How to Set Up Meta Pixel in Per Diem | Guide for Square Restaurants
The video provides a concise, step‑by‑step walkthrough for linking Meta Pixel to the Per Diem (Perdium) platform so that Facebook and Instagram ad performance can be measured against actual orders. From the Per Diem dashboard the user navigates to Integrations → Meta Pixel → Configure. For web‑based ordering they input the Meta Pixel ID; for mobile app ordering they also supply the Meta App ID and Client Token, entering only the credentials relevant to the channels they use. After toggling the “Enable Meta Pixel” switch and saving, the integration status changes to Active. Per Diem then automatically forwards key e‑commerce events—page views, product views, add‑to‑cart, checkout, purchases, and registrations—to Meta Ads Manager, but only for customers who have accepted marketing cookies. The setup can be revisited at any time to edit the credentials or disconnect the pixel.
