This $10,000 A Month Digital Product Funnel Set Up Works Wonders!

I'm going to walk you through the entire process that I went through to not only plan but to create and then sell my most recent digital product, going video. This digital product made me $8,000 in just over a few weeks. And I want you to see the entire process so you can follow it and do it as well if you are brand new to my channel. My name is Trina Little. Nice to meet you. And I focus on helping solo entrepreneurs get to consistent 10k months and beyond. I help them build a business model and a business plan that allows them to know what to focus on to get to that 10k a month quicker. Digital products are one of the best ways to start getting to that consistent 10k months. So let's go through my process of coming up with one and then getting it live to the public. So the very first thing you need to do is ideas. Now I did a video a few weeks ago giving you 15 ideas that you can literally swipe for me right now. Otherwise for me, I like to get the ideas flowing. I may turn on some music, dance around here in my office, make sure my calendar is kind of free for that time. So I'm not stressing about what I need to work on and just think about some fun ideas. Now I may also have ideas while driving the kids to gymnastics, while in the shower, right before I go to bed. So I also keep a list of ideas that pop in my head as well. The key here is to just get a lot of ideas because not every idea is going to be an out of the park great idea. So the more we can work with, the better we can pick the best one that's going to make you the most amount of money. Money. Once you have a list of ideas, then you need to start doing a little bit of market research. So this is step two and you need to be doing two different types of market research. First, you need to do the kind of market research to figure out what's out there similar to what you want to offer. And second, you need to do market research on what your audience really needs right now. So when I go do my market research to figure out what my audience really needs right now I'm going to YouTube and I'm looking up the free YouTube videos around this topic and I'm looking, looking at the conversation that is happening in the comments. What are people unsure of? What are people needing follow up questions on? What are people asking and saying? This is a literal gold mine to help you create the best digital product that's going to help you make the most amount of money. Because if you don't currently have an audience or a large audience that you can ask, you can dive into other people's audiences and their conversations to figure out what their 1 problem is. Again, this entire digital product series I've been doing here on my channel has all boiled down to solving one problem for one person. So this marketing research is really going to help that out. You also want to peruse the Internet and see what other offers are out there. Are people doing digital products around your idea? What are they offering? What is their price point? Are there courses? Are there coaching programs? What is currently on the market and what is the price point points? Also, if there happens to be a book on the digital product idea that you have, you can read the comments of that book as well. So again, doing your market research, really diving into what your audience needs is going to be key. Before we move into step three. Now you have a couple ideas. Maybe you're zeroing in on one or two ideas. You've done your market research on both sides, right? Figuring out what offers are currently out there and what are the words, phrases, problems that your audience is currently having and talking, talking about. Now, we want to outline what is going to be included in your digital product. So we're not getting nitty gritty here. I literally just started writing a list of things based on my market research that I thought going video should include. Again, keeping in mind you're solving one problem for one person. I knew going into going Video that I wasn't going to be solving the problem of coming up with a YouTube strategy. That's a much larger problem with a lot more moving pieces. I knew with going video I wanted to solve the problem of getting solo entrepreneurs just started on video, just getting their feet wet. They cannot build a YouTube strategy without being on video. And the more videos that you do have on your YouTube video or on Instagram reels, the more comfortable you're going to get. But the more videos you have on YouTube, the more data you're going to get to build your YouTube strategy. I really encourage having some data to build a YouTube strategy instead of like just coming out of the gate with a YouTube strategy because data is really going to help you ensure you're building a solid strategy. So that was the problem Going video was solving. It was just getting solo business owners on video. So what are the problems that they're having? They're super busy, right? Maybe you can relate. You have so many things to do, you're not sure. How you're going to add one more thing to your to do list. So they needed a workflow to be able to start incorporating video into their daily life, into their weekly plan. They also usually overthink what they're going to say on video or not sure what they should say on video. So to get started on video, not only do you need to have the time to do it, but you need to know what to say. That's why the script came into play as well. And then the other problem that I get asked about all the time is equipment. And again, this is something a lot of solo business owners overthink. They think they need this super fancy equipment set up when I keep things super simple. So I decided I also wanted to include in my digital product one problem for one person. Brain dumping all the things I thought should go into going video. Step four is now thinking about adding bonuses to the core offer. Right. I have like a three module, kind of like a mini course digital product. But I need to add some bonuses to basically sweeten the pot. Now if you watch my video from last week, I talk about the importance of winning the price war when people come to your sales page of your digital product. Meaning if they're going through and reading everything that's included, they need to think this costs more than what you are charging them. So my going video offer is $37. I needed to make sure I could throw some bonuses in to this offer that was going to sweeten the pot and make the value of purchasing this much higher than $37. So when they saw it was just $37, it was a no brainer that they literally