Alex Moeller : WIFI MONEY | The Tyler Wagner Show #1080

In this episode of The Tyler Wagner Show, host Tyler Wagner interviews Alex Moeller, the co‑founder and CEO of Wi‑Fi Money. Moeller shares his personal background—born in Quito, raised in Miami—and describes how, after a stagnant 9‑to‑5 job, he turned to Instagram as a growth engine. He recounts the intensive follow‑unfollow strategy, daily outreach to hundreds of users, and the creation of viral loop giveaways that propelled his own account and attracted clients willing to pay for Instagram growth services. Partnering with Chris Frederick ("Chris Thunder"), they refined the loop giveaway method, scaling the business to serve high‑net‑worth individuals and generating millions in revenue. Moeller explains a strategic pivot to a free‑entry, contingency‑fee model promoting the Employee Retention Credit (ERC) government grant, which offers large commissions for successful referrals without upfront costs. He discusses the massive affiliate network (≈25,000 promoters), the impact on clients (single‑mom affiliates earning six‑figure months), and future interests in real‑estate investments. Throughout, Moeller emphasizes a philosophy of taking massive, often risky, bets—buying a jet, a Lamborghini, and investing heavily in personal branding—to accelerate growth, while acknowledging high failure rates. He also highlights the importance of sales skills, leveraging AI and technology for scaling, and the broader vision of using wealth for freedom and philanthropy.
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All right everyone, welcome back to another episode. Today we have Alex Meller with us, so welcome to the show, man.
What's going on, brother? How's everything?
Very good. Thanks for coming on. So yeah, if you can just start us off a little bit more about you and what you do.
Yeah, so Alex Meller, born and raised in Quito, Ecuador. Actually, not many people know that about me. Moved here when I was 11, here meaning Miami, Florida. This is where I essentially grew up. I'm pretty Americanized and I am the co-founder and CEO of Wi-Fi Money. We're an online-based company, marketing company. We have over 25,000 affiliates that work with us that promote different offers from real estate to branding to now this ERC program that we're exploring. Um, but really the concept of Wi-Fi money is really teaching people how to make money online, right? Like it's okay with having a, with having a 9 to 5, it's okay with having offline income, but really being able to take that hustle 24/7 and take your income to the online space, hence Wi-Fi money.
I love it, man. Okay. So I kind of, I like to start things off here cause I'm always curious. So when you were younger, and I guess with you, because it's Wi-Fi money. So I don't even know the internet. How old are you?
I'm 31.
Oh, okay. We're the same exact age. I'm 31 too. Okay. So yeah, like I got my first phone in like, I think it was 7th or 8th grade. So like, there was, we kind of, what I think is cool about our age is like, we do slightly remember what it was like before. Like we remember AOL instant messaging, but, but we also, we kind of see both sides. So when you were younger, did you like, what did you want to be? Like, did you foresee yourself doing anything like this? But there's no way you could have, really.
Not even, not even like 6 years ago did I see myself doing this. Like, you know, I always share my story and when I tell people, I don't have the exciting story of like I was living on a friend's couch or I was dead broke. You know, I come from a good family, loving family, always had a roof over my head, always had food on the table. So incredibly blessed in, in that way. But the reality was that 5 years ago I was really in my comfort zone, man, living in Miami. I was working a 9 to 5, making $2,000, $3,000 a month, which back then to me, fresh out of college, was like, oh, this is, this is crazy money. And of course, 95% of the money went to partying and going out on the weekends and Thursday to Monday, just destruction, right? Waking up, oh man, I spent $1,000 last night, like literally a third of the money I was making and literally have $0 in my account. So it wasn't necessarily that I had a bad upbringing, but I was really in my comfort zone. And to me, that was a scary place to be in, right? Because a lot of people talk about how when you hit rock bottom, it's scary. But for, you know, when you're in rock bottom, you have one way to go and it's up. Me being in my comfort zone, I knew that if I didn't change, I literally only had one way to go and it was down, right? And I already started seeing it in the way that I was feeling, you know, a little depressed, like I couldn't find myself. And that's kind of how I started the whole journey in the social media. Instagram, believe it or not, changed my life, right? I started growing my account. I would literally stay up till 3 in the morning following 400 people. I would wait for them to follow me back and then I'd unfollow them, right? Some people would hate it, dude. It would work. Like, no joke, I would do it for like 20 hours every single day. I had no idea why I was doing it, but I told myself, if I can get to 1,000 followers, 5,000, 10,000, something good's gonna happen. Because back then, all my quote unquote mentors of people I looked up to, like Tai Lopez and Grant Cardone, all the Gary Vee and all these guys, they— I'm like, what do they have in common outside of the cars and the luxury? They all have an Instagram following. So it must be good to have an Instagram following. So that's how I started. Long story short, people started reaching out to me. They started asking me, Alex, how did you grow your account? How can I do the same? I remember that day like it was yesterday. I ran home. I made a presentation. It took me like an hour to make a damn PowerPoint presentation, sent it to this girl and told her, hey, I charge $199 a month. And she ended up paying me 3 months in advance. And I was like, holy shit, this is crazy. I literally quit my job the next day. I thought I was this rock star. I'm making money online. And that's how the whole thing started, man. From her, she referred me clients. All of a sudden I have 100 clients. All of a sudden I have 1,000 clients. And then Within a few short years, I went from the $3,000, $4,000 I was making to $3,000,000, $4,000,000 a month, all through my Instagram account, all online.
