Tomer Molovinsky shows how to drive app downloads from your website. Put download buttons in your header and footer, keep a dedicated app landing page, and expect users who download to order about three times more than those who don't.
About 3x.
Left with Nico Nico Boba and then you can see an example on the right. Hey, anywhere I land on Chip Cities website, if I'm on the footer. If I scroll down to the footer, I'm going to see these links to the app store. They also have an app landing page on their website, but the point is putting it in the header of your website and in the footer of your website. No matter what page I land on your website, I'll have that CTA to download the app again. In the back of your mind, have to think your website's a storefront. Everybody that downloads your app from your website is going to end up ordering from you 3x.
