Time to grow your YouTube channel AND business with this framework!

Our business to do list. Sometimes we've got to figure out where should we be spending our time to make the biggest change in our business. Because we all only have 24 hours in a day, right? Some of those days, some of those hours we want to sleep. Some of those hours we want to eat. Some of those hours we want to spend time with our family. Am I right? So I want to talk about today, if YouTube makes the logical next sense for your business and marketing strategy and why Video Strategy Academy, my program that I'm currently enrolling new students for new clients for right now, we're wrapping up very soon, could be really what you need to move the needle in your business. So if you are watching right now and you have so much to do on your to do list right now, go ahead and type me in the chat so that I know you get me. If you're like Trina to think about something else on my to do list, right? So go ahead and type me in the chat if that's you right now. You feel like you've already got so much to do. Why, oh why, Trina, What? I want to do YouTube. So I. Alright, so I am doing the Restream here on multiple platforms. Let me just pull up Facebook real quick. So it's not showing me the person's name on Facebook. So I want to make sure that I see y'. All. Carrie says me, she says that is me. I also see here on YouTube, Jason and anybody on Instagram who feels like they're already doing so much on their business, they're not sure if YouTube really has time and space right now for them. The other question I also wanted to ask you because I've been talking to people all last week and this week as well about YouTube and about video Strategy Academy and is it right for them? The other question that I keep getting as well is I'm so burnt out with content creation. Trina, why add YouTube? There are so many things about YouTube, like I just don't have the time right now to do YouTube. Let me know by saying me if you are burnt out over content creation because I'm going to tell you right here, right now, you are not alone. I was supposed to be creating reels for like the past four days and I'm not sure if Erica's on here right now, but she's not gonna be happy with me because I just got burnt out over reels. I would post those stupid things and within, I don't know, four hours, they literally saw no more traffic and I'm like, why am I wasting my time here? Why am I wasting the time to edit these suckers? Because let me tell you, reels are a pain in the butt to edit. Same with tick tocks. Not only then uploading it and then the captions. And we won't get into my feelings about reels and tick tocks, but this is what burns us out. It is because we are constantly creating content that explodes buyers. We are chasing that, we are chasing our tail and we're having to create more and more content to stay in the front mind of people, to continue to get visibility, to continue to get people aware of our offers, to continue to get people aware of who we are. And if we aren't creating a sustainable content plan, you're going to continue chasing that circle. You're going to continue chasing your tail. And that is why I think since I've heard many of you here today already, I don't know what I just clicked here, sorry. I want Facebook and Instagram as well. I've heard so many of you tell me you have so much on your to do list. I heard so many of you tell me you are burnt out on the content creation. I'm telling you YouTube is your answer. Now, before you start to get worried about YouTube, I have a lot of questions that I've answered this week about YouTube and I want to share with you some answers that I've been giving to people when it comes to YouTube. Because there are people out there that I've talked to, they are updating their website, they think they need to update their website to make more sales, to get more clients, they think they need to create a lead magnet to create more sales, to get more people. They think they need to create a new offer, they think they need to create an email list, they think they need to blog more. But listen, if you don't have an audience before you even build a funnel, before you even build an offer, before you even build a website, before you even build a lead magnet, who is going to grab that lead magnet? Who is going to get in your funnel? Who is going to sign up for your email list if you don't even have an audience? And I'm telling you, after the past six weeks of preparing for the challenge last week and opening Video Strategy Academy this week, our best leads, the people that are signing up to work with me right now, who are paying in full. And I want, I want you to hear me loud and clear here. People are paying in full, the majority. This has never happened before. The majority of people joining me, the clients of Video Strategy Academy joining me right now, today, in the last couple of days are paying in full, paying the full $997 to work with me. They have found me on YouTube. They have followed me on YouTube. They watch my YouTube videos. That right there is, is the power of YouTube. If you want to change your business, if you want to pivot your business, if you want to do something in your business that's going to make you more money, get you more clients, get you more Leads, it is YouTube. And I'm going to come out with a full case study over this launch. But I'm telling you right now, the people who are grabbing their credit cards, paying me in full, thousand dollars in full are people coming from YouTube. I paid Facebook ads. I think we had over 2,000 leads from Facebook ads. And I'm telling you right now, the majority of people paying me right now is YouTube. This is what you need in your business. This is the tactic that is working right now. And why does it save you time? Because this content lives four weeks, four months, even years. This is the power that YouTube has. And this is why if your business hasn't been working or if your business hasn't been going to that next level that you wanted to, you have got to have a solid YouTube strategy in place to do that. You've got to. Because this is the way the marketing is changing. And I'm going to tell you, I see it