Dude, it's— and people that listen to this know my story, so I won't say it right now, but it is oddly similar to your story. It is so freaking weird. Like, once you get that first taste of money online, everything changes.
That's it, bro. It was the first time, like, I was getting paid So like, I think it was like $3,500 a month with this 9 to 5. And I wouldn't have— like, I'd be hungover in meetings, like literally on Instagram the entire meeting. It wasn't— I didn't feel good about it. But the moment I got paid $199, I whipped up this presentation, I sent it to this girl. I was nervous, dude. I was nervous to charge her $199. And then she accepted and paid a couple of months. I was like, this is it. If I can do this over and over and over and over, I'm gonna be making $10,000 a month. And that was my goal back in, what was it, 2017?
Same thing.
10,000 was that number. Like, I'm gonna be rich, rich when I have $10,000. Yes, dude.
That's amazing. So, okay. So now it seems you experienced like pretty quick growth. So after this first one, was it, and there's actually a book by this guy named Joey Coleman. He called, it's called Never Lose a Customer Again. And what it's about is a lot of people spend money on marketing budgets. But they don't spend money on like customer experience. And his whole idea is if you actually invest in the customer experience, the marketing in a sense can take care of itself. Now, I wanna be clear, you should still do marketing, but your, so your thing grew pretty quickly. Was it really because like you over-serviced this girl so well that she told all her friends and it started to, is that how it worked?
Yeah. I mean, it was definitely a lot of word of mouth, right? Because you gotta consider back then very different times to today on Instagram. If you had 10,000 followers, you were famous. Like, people would literally look at you differently. And not saying like now you— the, the old 10K is now having like a million followers because everybody and their mothers has 10,000 followers. But it was, it was so incredible because like this girl in particular, Colombian— I know you're in Colombia— yeah, her job, I think she was a reporter, they literally did not hire her and told her straight up that it was because she didn't have a social media presence. So all of a sudden I grew her account and it wasn't crazy back then. I grew like maybe 1,000 followers first month, 2,000 next month. And then dude, within, within 45 days the girl gets hired and she's like calling me excited like, Alex, whatever you did, the followers, I just got my dream job because of it. So then she told her friends. But not only that, of course I was being incredibly aggressive like that strategy of following 500 people a day. Now I was DMing No joke, like 70, 100 people a day like, hey, nice profile. Like, I still get messages from people that are like, hey, congrats on your success. And I scroll up and it's like 2018. It's me sending them the copy paste like, hey, you have a nice profile. I think I can grow it. Like, I was hustling like a fucking maniac, dude. Like nonstop.
Yeah. And see, that's what I love to hear because I think— and at the end of the day, look, all this other stuff can work. Facebook ads, funnels, all of it works. But there's nothing just like numbers, right? Meaning, like, I, similar to you, when I was younger, and we still do it today, we do a lot of, like, website contact form reach-outs, LinkedIn messages, cold email, and we do it at scales. You know, we're talking, like, hundreds of thousands to a million, like, a week, like, that many reach-outs and a whole team doing all these calls. And, like, it's not that difficult in the sense of like the how. It's more just like most people aren't willing to do the work, right?
It's just a numbers game. That's all it is. Like back then, I, you know, I always love to break it down because I would tell people like I was connecting with 20 people an hour. This is before Instagram would limit you to send messages. I was, you know, a great timing. Yeah, 20 people an hour, 20 hours a day. I'm reaching out to 400+ people a day. Do that for 365 days a year. Do that for 2 years, now 5 years. The amount of relationships, or we're talking hundreds of thousands of people that I either connected with or they followed me or I built some sort of a relationship. And of course, none of that really translated into business right away. But then all of a sudden I look back on, you know, having months where I make millions of dollars. I'm like, how did I make that money? And it's literally someone that paid me that I DM'd back in 2018. So all those people, all those numbers just kept compounding, compounding, and then it comes full circle for them, either adding value to your life or paying you for your services.
100%. Man. And it's, I think the other hard part for people is that delayed gratification, right? Like they go right for the close right away and it's like, nah, dude, it, it's really about building the relationship. And then 3, 6 months later or years later, they become a client and you gotta be willing to just be able to, to wait, have some patience with it. But yeah, similar to you with LinkedIn, because now with LinkedIn, there's like limits to how much messages you can send. But years ago, there wasn't. And kind of the way around that though, website contact forms, and there's AIs and stuff. And we don't need to get so in the weeds, but just know that's a little way that you can get around having a limit of sending messages. So, okay. So, now you run a company called Wi-Fi Money. Is there any like co-founders or is it just you running it?
