The Ultimate Guide To Using YouTube To Grow Your Business in 2020

You probably clicked on this video because you know you should be using YouTube to grow your business. But there are probably a couple things that are holding you back or stopping you from getting started. Things like finding the right video ideas, figuring out how to get started, figuring out how to be consistent once you get started, minimizing the overwhelm of getting started on YouTube and starting an entirely new platform. Or maybe it's even trying to figure out the tech involved with video like the camera and the mic and the editing. Well, you are absolutely in luck today because like this title Promise, this is your ultimate guide to using YouTube to grow your business. Make sure you click that like button if you are ready to dig in. Hey guys, welcome back. My name is Trena. If you are new here and this channel is a place for entrepreneurs, business owners and content creators who want to grow their business organically through online video. I've asked you guys so many times what tends to really hold you back when it comes to creating YouTube content. Generally you want to get started and you know YouTube can be a big role in growing your business, but there are those few common problems we talked about earlier that tend to stop you. So the first thing I want to talk about is coming up with video or content ideas for here on YouTube. Here's the deal. I've been on YouTube for over four years now and for two straight years I talk predominantly on just YouTube stuff. So trust me, you can definitely find enough content ideas to post weekly or bi weekly content here on YouTube. I've actually done quite a few videos on how you can find content ideas, so I will link them right up here in this card and I'll put put it down in the description box below so you can watch that next if that's definitely been something that's holding you back. But let's run through a couple places you can go to come up with ideas. The best place, especially if you already have a blog or a library of content, is your website and your blog posts. You'll want to go into those analytics in your website and see what are your most popular blog posts. That's what you're going to turn into video content. While yes, you've already done that, the thing is your audience, not every single person that's followed you is reading that blog post. So feel free to recreate that blog post in video form. Trust me, nobody's going to be like, hey, you already wrote that in a blog post. People like to consume content differently, so somebody who maybe have read the blog post won't even want to watch the YouTube video. Or somebody who found the YouTube video may have never even read your blog posts because they just aren't blog readers. So get started there. Look at your most popular blog posts and turn them into videos. Next. Pinterest is huge, especially if your audience is women. I love going to Pinterest to see what people are searching for, what's popping up in my Pinterest search search. So go there, kind of type in your niche, type in some questions that you're getting about your niche and see what's showing up. Honestly, Pinterest can provide you tens of probably hundreds of video ideas. So check out there to come up with those ideas. And then the last place to go to is YouTube search. So if you come here on YouTube and you start typing in the search bar an idea or your niche, you're gonna get words and phrases that pre populate those are actual words and phrases people are searching here on YouTube. People are actively searching this content. So take those ideas and turn them into videos. And here's a little insider tip for you. Even though you maybe have created a video on a topic before, you can do it again. I've probably done the video how to grow a YouTube channel at least five times in the last five years, but I just look at it in a different angle. Or maybe there's more updated content, or maybe there's a new feature on YouTube that helps me give more value to a video called how to grow a YouTube channel. So don't think that once you've done that video, it's done and over and you can never do it again. You can definitely redo it. And just because you published it once, six months ago, a year ago, doesn't mean everybody in your audience saw it. So don't worry, you can redo it. Now let's talk about how to be consistent here, because I know you're thinking video is a lot of work, Trina. While yes, you will tend to see more success if you are consistent here on YouTube. And when I say consistent, I'm only talking about one video a week. But you can even break it down to bi weekly videos if that's what works best for you. I don't want you burning out and stressing out on showing up here on YouTube every single week. If that's not possible, if you can do it twice a month, just make sure it's consistent and you communicate.

Keep that to your audience.

