Video Ideas To Make Your Business More Money

If you're ready to start using video in your business, you need to understand one thing about YouTube. Not all videos are created equally when it comes to converting viewers here on YouTube into paying clients and customers. Today, I'm going to walk you through the best video ideas to make you more money in your business. Hi, my name is Trina. I am a YouTube strategist and on this channel I'm committed to helping you do YouTube better. If you are creating YouTube content for your business or you want to start creating YouTube content for your business, you need to understand you have to have a strategy in place. You cannot just post whatever video you think might do well on YouTube and expect it to be a sustainable way to help you grow your business. Doing this strategy, just doing whatever video you want with no clear strategy in place, is basically like throwing spaghetti at the wall. It may stick, but more than likely it's not going to stick. So by being a YouTube strategist for over 100 channels and helping many of those channels reach their goals that they came to me with, I can tell you the one thing that has helped them get to that goal as fast as possible and what's made the biggest change in their business. Having a clear YouTube strategy. So let me walk you through what this strategy should look like for you and the three types of video ideas you should always have in your back pocket for your YouTube channel. When it comes to creating YouTube videos, there are three types of content that you need to have. Discoverable, community and sales videos. We're going to walk through each of these and I'm going to give you some video ideas for each of these as well. The first one is discovery discoverable content. This content is basically a net. So if you think of it as like fishing, you're going to throw a net out into the water and you're going to try to pull in as many fish as possible. Your discoverable videos are meant to be that net. Your discoverable videos are going to go out, try to get as many new people as possible who may have no idea who you are, and bring them into your world or your YouTube channel. You need to remember that these videos are going to be attracting people who may have no idea who who you are. So your videos need to be very tactical and goal driven. What I mean by that is people are going to find you on YouTube when they have a pain point or they need to learn how to do something. So what you want to do is make sure your videos are very value driven. You want to think about your target audience here. All right. That's why it's so important to know who you're speaking to. And you want to think about what is my target audience struggling with and how can I help them? Now the best way to really show these people that you're going to help them outside of your content. Because remember, there are some other steps we need to do before they actually see your video is really creating thumbnails and titles to your videos that are going to entice them to click. Now I did a video on this the other week. I'll link it up above and then description box below for you to learn how to create these thumbnails that really get people to click. But you've got to really pitch that value. Whether it's like five easy steps or three tips or how to these are the videos that are going to tell that potential new viewer or subscriber or customer that you can help them with whatever they're struggling with. Your thumbnail and your title is really going to pitch that resolution or show that outcome they're going to get with your video. If they watch their video, this is what's going to happen. The better you can do this, the higher click through rate you're going to get on your videos, the more likely people are going to watch your content and the more likely they're going to want to eventually go down your funnel and buy from you. Now if you aren't sure whether or not your click through rates are doing well or not, you can actually go into your analytics and find your click through rates for each video. My suggestion is to just track them video to video and make sure you're improving it every single video. This there is no specific number to necessarily hit. I just want you to continually to increase your click through rate because that means more people are seeing your content. So I'm going to run through some discoverable videos that would make really good sense for a wedding planner. Now this wedding planner's target audience is brides. So her videos may be five things you must have in place before you book a wedding planner. How to find a wedding photographer that fits your style. How to start organizing your wedding ideas and get started planning. All right, so you can see how a wedding planner would be helping that new bride really start to move forward in wedding planning. Now let's say that wedding planner is helping wedding planners do better or teaching new wedding planners how to do better. Okay. Her ideas may be five things you must have in place before you book your your first wedding planning client. How to help your brides find the best wedding vendors and the best contracts you need to have in place. As a wedding planner, you can start to see how while you may be a wedding planner, there's two very different target audiences that you are targeting with these discoverable videos. So now that you've cast this net out to get people to your channel, the next type of video you need to be creating is community videos. These community videos aren't necessarily meant to go big. They're meant to connect with the audience that you brought to your channel through your discoverable videos. These community videos are meant to really develop that relationship and break through that know like and trust factor. So that person that's watching you definitely knows whatever you're selling, she's buying. The best types of video ideas for community videos is is mistakes videos. People love it when you can get vulnerable with them. It makes them feel like you've broken down that wall and connected with them on a deeper level. I've done that many a times here before. Mistakes I've made on YouTube, mistakes I've made building my business. And people love those videos. Another video idea for community videos is sharing your story. So just recently here on my channel, I did a video on how I quit my 9 to 5 job. This particular video again wasn't meant to rank in search or show up in suggested. It was meant to share my story with my audience that was already following me to feel like they know me. And I got more engagement on that particular video than any of my other videos because I was vulnerable and people were able to connect with my story and really relate with it. It really took my relationship with my subscribers to that next level to make it feel like we were friends. The third type of video is sales videos. Now you need to understand, especially as a business, if you want to see results from YouTube, you have got to play nice with YouTube. That means you can't be sending people to your website or your sales page or your inquiry page in every single video. These sales videos is how you're going to make your money. Okay? These are the videos that their sole purpose is to send people to where you want them to be. And when I say sales video, it doesn't necessarily mean to go to your shop or to sign up for your services. It could send people to your webinar or send people to your free opt in. But again, this sales video is the only video meant to send people off of YouTube. If you're continually sending people off of YouTube and ending their session time on YouTube YouTube's just not going to recommend your content because YouTube's goal is to keep people watching YouTube content. So. So generally how I would start breaking this out for a client is I would suggest coming up with a playlist idea, what's an overall theme and start creating that Netflix style playlist so that people watch video after video and then in that playlist having around five videos. The first three videos being those discoverable videos, starting to bring people to your world. That fourth video being a community video which where there's people who've already found you and start to know who you are from those first three discoverable videos get to connect with you on a deeper level in that community video. And then you would wrap that playlist up with a sales video. All right, where do you want to send them? You got them by giving them value in your discoverable videos. You got them really feeling like you have a relationship and knowing you, then you want to pitch them where you want to. This is where you are going to see results from from YouTube. Now once you start having all your video ideas compiled and you have your discoverable community and sales videos, I want to make sure you're saying the right things in your videos that get people to take action. So make sure you watch the video on your screen right now. That's going to walk you through how to script your videos to get more people to take action. This is definitely going to be game changer. If you want to see results from YouTube, don't forget to subscribe to this channel and I will see you over on that next video.