needed to scoop up this deal right now. But here's picking the right bonuses for your digital product. Your bonuses should not be assumed that they should be included in your core offer. People should think the bonuses that you are giving them are going to help them excel with the problem that you're solving. So when we look at my offer here, one of the bonuses that I Offered was a 12 week YouTube plan. Meaning I'm literally getting you 12 video ideas, 12 hooks, 12 calls to action, samples of titles and thumbnails. Because again, I know my audience is super busy. I know they're not sure what to say. They overthink getting started. And if I can give them the videos to get started, that's going to solve a problem for them, right? That's going to get them going video faster because the video ideas are right in their hand. The other thing that I can solve for them is getting started on video even faster with reels. Because my YouTube videos here tend to be 15 to 20 minutes where reels are less than 90 seconds. And my whole purpose in getting people to buy going video is for them to create video content. We're going to talk about why that was so important here coming up. Why I needed to get people to actually go video. And so I needed to give them as many solutions to go video. So I give him my going video digital product, my reels workflow and my reels asana board. Because reels are a lot easier to get started with than YouTube as well. But it's still video. In addition to giving people my workflow for reels which are 90 second videos, I also gave 15 real ideas with examples, samples, ideas, right? So again, it made it super simple for people who buy going video to actually go video. That's the whole purpose. I need people when they buy going video to go video for the next step that I need them to do. And then the final bonus I decided to add to this is how to turn turn viewers into customers, clients, sales. Again, one problem, one person. The problem that my person who are solo entrepreneurs is having is getting traffic to their offers, getting more people to know that they exist. So if I can show them in a quick little workshop, that's a bonus all the different ways they can get more people to their offer using video super win and is going to convince them even more that they need to get started on video. And I've got all of the resources, resources to help them do that inside of going video. Alright, so we have our idea mapped out and again, yours doesn't have to be this intense because I'm telling you I had a bigger picture for this digital product, which I keep teasing here, but I am going to tell you because it fits in, I'm waiting for it to fit in in the right spot to tell you why this was a bigger project to undertake. But it really allows you to turn in a small digital product offering into something bigger on the back end of your business in your funnel. But let's talk about step number before you start creating any of the content. Right? We just have an outline. We haven't even scripted anything. Before you do that, you now have an idea of your core offer and your bonuses. Now I encourage you to draft that sales page for your digital product because here's what happens when you start drafting your sales page. You start getting into the zone usually and you think about ways to make your offer sound better. That way as your Sales page develops, you can tweak and change things in your offer in your digital product based on what the sales page says so that you can ensure that your offer really gives them what you promise in the sales page. I highly encourage you if you're trying to come up with an offer, a digital product to check out funnel gorgeous offer cure. This will really help you build a solid foundation and know exactly what you need to be including not only in your offer, but in your sales page as well. Here's an example of the draft that I wrote for my first round of Going Video. And you can see that there are very important parts sections of a sales page that you need to be including to get people to want to buy your offer. There's a reason that there are these parts into a sales page is because it's proven to cause people to convert. These are all the things that people need need to feel reassured that they are okay or that they should purchase your product. When you get to the features and benefit part of your sales page, this is what's really going to help you flesh out your digital product and make your outline that you already did even better. Because if you can highlight the features and the benefits on this sales page, you can ensure all of those features and benefits are then actually included in your digital product. Instead of making your digital product and then trying to fit it into features and benefits and then make it sound sexy. Now onto step six and that is scripting your digital product. Now, previously in the 15 digital product ideas that I've created a few weeks ago, you don't need to do all of this work. Obviously you can do just a template, just a workbook, just a worksheet, right? But if you really want to prove that you're offering a lot of value for a small item like going video, that's $30. That's really going to build your credibility and future proof potential sales. Okay. And that's what I am doing with Going Video. So when I started scripting out the content that I was sharing in Going Video, I knew I ultimately wanted people to either purchase my signature course, Video Strategy Academy, or join me inside of my coaching program, my business coaching program for solo entrepreneurs who aren't making 10k months yet, I wanted to get them interested in applying to 10k on replay. Because what happens here is if you get to the point where you're spending ad dollars to get people to buy your low ticket offer your digital product, it's really hard to make a profit on these smaller tickets these days. But if you have a strategy behind the scenes to get this $37 purchaser up to a 997-course or a $7,000 coaching program, that's where you really benefit and dumping a lot of awesome, epic, valuable information into a $37 product and then make the money back on the back end. So as I'm scripting Going Video, I'm dropping breadcrumbs about, you know, the bigger picture of a video strategy. Like it's not just posting a video on YouTube. There's a bigger strategy behind that and there's a way to make the algorithm happy and there's a way to audit and analyze your videos. And I talk more about that in video strategy academ and then in the Views to Sales workshop. I talk about, you know, the sales are going to be more beneficial when you have a business model in