Jenny, owner of Coffee Dose, started in an 88 sq ft hair salon and grew the business through disruptive branding and a mobile app that cuts wait times, lets customers customize orders, and gives her real-time sales data.
Hi, I'm Jenny. I am the owner of Coffeedose. It's been a wild ride. We started in 88 square feet in a hair salon. I've always been a disruptor with my branding. I knew that I could take anything and as long as I focused on branding and marketing and the experience that I could sell anything. So at most of our locations, we typically have a pretty good sized line the majority of the day and our customers like fast, quick, great coffee and we definitely deliver and we're able to do that via the app. The app has been absolutely game changing for us. Once we implemented that, I just felt like overall the experience was so much better for the customer not having to wait in our long lines. Also, I just love like the customization we've been able to do with the app because I feel like the customer can still get that Coffee Dose experience but in the palm of their hand. I feel like the data we get just from having the app really kind of tells the story of, you know, all of our peak times, the trends in our customers, what sells and what doesn't. I also love being able to communicate, communicate via the notifications and things like that. I love how interactive it is. I just feel like it's such a big tool for the rest of our growth plan. Coffee Dose and we're going to take over the world.