Yeah. My business partner, Chris Frederick, Chris Thunder on Instagram. Instagram. Uh, we're 50/50 business partners, and he was really the individual that, that took me to the next level. Because I remember, uh, you know, I finally hit my goal. I'm making the $10,000 a month, which then I'm like, fuck this, I need to make $100,000, right? I thought it was gonna be my big moment, but it was really like, no, now I gotta do more. Um, but back then I was doing the whole follow-unfollow strategy. I had a— my buddy built a software that was doing it for people automatically. I wake up one day and the software is gone. Like, I literally broke Instagram. Like, I had thousands of clients that were doing thousands of interactions every single minute, like liking and following. And obviously Instagram hated that, so they shut down the software. And then I'm like, what am I going to do? And my second client, Corey Howell, shout out to you if you're, if you're listening to this. This guy changed my life because he was a pro surfer, my second client. He connects me. He's like, hey Alex, you gotta connect with this guy Chris. And I was like, I almost didn't take the call, but I hop on the call with Chris and I think I had maybe like 12 or 13,000 followers. And Chris was like, Alex, what's your goal on Instagram? And I'm like, I thought I was the man on Instagram, right? Like, oh, I've got all these clients. And he was like, Alex, what if I could double your account in 24 hours? And I'm like, yeah, right, man. Like I have all the strategies. There's no way you can do that. And he was like, no, I'm serious. These are real followers. I do them through these viral campaigns that I created. You know, let's test it out. So I was like, screw it. Let me see if this works. And sure enough, pay the guy, my account doubles. Like, it took me almost a year to get 12,000 followers and then it took me 24 hours to double it to 25,000 followers. So I'm like, holy shit, bro, how did you do that? So he shows me the whole mechanism, you know, Everybody listening, and probably you, you guys probably heard about the loop giveaways, and you know, you see Kim Kardashian giving away bags. So my business partner Chris actually invented that whole method, and he taught me it, and I was like, I, I brought that back to all my clients, and I told them, I'm like, hey, I'm not using the software anymore, but what if I could grow you $10,000, $15,000? And it was like I was selling drugs, dude. People would pay $1,500, and then 2 days later, I need to grow more and more and more and more. And that's really when my income exploded, like $10,000 a month to $100,000 a month in a few months, just because now I had this way to really explode people on social media.
Yeah, man, that's incredible. And like, it is something that just like with like what we do is books and stuff. So it's similar in the sense that when somebody gets a bunch of followers, other people see it and they share it with people everywhere. So, then people start asking, "How'd you do it?" And your business kind of funnels into itself, right? Similar with a book, when somebody— and I'm sure you have a bunch of friends and maybe, I don't know, maybe you have a book even, but that are bestselling authors. When they become a bestselling author, they tell everyone they know. And then people are like, "How'd you do it?" And then they're like, "Oh, well, this company helped me." So, it kind of like markets itself in a sense. So, okay. You started with that and do you guys still offer Instagram services? Is that still part of it?
So like, it's just, you know, in business it's all about trends, right? So we just saw that trend of social media. A lot of people started coming in, you know, now everybody and their mothers, you see every entrepreneur like, oh, branding expert. Like we really started that movement, believe it or not. You know, everybody, instead of working with us, some worked with us, some try to copy us. They started doing their own campaigns. The campaigns weren't performing. Weren't delivering the numbers. Then, you know, all these like Brazilian campaigns came in and Russian campaigns came in and kind of just destroyed the market. So to answer your question, yeah, we still offer it. We work with a lot of high-level people, you know, some, some I can't even say their, their names, but they were the people that I looked up to before I started, which was pretty crazy. Now we're growing their Instagram accounts. So we do do it on, at a very high level with high net worth individuals that want to grow to 5 million followers, 10 million followers, and are willing to pay big painters, um, but not anymore. Not like with the Colombian girl that wanted to pay $200, right? Like, yeah, it's just, it's just too time-consuming to teach people. But for sure, it really was the roots of, of the business, you know?
Definitely. Yeah. And then you said there's two other— you said something about ERC, and then I think there was one other thing. There's two.
Yeah, our, our main business right now, so, you know, we, we really transitioned our business model to a completely free model, right? So in the past, charging people, charging upfront, which there's nothing wrong with doing that, but you gotta be real and you probably understand this. The moment someone pays you a dime, all of a sudden they think that they own you basically, right? You know, I've had clients pay $1,500 and then for some reason, you know, the campaign goes beautifully, but then they find one follower that had one blank picture and they're like, oh, you sold me followers. Oh, you scam me. Oh, I want my money back. Oh, I want a refund. Right. And it's just very time-consuming to sit there because I'm a very customer, like you mentioned, customer experience, customer service. I'm always there, I'm responding, but it was just taking too much of my energy. And when we found this program that paid high-ticket commissions, like literally we're talking the very first referral I ever made was almost $300,000 commission, took 5 minutes of my time. I didn't pay any money to be part of the program. The business that I referred didn't pay a dime upfront, right? So it's a completely free program. And we said, you know what, this is a beautiful fit. Let's go all in with this. So it's a government grant essentially for business owners that did the right thing during COVID and paid their employees. So any business that has over 5 W-2 employees essentially can apply for this. But similar to doing your taxes, it's, you know, it's not an easy process to do yourself. So that's why you would hire a firm you know, like the one we're partnered with that are experts, been doing government grants for 15 years. And essentially, let's say you've got, I don't know, 50 employees. You come in, you qualify, you get an average, let's say, of $10,000 per employee. We're getting $500,000 literally into your pocket for free. You didn't pay us a dime. It didn't cost you money to call us. It didn't cost you money to qualify. And then, yes, of course, there's a fee, a contingency fee. If you do get the money, you pay us a percentage of that money for doing all the work. And it's just a beautiful business model. You know, we, we've got last week a teacher, you know, on a Zoom was in tears, made $60,000 her first week. We had a guy refer one single business, make $110,000. Obviously these aren't average commissions. These are the, the, the higher end. But you know, we have over 25,000 people that are promoting this and not a single one of them complaining cuz they didn't pay anything. It's a free program. So what's the worst case scenario? You don't refer a business. You know, you don't make any money, you wasted 5 minutes of your time. But if you do refer, then you can make a ton of money, essentially working again from Wi-Fi.