So you tell people you publish videos every other Tuesday. That is consistency. The important thing is to Just get content out here on YouTube so it can start doing work for you. I have a client who most of the times posts every single week. But then there are months where maybe she's launching or maybe she took some time off and we don't publish a video for two to three weeks. And you know what? Those older videos are still working for her, still driving views and subscribers to her channel and leads to her business. Just because she didn't post that week or she missed two weeks of posting doesn't mean her YouTube channel is shut down and failing her older videos, the work we put into the older videos are still generating traffic for her. And she most recently had her biggest launch ever. And she can contribute the success to that launch back to her YouTube videos because she has brand new students that told her they did not even go to her webinar because they had been watching her YouTube videos. And as soon as she announced that her course was open, they bought it right away. They didn't even need to be pitched. They fell in love with her YouTube content and they were sold as soon as that program open. Move on to talking about minimizing all the overwhelm that comes with being a business owner and a content creator. Look, I'm not naive and I know there's a lot more work that goes into creating one a YouTube video than saying posting on Instagram or publishing a blog post. But what I can tell you is once you get a rhythm in creating these videos and templates in place and a system in place, you will be amazed at how much time creating these videos actually saves you time. Yeah, because the thing is, I create this YouTube video and I can repurpose it everywhere. In fact, I did a video last week on how I take this one YouTube video and turn it into over 10 plus pieces of content for LinkedIn, Facebook, Instagram, Pinterest, even. So I will link that up here in the card and down in the description box. But the best way to minimize your overwhelm with YouTube and video is to get a system or workflow in place. Now I have a workflow that I've used in Asana for the past year and it has been game changing. That's how I'm able to crank out these videos. If you notice, this month I am doing a video every single day. So if you want to grab my workflow, like the exact thing, just upload it into Asana. I do have it available for you to purchase. So I will link it down in the description box as well. It's at trina little.com forward/YouTube workflow. But this is the key to minimizing your overwhelm. Let me show you what it looks like in asana.

So this is what my asana looks like behind the scenes. And the reason why this system really works is we have a template card right here. And every time I plan a video, I follow this entire process. That way, if I'm able to jump in here and I'm able to do search engine optimization research, I'm able to decide on a title and stuff. But then I have to take a break or I have to pick my kids up. I can just check these things off when I come back. I know exactly where I left off. So I know, okay, now I need to decide on the thumbnail text, write the script, and I make it super easy. Then it comes down into recording to remind me, okay, I need to make sure I get the B roll. Are there any screen recordings? Let me shoot a Facebook ending. This is how I can always remember a Facebook ending. And so on and so forth. And then if you get to a point where you can outsource to an editor or even for you as well, it's going to break down your editing process again. You can see, okay, I did the first round of edits, but I need to go back and check and give it a break. Or I need to create the thumbnail and upload it. And then we also have an entire checklist for promoting this video and multiplying this video as many places as possible. Again, for me, I have an assistant, which is something that is possible for you as well. You could get an assistant for a couple hundred dollars a month to really help you, you know, outsource a lot of your promoting of your video and getting more content out. So you can see I have Erin here and these are all the different tasks that she does. But this is what makes it so easy for me to know ex when things need to be done. I can also set a due date. So this particular video is, you know, how to start a YouTube channel and it's supposed to go live on Wednesday, July 29th. I can set that due date on this card and then reverse engineer all of these due dates. So all of these will go live on July 29th. That means I will need to have this uploaded and scheduled by July 28th. I will need to have my first rounds of edits. If it's me just editing it myself, I'll need to have that first round of edits maybe on a Friday like July 24th. And that allows me to know exactly how much time I need to get this published. So I need to know exactly when I can shoot that initial video. I know how much time that I'll need and when I need to shoot those videos. And this is something, like I said, that's available. If you want this particular workflow and training on how I use it, just go to trina little.com youtubeworkflow and the link will be in the description box. That's something available that you can grab and Download.