place and you have the systems in place. And I talk more about that in 10 count replay. So I'm using Going Video and the script that I created for Going Video to really advertise my higher ticket or my next level offers. So by the time people are done with Going Video, they're interested. They trust me now because I gave them a lot of great, valuable information and resources in Going Video and now not only do they trust me, like I said, but they're interested in what? What else does she have? What else can I get from her? Because she's already helped me here for just $37. So here's the outline that I scripted out for Going Video and then I basically just shoot it pretty much like I'm doing right now for a YouTube video. I will have my script over to the side, I will look at it, I will deliver my content, pause, look back over and just edit it a little bit easier than a YouTube video. I don't need to add all the jazz and the B roll and the extra steps here like a YouTube video. But that's all I really do to create the actual digital product content. So now that you know why Going Video for me was a little bit more lengthier process because I had a longer term strategy in place here. I wanted to be able to turn a $37 purchase into a potentially 997 purchase or $10,000 investment into my coaching program. And inside a 10K replay, I really talk about the business model that you need to have and the different layers of offers that you need to have to really get to consistent 10k months. Because it's really hard to just do it with a small ticket offer like $37 $17. It's also really hard to do it with a high ticket like high touch offer where you're spending a lot of time on it because we only have so many hours in a day. And it's also hard to convince people to jump right into a dollar course with you as well. And so the reason why I created Going Video is because I know the importance of having all these different ways for people to enter, working with you at different price points and how you can really utilize this digital product. A smaller offer to prove yourself and get people spending more money with you to get you to 10k months faster. Now I do dive more into this inside of 10k replay which I've mentioned. And if you're interested in learning more about this and helping me develop your digital product, go over and apply@treanalittle. Because that is 100% what we focus on inside a 10 count replay. The next step, moving right along to step seven is delivery. So we have the idea, we have the content, we have the sales page, right? Well, we've written the sales page, we've not designed it yet. How are we going to get this digital product into people's actual hands? In my last video I shared with you how you could easily automate sharing a swipe copy on Google Docs or a PDF in an email. But since since Going Video was more of a mini course, I needed a place to host the videos and the extra content that I had. I use FGF FG funnels and created a complete members area which sounds a little bit harder than it actually is. Let me actually show you what this looks like inside. So when people get Going Video, they get a really high quality site or membership area to consume the content. I talk about this a lot. I'm incredibly tech illiterate and I hate all things tech and it's not that difficult to set up a membership in fgf. And that's coming from me, the person that hates tech. I love that. Then I can easily upload my videos inside of here. I can add the PDFs, I can add reference links, all within the membership site. So it's all really housed nicely together. It just really elevates the experience that even my $37 customers are experiencing. Because again, the goal of this $37 offer is to get them wanting more and wanting to learn more from me. Now Step eight is probably for me the hardest part of this entire process and it's creating a sales page. I mentioned earlier, I write my sales page in a Google Doc first and then I set it all up inside FGF again. FGF has all these amazing templates that you can use to make your sales page look like it was designed by a designer, even if you aren't a designer. And since they also create, offer, cure and understand the different elements in the different sections of a sales page they're already incorporated for in their templates. So it really creates this elevated sales page experience. Super easy. I wanted to just show you behind the scenes of fgf because a sales page is so important to selling a digital product and seeing how easy FGF can be. You can see these are all different areas, all different elements basically that are all right here that you can add drag and drop. I also wanted to show you some of the simple templates that they have as well. All of these templates are available. So when you go in here and let's just say we're going to click on the rustic funnel slo, which is a small digital product, the sales page is already created for you. When you come in here to edit it, we're going to go ahead and click on this. You can start customizing it to your brand, to your colors, but the structure is already built for you and they literally tell you what to add here. So compelling headline. What is their pain? What are they suffering with? With obstacles. Rise up. This is what makes FGF funnels and like their templates pretty epic because they're going to walk you through what exactly you need to add and the pages are already created for you. So I did just want to show you an example. There are multiple templates in this inside of FGF when it comes to building these types of sales pages or these types of digital product sales pages. Now I actually have a 14 day free trial for FGF if you want to just take a look at it, jump in, see what's going on in there. You can go to trina little.com forward/14days. I will tell you there is a strong learning curve for fgf, but they have a lot of great resources. They have FGF University to teach you all the things inside. They do multiple office hours every single week as well to answer your questions. But I just really enjoy the all in one tool that FGF really is. So check it out for your own. Just go to trina little.com forward/14days and see what you think. There is one more important step here in the sales page process and again I mentioned this a little bit earlier, but you have got to win the price war. So I Encourage you to design your beautiful sales page with the beautiful templates that you have inside of FTF if you're using them. And send that sales page to a friend without the price on it. Ask them what do they think this will cost, what do they think the price is? And if they say more than what you're