Dude, that's incredible. So, you know, it's weird, as we were talking, and it probably is stemming from, from you guys, because it seems like you guys and your partner are kind of the foundation of this. I think I've seen some posts on LinkedIn and other social medias about this program. So essentially, just to dive a little deeper into it, essentially what it is, is when COVID happened, they forced people not to work or something like that. So now they're— the government is giving grants back to help out.
The opposite. So during, during COVID there were two programs, right? The, the PPP loan, right, which 95% of businesses did. And there was a lot of fraudulent stuff happening there because it was a loan. You had to pay this money back. And then there was the ERC, which was a grant, right? But since PPP was so readily available and your banks were doing it and everybody was doing it, everybody went the PPP route. But under Trump administration, you— it was either or. So if you got PPP, you are now not eligible for ERC, right? What ended up happening about a year and a half ago is that this got amended. Like, everything gets amended constantly, you know, you got to be an expert to, to be up to date. But essentially what it said, or what Biden said, was that if you got PPP, you can still potentially qualify for ERC. You can get both. Essentially, right? And they amended some of the rules behind it. So imagine 95% of businesses thinking, oh, I don't qualify. Their CPA's telling them that they don't qualify, their CFO's telling them they don't qualify, but that they don't know that they remained open, they did the right thing during COVID and they're essentially getting a portion of those payroll taxes paid back to them, right? So it's literally a government's way of saying, hey, thank you, Tyler Wagner Wagner, for staying open during the toughest time in American history, really, here's a refund of something that you already paid. It's not a loan, right? So you're not having to pay it back. It's a grant, which is incredible, but not many people know about it. You know, we're partnered with— they're either the first or second biggest firm in the nation, and they've done about 30,000 businesses. But just so you can kind of see how big this opportunity— between the, like, top 5 firms, they've maybe done 100,000 businesses. There are millions of businesses out there that still have not gotten or received this grant that belongs to them, right? If they qualify, of course, there's going to be some businesses that, you know, don't meet the requirements. They might not qualify. But if you do qualify, you're essentially getting between $10,000 to $26,000 per employee.
That's pretty sick. I mean, anybody listening, I don't think there's no reason not to sign up. And, you know, this is what's interesting is I'm sure— have you ever heard of Alex Hormozi? Yeah. Okay. So, you know, some— I realized after reading his book, $100 Million Offers, like why some of our offers worked so well in our business and why others didn't.
Right.
He has like that formula in the book. And essentially what I'm getting at here is it seems like what you guys and your partner are doing, like there's no risk, there's no time involvement. It's 5 minutes. They sign up, and if they come across a business that is, um, that could use this, they just refer them to you, and then you guys handle it all, and then they get a cut. So it's like there's no risk, there's no time, um, and the likelihood of success is pretty high. So it's like, why— like, if you can make your offers something like this, you're gonna win.
I mean, it's beautiful, man. You know, Wi-Fi Money, um, we're big believers in just partnering with the best of the best, right? There's companies that hear about an opportunity and they say, you know— and the thought ran across my mind like, oh, I could just go hire accountants and I'll build my own ERC firm and let me do this by myself to make more money. But then it's like, we have 2 years to do this, right? It ends April 2025. So I'm always a big believer of like, why don't I partner with a company that's been doing this for 15 years, that has hundreds of employees on payroll, that has done— literally, their first client was Rolex. They've worked with Uber, Miami Heat, Lakers. 500 of the Fortune 1000 companies have worked directly with this company. Why am I going to go try to reinvent the wheel? Why don't I stick to what I do best, which is marketing, driving traffic, and I drive traffic to this company and let them handle the files. And of course, there's, you know, commissions, which, which is incredible. But that's where people like, people overthink things. They think it's so hard to make money nowadays. They think if you're an entrepreneur, I have to go build this giant structure and an LLC and hire a ton of employees like No, grow your Instagram account and plug into one of these opportunities. Make one single post. Hey, which one of my followers has over 5 W-2 employees, right? Or maybe what you're seeing in LinkedIn. I mean, dude, we have an army, right? The company as a whole has about 40,000. We have about 25,000 of those that belong to Wi-Fi Money organization that are going door to door. They're doing LinkedIn, they're doing cold calls, cold emailing. Right? Like, who doesn't own a business and who doesn't want this money? And like I mentioned before, I joined any opportunity because in the past I've been burnt, right? I've referred business to another company. They haven't done a good job. It's out of my control and it's shitty, right? But with this, I'm like, what was the worst case scenario? I refer you, Tyler, let's say you've got 50 employees. Like I mentioned, you hop on the call, you didn't qualify for whatever reason, or you don't get the money. You're gonna be like, Alex, I'm pissed you wasted 5 minutes of my life. But that's about it. You didn't pay a dime. There's no upfront fees. There was nothing.
Yeah, no.
Yeah.
You can live with that. I can live with the 5 minutes and no, you're right. And I think that's actually something I learned from reading 4-Hour Workweek like 12 years ago when I dropped outta college is he, he has this thing in, in the book where he talks about run through your, your mind, the worst case scenario, right? Cuz a lot of times our decision-making skills are just, they're not accurate. Like, we're not thinking correctly and we don't rationalize things effectively, meaning like, you know, like this, like risk and reward. A lot of times, it's like, okay, dropping out of school seems risky. It's not that risky. It's really not. You can go back. But at the time, it seems so. So, you really need to run through your mind, like worst-case scenario. And just like you, I grew up like great family. So, my worst-case scenario was like, okay, I go back to my parents and live like this Billy Madison in life. And I was like, not that bad. I think I can handle that, you know? It's like, but, but at the time though, I was thinking about my reputation and like all the net— like people would think I'm stupid or whatever, you know, just like crazy shit. But at the end, it wasn't that bad. So I just think people sit down and run through that kind of formula of what's the worst case scenario.
