Understanding Push Notifications vs SMS Why They Matter for Restaurants and Coffee Shops

So what just generally speaking, what is a push notification and what's the difference between a push notification and let's say an sms? A text message push notification is a native component, whether it's an iPhone or Android, where you're going to get a message that's going to have the logo of whatever app is sending you that message embedded in it. And so not only is that message from that specific business, but when you tap that message, you go directly into the app. So for that reason, push notifications, they boost engagement a ton. Obviously personalized push notifications that even more so and then they have a 93% retention rate. So as long as you're doing these, you're sending the right messages. It's a from for your brand. They're a lot more beneficial than SMS because it's not coming from some random phone number that looks a little sketchy, but it's coming from your brand, your app.