By how much can strategically placed window decals increase foot traffic, according to the speaker?

Tomer MolovinskyCo-founder, Per Diem · CEO & Co-founder @ Per Diem (YC W21) | ex-Resy, OpenTable

Boost Your Coffee Shop's Mobile Ordering with These In-Store Best Practices

17 Jul 2024 · 1 min

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0:30

Spoken excerpt from a YouTube video by Tomer Molovinsky giving in-store marketing advice for coffee shops. The speaker describes collateral provided to partners (window decals and postcards with shop branding and app information) and claims that strategically placed window decals can increase foot traffic by up to 15%, noting New York’s busy pedestrian context.

Questions this video answers

Up to 15%.

On that note, eye catching window decals. So when you, when you join per diem, we basically give you a bunch of collateral. So part of that, we give you window decals and postcards, obviously with your logo, with your branding, with your app. And you can see strategically placed window decals can increase foot traffic by up to 15%. If you think too of just like if you're in a busy area, you know, we're here in New York, so lots of people are watching.