I mean, it's just like, like, yes and no. Like, I, I agree with you 100% because I think it is important, especially as you grow in business What— when you get offered so many things of like, am I okay with the worst-case scenario? And if I'm not okay with the worst-case scenario, then I'm out, right? Like when I make all these crazy-ass crypto investments, I'm like, oh, $500,000 for this fucking whatever sperm coin. Like, if I win, it might be a coin. I don't know if I invested in that one. I think it does. I'm like, if I win, I'm gonna fucking make $20 million, but if I lose, I lose $500,000. Am I okay with that? Is it gonna keep me up at night? Am I gonna cry about it? Probably not. Okay, then I'm comfortable doing it. If I know it's going to hurt me, if I know it's going to affect me, then I don't do it. But when you're first getting started and if there's any young entrepreneurs listening to this, you just got to go all in. Like, you can't sit there and make a flowchart of like, look, pros and cons. Like, you better believe that when I first got my $199, like, I called that moment. I'm like, I quit my job. I immediately created a website. I immediately started marketing. Like I always like to say, like you jump off the building without the parachute or with the parachute and figure on the way down how to work it. Like not just I'm going to sit there and check everything off because there's other people that are hungrier than you that aren't going to be checking everything, that are going to jump faster than you, and they're going to get to the prize before you. And maybe it's not going to be there anymore. Like everybody, especially nowadays, everybody wants to be an entrepreneur. Everybody wants to make money online and it's getting tougher and tougher and tougher to make money online. Not like it was in 2017. So to all the younger individuals listening, like, you have to take risks. Like, you have to go all in and not just be like, oh, but my job pays me this much, so I'm going to be there 9 to 5 and then I'm going to work 2 hours on this side hustle. But then I got to sleep my 8 hours because I love fitness. Like, it's got to be like like, fuck this, I'm all in and I'm going to achieve my goal no matter what.
I agree. And I think too, it is being okay with like, not everything's so perfect, right? Like for me, even though, yes, I had like a good foundation with my parents, I remember thinking when I first visited San Diego, I realized I was like, I would rather live as a homeless person on the beach here than work in a corporation wearing a suit and tie every day. And when that fully clicked, I was like, I was like, dude, I got to go for— like, again, it felt like a big risk at the time, but in reality, it was like going back to my parents or living on a beach. I guess homeless is not the best thing in the world, but, you know, like, it just was like I wasn't willing to, like, go the normal path or just, like, accept decency, right? And I think a lot of people, they're afraid because they have that $3,000 a month coming in. It's covering their rent and all these things, and they're afraid to shift. And it's like, dude, well, you're never going to get to where you want to be if you're afraid to.
How— like, how can you possibly be happy? Right. And again, the big discussion is, does money buy happiness? No, but freedom, in my opinion, does. Money buys freedom and freedom brings happiness. But like, there's times like, dude, the office— I don't go to the office every single day, but our office is 20 minutes away now from before because of traffic. Before it was like 3 minutes. And when I sit like, when I sit 20 minutes in traffic and I get to the office and I'm in meetings all day and then I drive 20 minutes back, like I'm so drained. And I think of people that do that every single day, driving sometimes an hour to sit there to have your boss fucking scream at you. Like what I do is fun. Like we have Tai Lopez in the office, we have Kevin O'Leary the other day. Like it's draining, but it's fun. And it's tiring. But the people that they're doing something every single day just because they're comfortable, they can't be happy, bro. You gotta, you gotta go for it. And if you, if you strike out, it is what it is. At least you, at least you tried. And then you gotta try, you know what I mean?
Like, oh yeah, then you just keep trying, dude. And eventually, I do think if you put in— and it's— and I actually just watched this little Tai Lopez clip on TikTok the other day, and he was talking about how you know, it's not— it is about how hard you work, but now with like AIs and stuff, it's more about finding the AIs and the softwares because not one person could ever do what an AI could do as far as like the follows, unfollows and stuff. Yes, you can spend 20 hours and at that time that was probably the best way to do it cuz the AI didn't exist then. Um, but now with everything, so you gotta like, if you're not looking at the AIs or the techs or the softwares and stuff to grow your company, you're gonna fall behind.
Like it's just, it's inevitable cuz they're like And human, you have to, you have to, like nowadays everything is technology, right? Like I was just on a call with a lawyer, you know, seemed pretty successful, but he said his competitor is doing like 10 times what he's doing. And I asked him why and he's like, oh, 'cause he's got an Instagram and he's verified and he's got 2 million followers. And I'm like, why aren't you doing that? He's like, ah, I'm just a little lazy. I don't know if I want to, but I'm like, dude, you could literally 10x everything you're doing just by having a damn Instagram account. Like you said, get some AI to write your captions, get an assistant to post your posts, get someone to help you, like spend money on campaigns. It's not hard, especially nowadays. It's not hard with all the technology. Like I always think about like back in like when my dad was my age, like how the fuck would you do business?
I know, dude.
It was like how, like, you literally had to go in person. Like, for example, using— we're talking about Ty Lopez here, dude. Ty literally flew in from Sweden because I sent him a message on Instagram, yo, you gotta check out the CRC opportunity, fly in, boom. He flew in, meeting 30 minutes, boom. Now we Zoom, you know, once a day, once every couple days. Back then it was like, how the fuck do I even contact him? Like, how do I— how do I get him here? Like, and then once he's out of the office, what do I do? Like, I fucking send mail his way. Like, it's so easy to make money nowadays. Back then, like, those are the true VIPs. The 2 MVPs are the ones that were making money back then. Now it's easy, bro.