right now actively, the way our launch is happening this time away is totally different than previous launches before. Totally. And the only thing that's saving us right now in our launch is YouTube people finding me on YouTube. In fact, over the weekend, somebody comment on my YouTube video. I responded to that person. We had a small little chat within the YouTube comments. Guess who paid in full for Video Strategy Academy by the end of the weekend? She didn't go through my challenge. She didn't know me before she found that video. But I had that conversation with her in the YouTube chat and she watched multiple videos of me and she was ready to go. She whipped out the credit card, paid $1,000 in full after finding a YouTube video this weekend and then buying from me and becoming a VSA client, I'm telling you guys, this is the power of YouTube. This is why you have to make the time. So let me ask a couple of your. Let me answer a couple of questions I'm getting. If you've got questions about Video Strategy Academy, about YouTube, put them in the chat right now. Because I want to answer all your questions. We are wrapping up enrollment of Video Strategy Academy clients very soon, so I want to make sure all your questions get answered here. Last thing I wanted to tell you, if you joined me in the challenge last week, kickstart your YouTube Spark challenge and you didn't upgrade to VIP, your access to the Facebook group and the portal and all the content expires on Friday. If you join me today inside of Video Strategy Academy, I'll give you full access, lifetime access to your challenge content if you join me in Video Strategy Academy today. So if you guys are any Video Strategy Academy, you're going to go to trina little.com forward/vsa. So if you want full access, lifetime access to all the challenge content From Kickstart your YouTube Spark last week, enroll now and I'll make sure you get lifetime access to the challenge content. Otherwise, it does disappear on Friday, that is the end of access to the kickstart your YouTube Spark content. So whether you joined us, whether you didn't, if you enroll in Video Strategy Academy today, you're going to get access to the challenge. So let me jump into one of these first questions that I got. So how long does it take? How long does one video take for you? Okay, we're all low on time. What can we do? I'm going to tell you. The amount of time I spent on reels was pretty much the amount of time. The amount of time I spent for a week's worth of reels was pretty comparable to what I spend for one YouTube video a week. And that's all I do. I do one YouTube video a week and that is still moving my business forward and getting me leads. So it takes me about 30 to 40 minutes to prepare for that video. So the way I go through Video Strategy Academy, I teach you how to create a video game plan. And this is very important for one, making sure you're picking the right topics that your audience is looking for. And, and two, you're creating good content that they're going to watch to the end because that's important not only for your audience, but for the YouTube algorithm. That takes me about 30 to 45 minutes. Then that cuts down on my filming time. It will take me for one video to film max 30 minutes because I have my video game plan already good to go. I follow that. I record it. That then minimizes the amount of raw footage that I have to edit that video. So if it's, if I have like 25 minutes of raw footage, it probably takes Me about an hour to edit that video. So you're looking at about 2ish hours for one video a week. As you get started, this process can speed up. This process can be outsourced as well. You can find a video editor. But more importantly, that two hours of work is a YouTube video that's going to live for months. It becomes your newsletter content. You can pull clips and put it on Instagram, you can, you can pull clips and put it on reels. You can put that video on Facebook. You can put that video on TikTok. You can turn that video into a blog post. You cannot turn a reel into a YouTube video. You cannot turn a reel into a blog post. You cannot turn a reel into long evergreen content. Right? So this is what the power of YouTube is. While it may take me two hours to do, this is content that I have set set up to work for me for months to come. Okay? So again, feel free to leave any questions that you have. I'll be answering all your questions here in just a moment. I wanted to get through the most common ones that I'm getting. How much time is required to produce a weekly video? And that's all I suggest you doing on YouTube to see results. If you're following the process I teach inside of Video Strategy Academy, I really teach you how to maximize one video a week. Because guess what, we upload over 50 to 55 videos every single month in our YouTube production agency and we see real time what is working on YouTube. And in return, we teach you this inside of Video Strategy Academy because we are actively testing things. We are actively getting data on what is working on YouTube at this moment. Not what worked on YouTube last year. No, we're telling you what's working on YouTube right now. Now, because we're publishing 50 to 55 videos every single month in YouTube. So it takes me, like I said, about two to three hours to produce one YouTube video. I do now outsource my video editing. I've got recommendations. I've got a full training in video strategy academy that teaches you how to outsource video editing. I've got recommendations for video editors that understand YouTube editing inside of VSA as well. So if you outsource video editing, you only need to plan your video and film your video. And that could be like an hour and a half for one video and then you can outsource the video editing so that, just think about it. How much time are you creating reels? I'm going to tell you right now, if you want to see Results on reels. Unfortunately, you've got to post daily. The truth, you got to post daily. One reel would take me at least three, 15 minutes, at least. And if you're doing five of those 15 times five, that time starts to add up. Right? So why not put your time into the content that's going to live longer. For