Set up Meta Pixel on your Perdium restaurant ordering site to track customer behavior and conversions. Enter your pixel ID, app ID, and client token, and Perdium automatically fires purchase events to Meta Ads Manager and GA4. Once configured, it works across web and mobile with no ongoing maintenance.
Smart marketing starts with knowing what's working. Perdium's integrations connect third-party tools to your mobile app and web ordering site, so you can track customer behavior, run targeted ads, and sync data with the platforms you already use. Today, the key integrations are: MetaPixel, for your Facebook and Instagram ads, and Google Tag Manager, for analytics, conversion tracking, and any other marketing tools you want to load. From a business standpoint, integrations give you visibility into what's actually working, which customers convert, where they drop off, and which campaigns drive real orders. That means you can spend your marketing dollars more effectively and personalize your outreach. Here's how to set them up. For MetaPixel, go to Settings, then Integrations in your dashboard. You'll see a card for each available integration. Click configure on the one you want to connect and enter your credentials. For MetaPixel, that's your pixel ID, app ID, and client token from Meta Events Manager. Save and it goes live on the next page load for web ordering and the next app session on mobile. For Google Tag Manager, it's even simpler. Just paste your GTM container ID under web ordering, SEO, and analytics. Once it's in, your container starts receiving e-commerce events—view item, add to cart, begin checkout, and purchase—from your web ordering site. From there, you can wire up GA4 or any other tags inside your own GTM account. Here's how it works in the background: when a customer browses your menu, adds items to their cart, or completes an order on your branded app or your web ordering site, Perdium automatically fires tracking events to the integrations you've set up. For MetaPixel, conversion events flow into your Meta Ads Manager so you can build retargeting audiences and measure ad performance. For Google Tag Manager, events populate your GA4 property or any other tool you've wired into your container, giving you a full picture of the customer journey across both surfaces. And it's hands-off. Once it's set up, there's no ongoing maintenance, and it works across mobile and web without separate setups for each. One note: mobile events for GA4 flow through your app's Firebase project rather than the web container, and Perdium gives you access to that Firebase project to connect your tags there. That's Perdium integrations. Connect your tools once and get a complete view of what drives your orders. Link below to see it live.
