A Effective Strategy to Grow A Public Relations Agency | Infinite Partnership System

Alright, so this one is how to grow a PR agency. So this is how I would grow it, and this is actually the reason I know this so well is because it's partly how I've grown my business. Because we— my main business is AuthorsUnite.com. We help people write, publish, and market their books. And a lot of times authors also, you know, after they launch a book, they also want PR help. So if I was a PR agency, what I would do is I would connect with book publishers, as many as possible, and I would build partnerships with them and say, hey, look, like, every author that comes through that you think would be a good fit for me, let's create a partnership where I'll handle all their PR for them, right? So just imagine you did like 1,000 phone calls with book publishers and built up these partnerships. Imagine how much business would flow to you and how it would be a triple win for the client, for you, and for the publisher. So if you're a PR agency, now there's many other partners you could have, but book publisher, that should be potentially your number one partner right there.