. And for the first five years doing YouTube all on my own with no team. I have a workflow that has allowed me to stay organized, efficient and consistent. And I'm about to show you what this workflow looks like and how it is doable even if you don't have a team to help you out. So I'm going to show you here my asana board of my workflow and we're going to dive a little bit deeper into it coming up. But I want you to kind of see the phases that I have. I have ideation, I have planning it, titling it, I have to film it, I have editing, I have scheduling and I have this organized because within each card there's a list of things that need to be done for every single video to make sure it is planned for, executed and posted with the most success possible. Like I said, I've been doing this for 10 years. So this checklist is really the most effective checklist that I've had for every single video. Before I go any further. If you do want this asana board and you want a detailed training on how to use it, you can go to trina little.com forward/prep. It is all included inside my prep system. Not only do you get this board, do you get the training on how to use it, but you're also going to get a behind the scenes video of what it looks like for me to actually film these videos. So as you saw, the first step is coming up with video ideas. If you watched a video recently right here, I will link to it. I don't create random YouTube videos. All of my videos fit into a bigger picture called a YouTube playlist funnel. I create series of videos that work together, that create binge sessions because this warms the viewer up to convert higher for me and it also pleases the algorithm so that YouTube continues to push my content to more people for free. So I'm not just creating one off videos. There's a bigger strategy behind every single video that I publish and because of this I that is why my videos make me sales every single day and drive me consistent leads and clients into my YouTube coaching experience. If you are a business owner trying to sell courses, digital products, coaching, one on one services, this is how you need to be creating your YouTube content. In this five video series called my Playlist Funnel, I will say I have Two different types of playlist funnels that I create. The first type is a growth funnel funnel. And the whole purpose of this five video series is to grow my channel, grow my reach. And then I have another playlist funnel that is called my launch funnel. That is the content that I will create leading up to a launch that I have. So where do I come up with these ideas now that you understand the concept? So when it comes to my playlist funnel, those ideas are coming up through a research process that I teach my clients inside the YouTube coaching experience called the Profitable keyword framework. It is a research process where we're digging into what their ready to buy viewer is looking for. We're digging into search terms and search Results based on YouTube to create this bigger strategy. So by the time they're done doing the Profitable Keyword framework, they usually have about six to nine months worth of content planned. And these are all broken down into five video series for their playlist funnels. Beyond that, a couple other places where you can find video ideas that I use is the YouTube inspiration tab in your YouTube studio. So let me show you how I do that. Once you go into YouTube studio you.

Are going to come to analytics and then you're going to come up here to inspiration and it's going to give you some ideas that tell you what.

Your people are looking for.

So how to make a banner for YouTube.

You can also do show all to.

Again get some more ideas. When you click on this, not only is it going to let you see what people are watching on this topic, but you're also going to see the top searches. So how specifically they are searching this topic. And you can also use this option to start brainstorming this idea.

So this is a newer feature on.

YouTube and what you can do is pick one of these ideas. So let's go with banner that matches your channel's vibes. And what YouTube is doing now is giving you an outline, giving you thumbnail ideas. Again, you're going to have to play with this. You're going to have to finesse it to your audience and your style. But the inspiration tab is a great one to do. You can start typing in an idea like keyword research as a possible topic and then I can see medium volume search, Medium volume search. I can also see what people are watching show all, see if there are any more directions to take this particular video. And we can also see if there are content gaps.

So this is going to tell me.

First, promoting content through SEO, that's a content gap for Shorts, but this one right here, keyword has a high volume content gap, long tail keyword, strategy, content gap for shorts. And now we could go into deeper here and start to map out an idea again.

This is a place for you to.

Get inspiration for video ideas.

And then I also use Vidiq. I'm going to tell you and I will link to Vidiq down below if you want to try it out. I'm in Vidiq, if not every day, multiple times a week. Not only has it allowed me to come up with great ideas, but it saves me so much time in planning my videos as well. So I will use the AI chat that they have to come up with ideas or concepts. I will also use their daily ideas that they send to me based on the data on my channel. Again, if you want to check out Vidiq and try it for a month, I have linked it in the description box below. When you do this, there is never a time where you don't have a video idea. So let's move into this second step in my workflow and it's planning. As I showed you in my Asana board, that's where I keep everything organized. So when I am getting screenshots for what I want to share in a video, I will save it into that card within Asana. If I have a thumbnail idea from something that I saw on YouTube, I will screenshot that, save it to the card for that video. It just allows me to keep everything organized and it allows my employee Aaron to see what I want and it allows my editor Estrella to see it as well. I'm also adding my Google Drive L link in here too, because that's where the raw footage is going to be. That's where my game plan is going to be. And again, it allows everybody to have quick access to it. Now you see how I come up with ideas and I have this plan in my Asana board. Let's talk about implementing. And the first phase in implementing is putting it on your calendar and batching. I'm going to tell you batching will really help you stay consistent with YouTube if you can do it. So there are three different types of batching that I do for my YouTube workflow. I do script batching, I do filming batching and I do editing batching. When it comes to scripting, I will usually block about three to four hours to script, you know, three to four videos. It takes me about an hour. I do a little bit of research. I gotta determine my title and thumbnail before I Actually dive into it. And so it does take me about 45 minutes to an hour to plan a video. I do recommend you batch this because once you're in the zone of scripting, it just starts to flow. And it is very hard because I've done this before. It is very hard to go from scripting to, to filming to editing all in one day. So if you can sit down and batch, one of the ways you can do it is say one week is your YouTube week. And so Monday you're scripting, Tuesday you're filming, and then Wednesday you're editing. Or you could just say every Tuesday is your YouTube day. And so Tuesday you script the next Tuesday you film the next Tuesday that you. You edit. So, for example, yesterday I scripted four videos. Now today, I'm sitting down the day before Thanksgiving because I batch and I'm batching probably four. I want to get the rest of the year's videos done. And I'm batching four videos, which leads me into the second batch is filming. I personally would block it a whole day for filming because it can take a lot out of you. Now filming, Batching.

