The power YouTube has over Instagram for business owners

That's what I really love about YouTube is that if you can be in someone's phone or their living room, or they're listening to you while they're doing their chores, think of the impact that an hour long or a 30 minute long video has versus somebody mindlessly scrolling for this, you know, reel that just, like, assaults your senses. Yes, that stuff draws us in, but it rarely makes us want to learn more about the creator or subscribe to their email list. We don't go deeper. So I love what Hope was saying, because if you look at the metrics of, you know, the data on how much a social media follower is worth versus an email subscriber, your email list is such a valuable asset. And people will sign up for your email list with the right call to action in a YouTube video way more readily than they will from a platform like Instagram.