This is a YouTube video titled "Video Ideas To Engage Your Email List" created in April 2018. The content features Trena Little presenting tips and strategies for creative entrepreneurs on how to use video newsletters to increase engagement with their email lists. She shares four video ideas, explains how to send video newsletters using email platforms, and encourages viewers to create their own videos. The video is instructional and aimed at helping viewers grow their audience through video content.
Do you just wish your email list was a little bit more engaging? You're sending out those weekly newsletters and nobody seems to engage with you. Have you tried sending a video newsletter? In this video, I'm going to share with you four video ideas you can send to your newsletter to finally get someone to respond to your newsletter. Hi, my name is Trina and I started this YouTube channel to help creative entrepreneurs like you get on YouTube to grow. Now, if this is your first time here, make sure you click that subscribe button and hit that little bell notification so you get notified every time I post new videos just for you. Now let's jump right into those four video ideas. You can start sending your email newsletter so you're not sending those newsletters to cricuts anymore. So the first idea I have for you is to just turn your newsletter into a video. So whatever you're going to send to your newsletter, just turn on your camera. Whether it's your webcam, your laptop camera or even your cell phone. Just deliver whatever content you wanted to share in that newsletter through video. This is super engaging because people get to see you. People get to see your mannerisms, they get to hear your voice and they're going to remember you longer because they have a face and a voice all to put together with the name. Plus, it is a proven fact that people are more willing to watch a video newsletter than read a text newsletter. Now make sure you stick around to the end of this video because I am going to show you how you can send these videos in ConvertKit. So stick around. The second video to send your newsletter is a tutorial. You are obviously an expert in something. Am I right? You have some zone of genius that you are sharing with your newsletter. So show your list how how to do something. Make it a quick and easy win that they can do. That really shows how you teach and really shows your knowledge in that specific niche. For example, I might create a tutorial just for my newsletter on how to create epic, amazingly awesome thumbnails. This gives my newsletter a quick win. They are creating videos but maybe they don't know how to make those pretty thumbnails. And I'm building that know like and trust factor. They know I have the knowledge. I've already helped them get through a win. So when the time comes for me to launch a product or open the doors to a new service, they're going to be ready to work me because they know I've already helped them for free with a tutorial. A little bonus about this video. You can actually repurpose it in a email funnel. So if you have a welcome sequence, pop that tutorial into that welcome sequence. So every time someone new comes into your email newsletter, they get that tutorial. The next video idea I have for you to use in your newsletter is a get to know me video or an about me video or a channel trailer video. Right? The reason why this video is so important is because it can be used so many places as your YouTube channel trailer on your About Me page, on your website and in your newsletter. So just get on video and share who you are. Share a couple facts about you. Share what value you bring to people who are following you and who are on your email list. Like I said, this just instantly grows that Know like and trust factor faster than text and even images. Video is the place to build that know like and trust factor super fast. Now if you're wondering how do I send these videos to people, let's jump onto my computer and I'll show you how I Send my weekly YouTube videos to my email list. So most email systems will not let you send actual videos in the email. So. So here's your way around it. Create your newsletter with your super cool subject line. Type something like check out my video newsletter here and then you will want to insert an image, grab an image to showcase your video. I always like to use the thumbnail. Then I will open that inside of the email here. Then what I'll do is I'll just resize it a little bit. And what you can go in here is to edit and go into your YouTube channel where you created an unlisted video. Because this is just going to your email list. This is a coaching call recording that I have. But as long as you have it as unlisted, you can grab the URL, copy that, pop it into the link, you want to position it to the center, go right on ahead and open it in a new tab save. Then all you your people have to do is click this image right here and they will be taken to your video newsletter. Okay, so question of the day for you. Which video are you going to create? I challenge you to create one of these videos this week. If you like learning these YouTube tips and tricks, make sure you click subscribe and you watch the playlist that I have on the screen right now to learn even more about YouTube. Thank you so much for watching and I will see you in the next video. Bye.