Dude, I, I agree. Yeah, when people say it's like too hard now, I'm like, dude, imagine before the internet and stuff. Like, imagine if like the only way to contact people is not like— and I actually in college I did door-to-door sales, which I think is— that benefited me in so many ways because it's like, oh, okay, rejection and stuff. And like, in sales, like, people are afraid to hear the word no. It's like, dude, guess what? The way to success, you hear the word no 95% of the time, but that 5% is a couple million a month or whatever you, you know, get to. So it's— that's just the reality.
Sales is the most important thing any entrepreneur can have. I don't care what any Buddy says sales is number one. You got to know how to sell. You got to know how to market yourself. You know, like, like you said, if you have the balls to walk into a restaurant and sell ERC or, you know, if you have the balls to knock on someone's door and try to sell them something like, dude, when I first started, when I first met Chris, I was— and it wasn't really selling, but we were part of this network marketing company, or he was, and he got me involved. I don't know if you ever heard of Congen. Where it's this like ugly big square alkaline water filter, right?
Okay.
Very first thing. It's a great product, right? It really is. I still, I still use it today. But the very first thing that I had to sell was calling my friends, business partners, family, and convincing them to buy a damn fucking little white thing that will filter their water to make them feel better, right? That's what I'm having to peddle here in the beginning. So So once I got to something like ERC, right, that it's like, hey, you want this money or not? Like, it becomes so much easier. So as an entrepreneur, if you can get out of your comfort zone and learn how to sell, sell anything, you're gonna be in a good position to make money.
100%. And it's also too, like, you can make yourself useful then for any business, right? It's not if you're just like one subject matter expert, like And again, like Facebook, I'm just using that as an example. That's great. But if you're good at sales, then you can sell Facebook ads, you can sell ERC, you can, and you can basically make yourself useful for any company. And that's what I was going to say. What's cool about WiFi Money that I just realized is that the way you guys have branded it, you are able to pivot actually very easily, right? Because it's like, and I know you still do Instagram, but let's just say you decided not to. It doesn't matter because the ERC thing still qualifies under the umbrella of Wi-Fi money. So you can pivot as long as it's anything making money online. Wi-Fi money makes sense, right?
Exactly, bro. Like, did I ever think— I remember when I created the brand Wi-Fi money because we already had a pretty big business, but really no brand for people to relate with. And it was like 3 in the morning in Ecuador. I was out there and I was just tossing and turning like, I have to brand this, you know, we got to go to the next level. And then the word Wi-Fi money, I'm like, I love that. I, you know, let me look it up. And I got open my computer and I'm blind. I don't— I wear contacts, like, so I have the computer like this. I'm looking up the URL to see if it's available. And it was like $9,000. And back then I wasn't making that much money, but I was like, screw it. Boom, I smashed it. I bought it. And that was just how it was born. But back then when I did that, did I ever think that we were going to be in like government grants or, you know, soon to be real estate? Or no, I thought we were going to be like selling followers and doing the, you know, social media stuff for the rest of my life. But as an entrepreneur, you got to pivot. Like we had a team in Colombia, great people, and they still do a lot of the follower stuff. And I was having a conversation with him and he was like, Alex, you know, what do I do? Business is really slow. And I was like, bro, I've been telling you for years, you have to innovate, you have to pivot, right? That doesn't mean you have to get distracted and chase the next shiny object, right? But you got to innovate because now all of a sudden everybody and their mothers has followers, so it's not as impressive. So now you got to give them another service. You got to be able to offer them something different. And that's why, like you mentioned, Wi-Fi Money is an umbrella to really do anything. Like, you know, who knows where we'll be in the future. As long as we're teaching and helping people to make money online.
So that leads to my next question is, and I think in today's world, because everything's moving so fast, it's kind of hard to think out, I think past even like 2 years is kind of a lot. But do you, do you guys have any plans? Like you said, real estate, I think too. Is there, is there something after ERC that you're planning or are you like laser focused and then you'll kind of figure it out and pivot, you know, once you get Well, the next 2 years is laser-focused.
I love this program because we're genuinely helping so many people. We've got all these Facebook groups and every single day people just posting like— and not just posting like, hey, I made an extra $500. Like, we had 3 girls, like single moms yesterday posting in the group. They're like this little group of moms that are constantly working together and they're like, one of them made $77,000, the other one made like $65,000, the other one like $27,000. For the month. Yeah, for the month. Like, what, what profession makes $70,000 a month? Like, some doctors don't make that kind of money, right? So it is so rewarding, and, and, and they didn't pay a dime to be a part of it, right? And, and the— and they made that money by helping all these businesses who now love them for helping them get that money. So, you know, it really has been our focus here for— and it probably will be for the next 2 years But, you know, we're heavily invested in real estate. I definitely see a big play, you know, in the real estate space. Honestly, like, that's my goal moving forward. Like, I don't want to— I don't want to have any services where I'm charging people money. Like, I want it to be, you know, give free value. And then the way that I make money is if you produce awesome, I get a piece of it. You make, everybody wins, right? Because coming from the beginning of like having to charge people, like, you know, and them complaining and headaches and, you know, people are like, oh, you're a scammer when all you tried to do was help them. It's just, it's just annoying. So now tasting the whole free program and helping people is incredible. We'll probably stick to something similar like this.
