Tomer Molovinsky walks through five free tactics for coffee shops to drive app downloads: optimize your website and Google Maps listing to point to the app, use social media and email marketing, and put up in-store signs and postcards. He says the ROI compounds, with some shops seeing three times more downloads than in-store foot traffic.
So those are the five most effective ways to drive organic app downloads. Again, starting from your website and really making sure it's merchandised well, both in the navigation bar and on your homepage. And then getting into your Google Maps listing and making sure either the menu URL or your ordering options include your app landing page. Then getting into social media and really again, this goes back to your website. Once you get the word out there on social and people are going to, you're going to drive people to your website. You want to make sure that your website is merchandised to convert that then into app downloads. Then getting into email marketing and general direct response marketing, building up that email list, sending out offers, sending out, hey, here's what's on the menu and really driving those incremental app downloads. And then finally in store. And this is like the fun part where you can get really creative. This can be just collateral like postcards and window decals, or you can create entire sessions of your store that have signage and that's dedicated to this. I would say just start small and the key is just to start and then you'll see again three times more than in store. You do the math, the ROI really adds up.
