Trena Little demonstrates a three-step workflow for choosing YouTube video titles and tags using free tools: (1) Google Keyword Planner to find candidate phrases with decent search volume and low competition; (2) YouTube search autocomplete to validate which exact phrases users search and to inspect competing videos on the results page; (3) TubeBuddy tag explorer to expand tags and check relative search/competition metrics. She emphasizes using exact-match phrases when competitors don’t use them, keeping tags relevant to the title, testing and iterating titles/tags, and the practical outcome of more views and business opportunities. The video also includes CTAs to download a YouTube channel checklist and subscribe.
In today's video, I'm going to share my top three free YouTube SEO tools to help me rank my videos and get more views. Hey guys, my name is Trena and welcome to another episode of Just the Tips. If you are new here and you want to learn more about how you.
Can use YouTube video in your business.
Strategy, just make sure you click that red subscribe button down below so you don't miss out. And let me know down in the comment section below. Where are you struggling with when it comes to optimizing your YouTube videos? Let's discuss in the comment section. So for me to actually show you these tools and how they work, why don't we jump on over to my computer?
So the first place that I will go to research my potential video idea is the Google Keyword Planner. If you do not have an AdWords account set up, you will have to set one up and you will have to run an ad. I think it's $5 for 24 hours. But once you do that, then you will have your AdWords account set up and access to that Keyword Planner. It's something recent that Google did. If you didn't have an account before that, you will have to do that. So I'm going to go ahead and sign in. And then once you sign in, you're going to go up to Tools and down to Keyword Planner. For this video, I'm talking about SEO tools, Keyword tools, Keyword research. So I really need to find what is out there that is low competition but has a good search volume. So I'm going to go ahead here and type in my first idea. I'm going to try YouTube SEO tools and see what results I get. This one shows me that it does have low competition and it has around 100 to 1,000 searches monthly. Ultimately, what you want to look for is anything 1000 and above with low competition. So then I can just scroll through here to get some potential ideas for a title keyword tool. YouTube has a good search volume and low competition. Also SEO analyze. So this is a great way to start getting video ideas based on Google. And what's great is Google owns YouTube, so they do work together. So here would be a great one. YouTube keyword tool. You see it has 10,000 to 100,000 average monthly searches and low competition. So I'm going to take YouTube keyword tool and now I'm going to put it into YouTube and see what competition is on YouTube. So we take YouTube keyword tool, type it into the YouTube search bar. So you can see as you're typing it in, YouTube is going to try to figure out what it is you're saying. And all of these results right here are phrases people are searching on YouTube ranked by most popular down. So we are validated that people are searching these keywords right here. Now we just need to find one that has a lot of search but not a lot of competition. Our phrase was YouTube Keyword Tool. So YouTube Keyword Tool, Alternative Tools Tool, Free Tool, 2017 Tool Replacement Tool. These are all phrases that are searched. So let's just see what our phrase is. You see that it has about a million results, which means good. It means it's being searched. So the next thing I want to do is to see how well these videos are optimized to see if I have a chance to rank on the front page. Because if all these videos are optimized, then I'm going to struggle to break through if they have more subscribers than me. So let's just double check. Brian G. Johnson has 18,000. Jordan has 7,000. This channel has. You don't see. This channel has 8,000. This channel has 44,400 subscribers. So it's not too bad. There are some big names here, like video creators. We got some competition. But what's essential is to see if these videos are using this exact phrase. So if I can use this exact phrase, I can start ranking if they aren't using that exact phrase. So what I'm going to do is I'm going to copy this and then I'm going to hit command F and you see this little finder box shows up. I'm going to type in my keyword and see how many times it's listed here on this front page. So you can see this video doesn't have it. The first one doesn't. The second one does. Let's see if anybody else has it down here. That video has it. Basically, only two videos have this phrase. It's looking good for me. If I title my video YouTube keyword tools, I could potentially stand out because I would be the only video on this page with that exact title. The next step that I do is I will check tubebuddy and I will use tubebuddy with a grain of salt a way to help me. But knowing that Google said this was a great phrase and YouTube is showing me nobody is really using this phrase, it's a title or in their tags. I think this is a great opportunity to name my video this phrase. Now let me go to tubebuddy and I'M going to go to the tag explorer and type in YouTube keyword tools and hit expand. So it's showing me it has a low search volume, which isn't terrible. We saw that it had over a million search results and it's pretty highly competitive. But the number one video ranking here didn't use the exact phrase that I'm thinking about using and didn't use that as a tag. And this video that has two of the videos on the front page wasn't using that exact phrase either. So even though TubeBuddy is saying this technically might not be a good keyword, I'm still gonna do it. And when I use my keywords, I'm always testing things out. If it doesn't work, I can always go in and change the title, change some tags up. But I think based on the research that I did here on YouTube, looking at my competition and what's out there, I'm going to go forward with, with this phrase. So then to find tags, you want to find tags that are relevant. So the best way to do that is see what YouTube's going to pre populate. So all these tags are relevant to your title of your video. So I'm going to use tags like YouTube Keyword Tool Free because I'm showing you free tools. I'm going to use keyword tool 2017 because that is the year it is. I can also go back to YouTube key keyword research. I could use that tag because I'm showing you how I research. I could also use YouTube keyword search tool because I'm showing you that YouTube keyword optimization.
You just want to make sure all.
Your tags are relevant to your title. You can't throw in a bunch of keywords that don't relate to each other because YouTube knows one video can't cover five different topics. And that's basically how I use Google Keyword Planner, YouTube Search and TubeBuddy to find my title and tags for my videos.
Unfortunately, there is no exact science to finding the perfect keywords and titles for your video. But the more you do this process, the easier it does get, I promise. And by you taking this additional step to research keywords, your video is going to start ranking, which means more views, more email subscribers, and ultimately more opportunity to make more money in your business.
If you want to make sure that.
Your YouTube channel is set up for prime search engine optimization, make sure you grab my YouTube channel checklist. It's 10 steps that I walk you through to ensure your channel is set up for success. So you can grab that download right here.
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