Yeah, dude, I love that. That's actually just to go back to Hormozy for a second. I feel like that's kind of what he's built, right? I mean, he's got a book that's $0.99, but ultimately he's built himself like this funnel of it's all just like super valuable content, it's all free. And then if your business is doing a couple mil, you can reach out to him through his website and then he might, if it's a good fit, he'll become a partner and take a little piece, right? And it's just this win-win the whole way up. Um, and then so you said Grant Cardone too, like we actually, um, uh, Sandy Glant, we, we did her book, uh, if you're familiar with her. So, um, is that kind of the model then you guys are going after? Uh, meaning like just get a lot of doors like apartment complexes like that, or is it like a different strategy?
No, I mean, it's— it potentially would be. And again, this isn't something that's said.
Yeah, right.
It should be something because, you know, I've got a couple of things that people don't know about that I'm— we'll share on the next podcast.
Okay, cool.
That really— that really worked out for me. But I'm always— I always do that, right? For about 2 years, I test something out. If I can make a ridiculous amount of money with something then I roll it out and I say, hey, this is what I've done for the last 2 years. ERC wasn't like that because it was— there was nothing like— it was essentially free. Like, yeah, try this out. If it works, it works, right? But, um, I've, I've heavily invested in a few things that have worked really well for me. Um, it isn't that what exactly what Grant does, but I would potentially like to do something like that where people can invest, invest alongside with you on, on projects, or like you said, they apply and then I buy a piece and work together with them and just have more fun, dude. Like, I've worked so hard for the last 5 years of nonstop, just every single day, bro, that I just want to get to a place— and I know I'm still young— but get to a place where I have all the money invested. It's making me great passive income. If I don't want to work, I never have to work. But then I dedicate my time to genuinely helping people Um, and, and because there's nothing more rewarding. Like, we've got a couple— like, Chris Casey, who's our COO, um, he was literally— his 9-to-5 was working for a newspaper, and then, you know, he made like $3-4 million with us last year, right? So it's crazy. Like, we have this girl from Nebraska— I think it's Nebraska— she lives in a town of 300 people, dude. 300 people. And there's one street in her town. And now she's making hundreds of thousands of dollars a month with us and seeing the impact you have not on just her or her family, her future kids. Like that kind of stuff is what really gets me excited, that the making money part, like once you hit a certain number of income, like what's the difference with making $4 million a month and making, you know, $6.2 million? Like, yeah, it's significantly more money, but is that really going to change my lifestyle? Not really, man, unless you jump up to the billions and I get a fucking $400 million yacht. Like, that shit just doesn't bring happiness, it brings more problems. So, you know, I always— my goal has always been $100 million invested producing cash flow for me, and then I just focus on, on helping people, dude.
Yeah, I agree. And it's, it's interesting because I agree with your comment on the money and freedom. And I saw, um, Pitbull, he says this in some interview, he's like, people that say that Money doesn't buy happiness, haven't given enough away yet. And it's actually what you're saying. You just didn't say it exactly like that. Because what you're kind of saying is like, once I'm at that $100 million, I'm going to let that flow and then my core focus will just kind of be philanthropic, right? Like, that's basically—
there's something about giving money away to people that is just so incredible. Like, one of the things that I— when I travel is like, last trip we were just talking about that Asia trip. On that trip, I think I took like $28,000 in cash. And I don't even show this. I maybe posted one person. I don't even feel the need to post this. Yeah, it's in some of my YouTube videos and it's cool to show because it motivates people. But I just love— you can feel someone's energy when they're good. So especially when you travel and you stay at these hotels and they're 5-star or whatever, sometimes 7-star hotels, people are just humble and so over the top nice with you. Our tour guides, I was just watching, we went to this crazy elephant elephant hotel in Thailand where every morning you wake up, have breakfast with elephants and go walking with them. And it's just insane. But our tour guide, he was just the nicest human being. Like, he showed me pictures of his family, like he's living literally like in a hut. So just like the last day, he gave him like $7,000, right? Or when we went, the dude was just like, didn't even know what to do with his life, right? In Cambodia, our tour guide for all the temples was this guy that was in the Vietnam War, lost his entire family, I guess, in like a bomb that they dropped. Whole village destroyed. He then went to the military, was in the military for like 7 years. He ate snakes and rats and whatever he could find in the jungle, slept on a hammock for, you know, 4 or 5 years of his life, and now humbly doing tour guides for this hotel. I know he's not getting paid that well, made probably made like $20 on our tour. Same deal, gave him— I didn't give him that, that much back. I only had like $1,000 cash, gave it to him, and I gave him a hug. And it's crazy, this guy to this day will write me for Christmas, Thanksgiving. The other day he wrote me just, you know, thinking of you, Alex, hope all is well. Because it wasn't even the money, like his message he sent me after was like, Alex, nobody in my life has ever given me a hug. And I was like, I was like, holy shit, I just gave this guy $1,000. And the very first thing he thought about, like, nobody like has ever given me a hug. Like, just hugging the guy changed his life. So when you start getting those stories and you feel that, like, it's incredible. So both helping people by, you know, be— being entrepreneurs, but then I just want to have an obscene amount of money to give away, bro. Like, I want to be that guy that'll tip the valet guy like $5,000 bucks just for fucking hell of it. Like, it's just incredible, dude. Like, sometimes I'll see somebody on the street, I'm like, man, that guy looks like a tough day. Like, boom, hand him cash. Like, it feels so good, bro. Like, that's to me is happiness, dude.