And remember, YouTube becomes your hero content. As my friend Ashlyn Carter of Ashlyn writes like to say, it becomes the content that you create. And then you, you splice it up and put it in all the other places to maximize your visibility. So it's not like you're adding another thing on your to do list. It's not like, oh, and then I need to do a YouTube video. YouTube video is your to do list because that video gets spliced up everywhere. Honestly, this has helped me immensely, especially during the pandemic. I have two kids at home. My husband was now working at home. Our childcare was no longer. And the only way I was able to consistently keep showing up and driving more leads and growing my email list was by focusing on creating four videos a month and then repurposing them everywhere. And it did not take me any time. It took me five hours that one time for one month's worth of content everywhere. You see how this can literally be game changing in your content creation process. All right, now let's move on to that tech piece. Because no matter how much I convince you that YouTube is worth it, if you're getting hung up on the tech, you're not going to do it. You want your video to look professional. You want your channel to look professional. I get it. But with everybody being home recently, with the pandemic, you can see how other people are literally just opening their computers and using their laptop camera and filming in their living room. Even Today show anchors, Good Morning America show anchors, they are filming from their living room. And what's this actually doing is making us feel more connected to them. We feel like we know them better. We get to be in their home with them. And that's why I want you to think about YouTube. You don't need to have a fancy room or a fancy filming studio or even like a background like I have. Get set up at your kitchen table. Get set up at your living room couch. If you have kids, so what if they pop in? So What? In a few videos of mine, I had kids popping in because there's no way to get around it right now when we're all in quarantine, right? What that does is again, allow people to connect with you. You become more authentic and people are just going to really support you much more by seeing the real you. You don't need to worry about being perfect, trust me. Now you're probably also thinking you need some fancy camera or some fancy equipment, but your phone is the best place to get started. This camera and even the selfie camera these days are a perf place to start creating video content. What's going to make or break any video content, whether it is on a fancy camera or your phone, is lighting. And one of the things that you can do that is absolutely free to get the best lighting in the world is just film in front of a window. Seriously, that's as fancy as you need to get. I want you to make creating video content easy because the more complicated you make it, the more likely hood, the likelier chance is you're not going to do it. So I want to minimize as many hurdles and pain points you have and make it as simple as possible. Use this phone film in front of a window. Really? And your background, I know we talked a little bit about this, but seriously, you don't need to worry about everything around you. You only need to worry about what's in this little rectangle area. Because you don't see my lunch on the floor. You don't see the papers we have scattered over there to be shredded later. So just remember, don't stress out about your entire room. Just think about this little rectangle. This is what people are going to see and it doesn't have to be perfect. Moving now into editing. So if you've never edited before, I know this can be a huge stopping point for you. And even if you have edited, you're probably frustrated at how long it takes you to edit. Am I right? Here's the deal. Yes, editing will take you some time until you get the hang of it. But once you get better at filming your videos, planning your videos, and minimizing your raw footage, and then you get better at those quick little shortcut buttons in your editing software, then you're going to get quicker. With editing, I suggest getting started with something free. So if you have a Mac or any kind of Apple products, Imovie is free for you to get started and is a great place. What I use for a good three years in my business, when I got started in fact, I have a video that I will link to in the cards right up here that shows you how I use imovie to edit. But here's my biggest secret to saving time.

Editing.

Create templates. What do I mean by templates? You can create text templates, title screen templates inside of Canva. So one of my clients does this as well. And once you set them up in Canva, it's going to be so much easier for you to do it again and again and again and really personalize your editing and make it represent your.

Brand as professional as possible.

So don't overthink it. Spend some time creating these templates in Canva and then every time you have a video, all you have to do is edit what the text says or you know what the call to action is going to be. If I've convinced you that YouTube is possibly doable, I have a 15 page roadmap that's going to show you everything you can do right now on your YouTube channel, if you're starting from scratch to make sure it's set up for success, to drive more views to your videos and more leads to your business. In fact, there are tutorials in there to show you how to create a channel banner and how to write your about section. So if you want to get that, I'll link to it on your screen right now. It'll be down in the description box as well for you to grab. Once you've grabbed that roadmap, I challenge you to watch this video on your screen right now. That's going to walk you through how to never run out of content ideas again. So if coming up with ideas have been stopping you, watch the video on your screen right now and I'll see you over there.