Panera's subscription model is spreading to smaller coffee shops and bakeries. Pay around $30 a month for daily discounted cups, plus extras like croissants. Fresh Baguette, a seven-store DC bakery chain, signed up over 100 members in its first run.
$30 per month (example cited).
Seven stores (across Washington, D.C., Maryland, Virginia).
Over 100 members.
Another great way to build recurring visits and lock in that loyalty are with subscriptions and memberships. We kind of took a page out of the Panera Playbook, and here in New York City, Blank Street Coffee uses these subscriptions really to build in that loyalty. And so people will Pay, let's say, $30 a month or, you know, less every week. And they'll get either discounts on every cup of coffee or they'll get free cups of coffee, let's say once or twice a day. And so you really set the price. You set how many items you want to be able to give. And this really, you know, locks in that retention. If I get one cup of coffee for every day, then obviously I'm going to go and get that cup of coffee from you every day. And then if you're offering like a discount on croissants, then, hey, I'll also throw in a croissant there, right? So, Fresh Baguette. They're a small bakery chain that works with us. They have seven stores across Washington, D.C. maryland, Virginia. They have over 100 members in their. In their program, and it works like a charm for them. It's really their only major loyalty play. You can implement this easily with your own app, and pretty soon, we're going to be bringing this to web ordering as well.
