Trena Little says business owners chasing YouTube views attract the wrong audience. A video she made hit 100,000 views but brought zero paying clients, so she deleted it to reset the algorithm. Focus on ready-to-buy content instead, like advanced topics that pull in people actually looking to spend.
More views on your YouTube videos does not mean you're going to make more sales or you're going to grow your email list more, or you're going to get more clients. In fact, for most people who are using YouTube as a lead generator for their business, more views actually can make things worse. And if your current YouTube strategy is focused on getting more views, this is the video you have got to watch the whole way through before you double down on the wrong thing. A lot of YouTube advice out there sounds like this. Create videos that answer what people are searching. And that advice isn't wrong, but it's incomplete. You see, YouTube doesn't just rank videos in search based on what the title is. The YouTube algorithm is trying to learn who your videos are for. When you create beginner level content that beginners are typing in search, meaning people who are not ready to buy your course yet, people who are not ready to work with you in a coaching program, people who are not ready yet to buy your service. When you're creating content that attracts those people, YouTube is going to send you more of those people. So what happens is there are more of those people out there on YouTube, right? There are more beginners than people who are ready to take action and put their money where their mouth is, right? So yes, you, you will get more views because there are more beginners. Like how to write your Instagram bio versus what to say in DMS to close a client. See the difference there? More people are looking for what to write your Instagram bio or how to write your Instagram bio. But those are people that don't even know what to put in their Instagram bio versus the people who are trying to close more in the DMs. When you create a video, exactly what to say to close a sale in dms. So what is going to make you more money in your business? It's not going to be more views on YouTube because you make not a lot of money from YouTube AdSense. But if you get less views of people who are going to be ready to buy to work with you, that's how you're going to make more money. So when you focus on what most YouTube gurus say, like create videos on questions that people type into search, you're going to accidentally train the algorithm against your business goals, I. E. Make sales, get leads, book more clients. It's not that beginner videos are bad, but if you're a business owner really trying to maximize your ROI on the content that you're creating, the content that you're Putting time into beginner questions are going to be incredibly expensive for you because they take more time to answer, they attract the wrong audience, and in the end they don't end up converting. And what happens is it repels the people who would actually buy from you because they think, oh, they're for beginners. I'm not a beginner. Or they're not even looking up those questions right. They're well past how to write their Instagram bio. Let me dive into another example. Am I going to make a video called how to start a YouTube channel in 2026? Many of my competitors are. Many of them are getting great views on those videos. But no, I'm not going to create a video on that. My audience probably knows how to do that, probably can figure that out or already has a YouTube channel. What they're actually going to be searching on YouTube and there's going to be less people searching this, but they're going to be searching things like how do I get clients from YouTube? What do I say in a YouTube video to sell my course? You see the difference between the two topics. What about a book writing coach? A book writing coach isn't creating a video like how to choose a topic for your first book. That person isn't committed yet. They're just thinking about creating a book. The book writing coach needs to focus on content like how to write immersive scenery that keeps readers hooked. The person that's going to click on that video or that is searching that topic is already writing, has had feedback already that she probably needs to create more immersive scenery and is actively looking for help. This is the type of person that's going to open their wallet and get the help they need for the current problem that they have a very specific problem. That's a buyer. That's a video that attracts ready to buy viewers. I actually go into more detail in how I create an entire playlist funnel on these more detailed topics. These more, I would say advanced topics, but I like to call them ready to buy viewer topics in my workshop@trimylittle.com forward slash class. You can absolutely go over there, grab a free seat to the next live one that I'm hosting and I'll walk you through the entire process and then answer questions so you can get a seat@trina little.com forward slash class. Now I want to tell you that I actually tested this the hard way. A lot of the times I use my channel as a testing ground. So some of the times you may see things on my channel that you think you should do, but don't. Because I like to test things first. I work with my clients every day in the YouTube coaching experience, and I want to give them real results. I want to get my hands dirty. And so I test different theories and ideas on my channel first before I can tell my clients this is a good idea to do or not. So I wanted to take a video viral and I wanted to pick a topic that I knew a lot of people were searching. I wanted to see what this would do to my channel, what this would do to my business, what this would do to my lead gen coming from YouTube. So I created this video on a very highly searched topic, highly searched question, and it ended up getting over 100,000 views. It didn't bring me a single paying client. What it did bring me were troll comments, a lot of comments of people complaining about YouTube or complaining about how hard it is, or just complaining in general. And just the complete wrong audience that isn't ready to put in the work on YouTube to get results. Because those of you that are here now, you know, to build a business, to grow a business is going to take work. It's not just like I'm going to throw a course up and it's magically going to sell you. You're here because you know it takes work. You just want to make sure you're working on the right things to get the results you want. But like I said, that video went viral, but it attracted the complete wrong audience. And it hurt my channel so much because the algorithm saw 100,000 people like, these are the type of people that like her channel, Kept putting my videos in front of these types of people. And that is not the type of people that I work with, that I create content for. So what happened was when I would put a new video out, it wouldn't get views anymore. YouTube assumed my content wasn't good anymore. And my leads honestly started to dry up. So I had to delete that video and over 100,000 views to reset the algorithm. Because you need to be thinking about training the algorithm to send you the right people, quality viewers, not quantity of viewers. Because you're not building a YouTube channel to be impressive with the metrics of the subscribers of the views. You're building it to attract buyers. You're building it to sell your course. You're building it to get clients into your coaching program, into your VIP days, into your services. And buyers do not search beginner questions. They are searching for solutions. That's why videos with smaller amounts of views with the right audience outperform viral videos for business owners every single day. And that's why YouTube's not a content platform at all. It's a lead generation engine if you use it right. I want to show you how to stop using YouTube for content and start using it to get clients in this video right here. Next. See you there.
Why Every "Business Guru" Suddenly Went All-In on YouTube (And What NOT to Copy)