me, just how I would run. Roll the next question I want to answer. And remember, if you want to join us, we are wrapping up enrollment today for Video Strategy Academy clients. And if you enroll today, I'll give you lifetime access to all of the recordings from the challenge last week. And you'll get my YouTube workflow production board and the workflow workshop we hosted yesterday for just vip. So if you want my workflow, you want the workshop from yesterday and you want all of the recordings from the Q and A calls, the strategy builds, and all the training videos. If you enroll today, you're going to get complete access to everything inside of kickstart your YouTube spark for life lifetime access. So does it hinder your channel and the YouTube algorithm if you aren't posting on a consistent schedule? It's not that it hinders the algorithm. You just want to start teaching your audience a routine that you publish new videos every Single Wednesday at 8am so they're like, okay, today's the day I grab my coffee and I sit down and I listen to Trina's video. Right? It's just like any other type of television show out there, right? Game of Thrones was on every Sunday night at 10. And I think that's what the dragon one is. Or yeah, Friends. Friends was on every Single Thursday at 8 o'. Clock. Must see TV. Why? It's not like that. That was the perfect time for them. But they trained the audience for how many years Must See TV is Thursday at 8pm okay? Because they train the audience. That's what the consistency is about. Okay. It's not about the algorithm. It's about training your audience to show up and see you every single week. So doesn't mean you need to post every single week. I do suggest if you want to see quicker results, do every single week, but be consistent with your schedule every other week, every first Monday of the month, every first and second Monday of the month, whatever you want your consistency to be so your audience can learn that schedule. That's what's important with the algorithm on YouTube. This question I got a lot too. Will I find help by going through Video Strategy Academy to plan strategize videos that are upcoming? Yes. So we're going to teach you how to. How we like to build our strategies are six videos at a time. I like to batch, a lot of my clients like to batch. And I like to look at a complete strategy, six videos at a time. And we teach you inside a video Strategy Academy why 6 is called the firework cluster and how this all works. But I like to plan six videos at a time. And I teach you inside of Video Strategy Academy how to pick those videos, how they all fit together, and how to maximize all of these videos to not Only please the YouTube algorithm, but to please your business. Get you more clients, get you more email signups, get you more people, get more people getting your lead magnet, whatever it is you're trying to do in your business, you don't even necessarily need a website, right? YouTube can do this for you while you're building a website. You don't need a sales page. YouTube can do this for you as you're building your sales page. All right, so I literally teach you everything you need to do to create a full strategy on YouTube for videos that are going to live for months to come so you're not chasing your tail with content that's going to burn you out. I did this. And in June and July, guess what? I didn't post any content. None. I went on vacation. I had kids at home from school. Guess what? Our income from YouTube traffic stay stayed the same. We continued making money throughout the summer because of the YouTube strategy that I created in the pat in the months leading up to the summer. And my YouTube channel continued to see consistent views even though I wasn't posting new content. Because of the strategy that I teach you inside of Video Strategy Academy. This gets you off of social media. This gets you time back in your day. This gets you out of that content creation burnout cycle. All right, so that's what I want to talk about. The next one is will we receive feedback on our videos? 100%. So we are starting on Monday. We are doing a six week sprint. So there are six main modules inside of Video Strategy Academy. We are going through them live with you every single week for the next six weeks. So on Monday, you're gonna get your checklist of things to get done that week. And then on Thursday we have our check in call. This is where you bring questions, this is where you bring concerns, hurts, hurdles, anything that you need help with. Every single Thursday for the next six weeks with me, you get a group coaching call after that six weeks, guess what? We don't end There every other week, we have coaching calls for the lifetime of the program. So you get lifetime access. I'm going to tell you, this is the biggest thing that everybody in Video Strategy Academy loves because they bought programs before and they've been ghosted. They've been disappointed. And I. That's happened to me as well. So I created my program completely different to make sure nobody ever felt ghosted. It's probably not the best business model to do it. Lifetime access. But guess what? Lifetime access to the course content in the updates. Lifetime access to every other week, coaching calls every other week. This is where you can submit your questions about your channel, questions about your video, questions about your analytics, questions about your strategy. This is your place. This is your assistance. This is your accountability. This is your help to get a successful YouTube channel growing for your business. You get me to help you do it, me and my team. Next question I get is, will goal setting happen during these sprints? Absolutely. Guess what? Aaron leads up these sprints and she creates a spreadsheet for every single person who's committed to the sprint. And she will check in on you and she will push you and she will make sure whatever goal that you set in the beginning, she's tracked it and she's making sure you're getting there. If you want somebody to help you, if you want somebody to hold you accountable, if you want somebody just there to help you do this and not get stuck when you have questions, this is what these sprints are for. So