Yeah.

Now, when you're filming, it's not always going to be a perfect day. Like today the kids are home and we can see they're interrupting. But that's just part of life. You're never going to have, like the perfect filming day. There's going to be a lawnmower outside, there's going to be a garbage truck go by, there's going to be a kid at home. You just need to put it in your calendar and then actually commit to it. It's also important to batch because, listen, I'm not doing full face, hair, and makeup every single week. I like to do it one day and be done with it. Now, I mentioned the other batching that I do is editing. Now, I edited all my videos for about the first five years in my business. Then I have tried a few different editors, and right now my editor is Estrella, and she's great. She really understands my style and we're pretty good at our working relationship. But I have added in the door slams. Like I said, never going to be a perfect day. I have added an additional posting day in my schedule in those videos I'm editing. So this video that you're watching right now is a video that I've edited. And I will sit down and usually try to edit two videos in one day just because, again, I'm in that flow. Now, there's a way to make filming Faster and editing faster. I'm about to share with you that secret coming up. Now, I want to, but I want to know, are you currently creating YouTube content? Comment below. Making videos are not yet. We're just going to keep this video going. So the fourth thing in my workflow is my video game plan. So this is how I'm planning my videos. And I'm not saying scripting, because it's not, not just about scripting. If you follow a video game plan, this is where you're going to save time filming and where you're going to save time editing. Because I have my game plan right here. I know exactly what points I need to hit so that I'm not taking extra time on this video unless a child comes in here and disrupts us like they did. And then when I have less footage that I have filmed, it's quicker to edit because you have less footage to edit. Now, I'm not going to go into my specific game plan. I recently did an entire video deep diving into it and I will link it here for you to watch next. And it goes through all the things that I do before I even script my videos. Okay, so once I've had my batching day for scripting and I have four video game plans, it is time for today, the filming day. I like to batch it because I said I have lights here, I have lights there. I do my hair and makeup, I block my calendar off so I don't have any calls. And my team knows do not disrupt me. For this day, I will try to shoot about three to four videos in each video. So for today, I have shot two more videos before this one and those have gone a little bit quicker. I've had more interruptions than this one. It is taking me about 35 to 40 minutes to shoot one video. I also think about when I'm filming. I will film these videos in the morning because I have a window over here and the sun is on this side of my house in the afternoon, which offsets my light. So I do need to get these shot before, like noon. The other thing you need to remember to do during your filming days is thumbnail photos. You want to have dedicated thumbnail photos so that you can edit them, you can add text to them, and they really stand out because your thumbnail and your title will make or break the success of your YouTube video. The next part in my workflow is now editing. And as I mentioned, I'm editing this particular video right now. And I also have a video editor and we've been working together for probably about two years. I recently did an interview with her for a podcast episode from my private podcast for my clients and she talked about best ways to work with the video editor and also where to find video editors. She has mentioned one of the best ways to find video editors is ask other business friends that you have or other people that you know may be doing video. I know for me, I found her just doing an Instagram search for video editors. I know editing can seem overwhelming, but I do want you to realize that what's working on YouTube right now is isn't necessarily that ADHD editing style like Mr. Beast has, especially if you are a business owner. People want real value and you can notice I've really tamed down my editing here on my videos. We don't do a lot of special effects because you don't need it necessarily to get your point across. And you can definitely start a YouTube channel and see success as in seeing sales from your videos just by doing very simple editing. So don't overthink your editing. I personally use Final Cut Pro. I started on Imovie. I think if you have something available on your computer, just start and use that. Once it's edited, the next step is publishing. Now I will tell you uploading your video is going to take some time. So I don't recommend trying to upload your video an hour before it needs to go live because it needs to process. You need to make sure the HD version is clear. So I generally upload my videos at least a day in advance when I'm uploading it. I'm also making my thumbnail, my custom thumbnail for my videos. Then I'll add my title. I'll add description box content as well. Now I have default description box content that gets uploaded with every single video. And then I will add like a micro blog at the top. I will add the tags, I will add the card. So you heard me mention different videos and a card pops up right here. I will add the end screen as well and I will schedule it out. Am I normally scheduled out weeks in advance? No, but I usually have a video planned scheduled within three to four days before it actually goes live. If you want a more detailed training on this workflow so you can start implementing it for yourself or giving it to your team to implement. Remember you can grab mine in my detailed training in my Prep System Trina little.com forward/prep and then if you need more information about diving into my video game plan, I've linked that video here on your screen right now to watch now because it goes into way more detail about what I'm actually looking at when I'm looking at my game plan, when I'm shooting my videos.