Trena Little explains why YouTube videos keep working for you indefinitely while ads stop the moment you stop paying. Videos are evergreen assets that generate views and engagement over time. Ads are temporary, no matter how much you spend on them.
about ads other than that sense of, well, guess I'm lighting this money on fire, is that when you turn that ad off, when you stop feeding it money, that's it. It's done. No matter how much money you pumped into it, no matter how much time you spent on the creative, the moment you stop the cash flow to that ad, those ads are done working for you. But YouTube, the time, the effort that you put into your YouTube videos, whether you're posting on YouTube or not, those videos continue to work for
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