that you can literally have a YouTube channel started and growing for you by Halloween. By this Halloween, you could have a YouTube channel sending you new clients, sending you new sales by joining Video Strategy Academy because we kick off this sprint on Monday. Okay, the last question that I had before, I want to answer your questions again. If you have any questions, let me know. And if you want to join us and get all of this, all the bonuses we have right now and join our Sprint on Monday. Trina little.com forward/vsa is how you're going to do it, but it is only. We are only accepting clients for a few more hours. Okay. Does editing take up so much time? It can take up time if you pay in full. For Video Strategy Academy, I'm gifting you for free my editing program, my course to teach you how to edit faster. You can also outsource, which I show you how to outsource. But the other bonus that you're getting inside of Video Strategy Academy for everybody that enrolls, you're getting some editing templates from me. So this is going to make your editing faster because I've got an animated subscribe button for you. I've got title graphics for you. I've got name call out graphics for you that you can use tomorrow in your videos. If you join us inside of Video Strategy Academy, I've also got channel banner templates, three, three or five of those. I've got seven thumbnail templates for you. I've got everything that you need to get a quick start on YouTube, like less than 30 days up and running on YouTube. I've got it all ready for you inside of Video Strategy Academy. So let me pop over and check in on some questions over here. What are some questions that you guys have about Video Strategy Academy? Yeah, so Hope says she's been in Video Strategy Academy for two years. She still goes in periodically to go back and review models and modules and trainings to get new ideas and inspirations. She also joins the coaching calls again to hear what's going on, to hear what's new, hear what's working on YouTube. And she's been inside for two years. So I wanted this to be your opportunity to ask me any questions. If you were in the Kickstart your YouTube Spark challenge and you didn't upgrade to VIP, all your content inside a Kickstart your YouTube Spark challenge will disappear on Friday. But if you want to keep access to it and you want to get the replays to the coaching calls and the strategy calls and my YouTube workflow, if you join Video Strategy Academy today, you, you're going to get all of that for free. Kristen says if you are even thinking if VSA is for you, the answer is yes. Thank you. We have so many great clients inside of Video Strategy Academy and they're just a testament to the great group of people we've been able to get to join Video Strategy Academy to see results. We have a private Facebook group as well for you to get immediate answers to your questions, to get some support to, to find other people who are doing this as well. Also, it's been a great place for people to find editors and to like find help with each other in certain things like copywriters. And it's been a really neat, fun group for us all to connect. So I just wanted kind of last call here, all your questions about Video Strategy Academy answered. If you want to join us, remember, you're going to get that added bonus of extra everything, all the replays for everything inside of kickstart your YouTube spark. If you enroll by the end of the day today and we are wrapping up accepting this client. So at the very least, just go over to Trina Little.com forward/join or Trina Little.com forward/vsa to check it out. If you're like, I got a question, but I don't want to answer it here. There's a little video of me down in the corner, like waving. I've been answering people's questions all day over there, so. So you can click on it, send me a question and I personally will answer it for you. We got a couple more comments coming in. Kristen says it's Trina who coaches you. The amount of support and care she has for her people is worth every single dollar. And Khan says, Khan just joined last week and he said, I'm halfway through part one of VSA and it's already worth the price. I. You can't beat lifetime access already through part one and it's already been worth the price. Part one. He still got five more parts and the bonuses, you still got five more parts in the bonuses con. So that's so exciting to hear. Okay, this is kind of my last call for y'. All. Again, questions reach out to me. I think what my clients have said is a testament to what Video Strategy Academy has. I know there's no other YouTube program out there, no other program that teaches YouTube like I, I do, that's actively publishing 50 to 55 videos a month for our agency clients. Who's bringing the data to our VSA clients? Telling you, here's what we saw working. Right now we're playing with shorts and we're collecting the data and we're going to give a complete report on our shorts. Worth it or not? We're giving a complete report on. Do we see a difference in titles? Do we see a difference of thumbnails, long form content like 5 minute videos or less or longer videos, 20 minutes or more? There is no other program out there that has this amount of data at their hands that is constantly updating you. And there's no other program out there that gives you the support that we give you and lifetime access for just one payment. Just one payment, one time. Lifetime access. Nobody else does this out there. I mean, I, I've had bad experiences with businesses and so that's why I decided I'm doing it this way, I'm doing it my way. You're the best, Trina. Keep paving the way for how education spaces should be done. Thank you, Kristen. All right, so I'm gonna wrap up. I'm gonna go grab my lunch. And I will be answering, like I said, questions all day. If you go to trina little.com forward/vsa, there is me down in the corner waving to you. Click on that. Send me a message. It is literally going to be me responding back to. It's not a bot. It's me sitting here till the bus comes for my kids. So I'll be answering questions all day and I hope I get the chance to work with you inside and build your YouTube channel with you. Hope to see you there. Bye.