Video Marketing For Your Business - 3 Ways To Grow Your Business

So you're thinking video is not really worth your time. You're just going to focus on Instagram or Facebook ads or Twitter or whatever social media that you're focusing on. Well, today I'm going to tell you three reasons why video is going to grow your business and why you might want to start thinking about it a little bit more. Hey, guys, welcome back to another episode of Just a Tips with Trena where I provide online entrepreneurs tips and tricks on how to create a video content strategy that works for them. If you aren't subscribed to this channel yet, make sure you go ahead and click this red subscribe button. That way you'll be notified every time I upload a new video, giving you some free content to up your video game. If you want to check me out on social media, make sure you go check out right here. I'll put where I'm at. And like I said, today we are going to talk about why video is going to grow your business. The first thing video is going to do is it lets people get to know you. How is that even going to grow your business? Well, people like to follow people that they know and they really don't get a sense of knowing you by reading a blog post or reading your tweets or checking out your feed. Now, your Instagram feed, yeah, might be able to let people get to know you a little bit more. But by putting yourself on video like this and talking and showing them who you actually are and your personality, quirky, silly, tame, whatever it is, it really helps them to build an instant connection with you. And they're going to want to follow somebody that they actually know more than some stranger. Now, why is that important? Because once they start following you and building that relationship with you, when the time comes that you want to sell them something, they're going to be much more willing to buy from their friend. Even though they've never met you before and they've only watched you on video, they feel like you are their friend and they're going to trust you. So if you suggest something for them to buy, they're more likely to convert to a buyer or a client. The second reason why you need video in your business is because it will increase traffic to your website. Now, whether you are uploading YouTube videos and having a call to action in those videos to download your free workshop or visit your website, or visit your About Me page, whatever your call to action is to your website, that will boost your website traffic. But if you take that same video and embed it into your website. That's going to organically increase the traffic to your website. Because Google search analytics really value video content. So if they notice you having video content on your website, they're going to rank you higher in Google search results. And the statistic is like you are 53, I think 53 times more likely to show up on a Google search result, front page Google search result if you have video content on your website. So it's going to instantly give you more traffic to your website. And the third reason why you need video for your business is because it builds your authority and it positions you a leader in your niche. And who wouldn't want to be a leader in your niche? Because people are going to be more willing to buy from you or work with you if you are seen as a leader. And if you have that authority factor. How does video do this? Again, it goes back to you. Creating this relationship on video is like talking to them in person. It also lets them see that you're the real deal, you're not faking it. If you can get on camera and talk about yourself, your niche, and give your opinions and insights on whatever it is that you are selling. People know that you know what you're talking about. They're going to want to buy from you because they know that what they're buying from you is legit and it's going to help them out. Video also allows people to remember you more. So when the topic comes up about I need help with Pinterest, who can I go to? People are going to think about somebody instantly that they've seen on video before, somebody they've read a blog about or seen their Instagram feed. Same thing goes for any other niche, a business coach. If they watch a video that a business coach gave them some great tips on a YouTube video, they're going to remember that person over anybody else. So they're going to start referring to those people when their friends start asking about help on finding a business coach or whatever it is that's your niche. Video content is going to really make you stick in people's minds, create your authority and really position you as the go to leader in your nation. Who wouldn't want that? If you are ready to start creating video content for your business, my brand new course, Video for Beginners is now available for sale. I'll put the link right up here. You can go over there. It's going to teach you everything that you need from how to set up your equipment, how to write your content, how to edit, edit your videos and really how to use YouTube as an asset in your business. So if you are ready for video content now, make sure you check out that course and grab it. Now I want to know if you're creating video content for your business and what videos have you created. Let me know down in the comments below how it went. What did you struggle with? What are you not sure you're doing right? I want to help you. I want to get you some answers. So let me know down in the comments below where you need help. If you found this video helpful, make sure you share it out to your friends, your business besties. Go ahead and click those share buttons right down below here you can share it to Facebook or Instagram or Twitter wherever you're at. And thank you guys so much for being here. I really appreciate you watching my videos and I will catch you next week. Bye bye.