going to charge for it, you've won the price for if they say the exact same amount. We need a little, do a little judging up to increase the perceived value on the sales page. All right, step nine and let's make the money here. And this is how you're going to actually collect dollars from people. Again, Back in FGF they really make setting out a checkout system super easy. Now they don't actually collect the money for you. You will need to hook up or link whatever other. The technical term is to Stripe or PayPal to get the actual money. But you can link that through FGF and create beautiful customized checkout pages. They look, you know, super high quality which makes people more willing to actually buy. They don't think it's so much of a scam if it's kind of a plain run of the mill checkout page. When you can really customize it, it looks more legit. Now I at the moment like to do a two step check where people enter their name and their email address because I can collect that email address when they hit go to step two and if they don't check out then I am able to touch base with them again with an abandoned cart email which I talked about in another video recently. And this has saved me so many sales to reach out to people when they've abandoned cart. The other thing that I do and I talked more about this in the mistakes people make with their digital products is I add a bump here here to increase my cart value. We're at about a 25% of people who buy going video actually add the bump. So that's adding an extra $17 to the cart every time. Every 25% of the time somebody checks out. And then I also add an oto, a one time offer that really makes sense to going video and the bump but isn't perceived that this should be included in the going video offer. Again, I talk more about that in that mistakes video. I know it sounds super technical but again FtF has all the templates set up and make this super easy. Step 10 is a thank you page and I do encourage that you have a thank you page so that people know that they actually paid for what they got. And you want to let them know what they should do next, where they can find that digital product that they bought. A lot of the times when you're setting up automations, your email could be sent, sent in spam or in the promotions tab. And so you want to just write a little note that says your digital product is being sent to your inbox. In my case, I say your username and login is being sent to your email. Make sure you check your spam folder and your promotions folder because my email might have slid in there. So double check those areas as well. You just really want to negate any potential customer service questions that may pop up to save you some time. Because step number 11 is then email confirmation and delivery of the product. Let me show you how I do that inside of ftf. So you can see these are all automations that we have. So when somebody initially signs up, this is all automated and we have a lot of different ways that we tag them. And they get this welcome email. And this welcome email, we tell them, you know, thank you. In a few short minutes you're going to get your username and password. Make sure you check these folders. If you got questions, email us here. And then they're granted access to it. When they do come in, if it's a brand new person to my membership website, they're going to get this email automatically generated to them and it breaks down their username and their password so they know exactly how to log in. And then I give them the link immediately to log in, like within three minutes of them making a payment for going video. The other thing that we do as well is we have a, we go here. It's called a nurture sequence. But this is how we get people to keep going through the program. And you can see certain people who are actually in this automation right now. 3, 2, 1 on people and each email goes out. So what happens is when a tag is added that they are a new student, we wait 10 minutes and then we send them this email which says the backstory you need to hear. And I give them a little bit of information on how I got started on YouTube, why going video, usually a problem that they're having and reminding them everything that they're getting inside of going video. So they take the action to do the course. All right? Then we wait a day and we send them another email that's giving them next steps. What should they do next? How can they get that quickest win again, this is all in here. I'm addressing pain points they're having and how Going Video solves that. Again, we wait another day and we have a third email. So you can see we have a series of eight emails over a 14 day period that is again getting them to take action. We're also introducing that next level to video strategy academy to 10 camera play again to turn a $37 purchase into a video strategy academy nine nine seven purchase or a 10k on replay 7,000 doll purchase. Now I do have a bonus step for you here and it's to add an on boarding sequence. What is that? You want to automate multiple emails that are going to them the first couple of weeks that they purchase your digital product to actually use it. You want to give them hints, you want to give them tips, advice, tutorials on how to use that digital product because again, you want to show them how valuable you are, how much you help them solve that one problem. And if you send them a couple emails, emails following up after they purchase to ensure they're using it, you're going to continue to stay top of mind for them. And for me for this strategy, I wanted to continue to stay top of mind because I wanted them to take that next step with me, whether that was buying Video Strategy Academy or applying to join my coaching program 10 count replay. So here is the onboarding sequence that I created for Going Video. It goes out over 14 days and encourages them to watch a training that I have that goes into more detail about 10k on replay. Because again, I want to prove I am worthy of their education dollars, right? And I can help them solve a bigger problem that they're probably having, which is getting consistent 10k months or consistent revenue in their business every single month. If you need some digital product ideas, make sure you watch the video that's on your screen right now. I give you 15 different ideas and if you're starting to feel like you already have too much on your plate to even do any of this, make sure you are subscribed because the next video I'm kicking off a brand new series about how you can simplify your business and still get to 10k in sales each month. Let me know what questions you still have below.