Definitely not like— I watch a lot of Jordan Peterson content. He's that, um, you probably heard of him, psychologist, pretty famous author. And dude, on stages he cries all the time because he's just like The thing is with like the help, and his isn't necessarily in like, like giving money, but more so just like he's helped a lot of, I think girls too, but I guess mostly guys, they say, yeah, become more motivated, successful, however you want to word it. That, you know, he'll just walk down the street and he'll have like hundreds of people come up to him and just tell him the story of like who they were before they encountered his work and then how they implemented his work and then how they are now. And dude, You know, you can't even pay for that type of feeling. Like, that doesn't exist. Like, meaning, like, it's not something for purchase. Like, it's something earned, right? And it's just, it's incredible.
Um, it's awesome, man. And, and, you know, for everyone listening, like, if they just think that stacking cash and, you know, listen, you got to be greedy in the first couple years. You got to go crazy. You got to stack cash. You got to feel good about it and make, and make your money, and be aggressive about it. But I remember a really good friend of mine, mentor Peter Taunton, he was a founder of Snap Fitness, sold it for, I think, 9 figures.
Oh, he's on the podcast. I know him.
Yeah, he do. Great, great guy. He's incredible. I remember this like it was yesterday. We were talking about it and he said, Alex, one thing that's gonna happen in your life is, you know, money isn't necessarily gonna solve any of your problems. It's actually gonna make all your problems that much more sophisticated. Complicated and, and then that much harder. And I was thinking about that today. I had like 4 calls, like 4 hours just today, literally, with like my trust, my estate lawyers, you know, like tax attorneys. Like, and you're just thinking like, dude, my life was so simple when I sold that girl that $199 package. Like, dude, I was just like, I'm rich. Like, this is fucking awesome. Like, and now I'm I'm like talking to tax attorneys and estate lawyers and they're setting like this whole castle up with me with different layers and gift tax structure and do this and do that and sign this and pay here and pay that. Like on any given day, I'm spending fucking $25,000 in a day just from legal fees and trust structures and just expenses. And the problems start getting so sophisticated, right? So I guess my message in that is, and I'm happy, it's not like I enjoy it, but you just gotta enjoy the journey. Like every single step of the journey from when you have $0, when you first close your first client, when you hit $10,000, don't get so caught up on when I hit this number, I'll be happy. I remember when I thought like when I have $10 million invested, like I'm done, I'm done, I'm done working, I'm good. I get to $10 million invested and now I'm just thinking like, fuck, that's not enough. Like now I've got all these expenses. Now I've got this coming up. Now I've got the toys, the cars, the jet. Like, but you just gotta enjoy the journey, dude. Like, that's it. You just gotta be happy every day. Wake up and, and put a smile and just enjoy it, dude.
Yeah, I, I agree. Um, so yeah, dude, what I want to do, I want to just leave the floor to you. If there's anything we didn't cover that you want to share, please do, and then let people know how to connect with you. I really enjoyed the conversation, dude. Thanks for coming on. Um, but yeah, floor is yours.
I think, I think a cool story that I don't know you'll enjoy, but I know that I'm had, um, past podcasts, people have loved this. They always ask me about this. So it was, um, how my business partner and I, how we got the jet, because we got a jet, um, what was it, a year, 2 years ago?
Okay.
Yeah, 2 years ago. And how that whole thing happened, right? Because it kind of went from, you know, 0 to 100 in purchasing this jet. And a lot of people reached out to us and asked us about it, but Essentially, Chris and I were flying nonstop on, you know, on jets all the time and chartering them. And dude, it is so expensive to charter jets. I remember one time you're in Medellín, we chartered one in Medellín. It was like $60,000 there and back. JetBlue for a couple hundred bucks. Like, it was ridiculous. 3-hour flight. I remember we're going to Tennessee and again, it was like a $30,000 flight for like an hour and a half. And I'm like, Chris, like, you really want to spend this money, bro? Like, I'm going JetBlue. I don't care. I'm not spending that money. And but the jet was sick, like, as this beautiful white interior, like, super badass. And, and he goes, why do we keep spending money on charters? Like, imagine how much the owner of this jet's making. I'm like, huh, I never thought about it like that. He's like, you know what, Alex? He's like, let's buy this jet. And I was like, what are you talking about? What do you mean we're gonna buy this jet? He's like, no, let's, let's buy this exact jet. I'm like, dude, like, what are you talking about? Like, I got all, I got all nervous, right? And he like, he just gets shit done. We literally that second we got on a call with the charter company. We're like, hey, we don't want to charter this jet. We want to buy it. And they're like, haha, it's not for sale. We're like, no, we're serious. We'll wire cash tomorrow. Like, we don't even know how much this thing is worth, right? We're just telling them, we'll wire tomorrow. Tell the owner. They're like, nah, not going to happen. We're like, whatever. I'm a big believer in God. You know, that's how I grew up. I believe everything happens for a reason in his perfect timing. And within 48 hours, we get a call back from them, and they're like, you guys will not believe what happened. We didn't say anything to the owner, but the owner literally just asked us that we should put the, the jet on, on the market just to test the waters and see what happens. And right away, we told them that we had these two crazy— back then I was 29 years old— these 20-year-olds trying to buy the jet cash. And the owner got all nervous. And long story short, dude, it was the fastest fastest ever plane acquisition. It was a Monday where we saw it and we called the charter company. On Friday we had purchased the jet and we were flying to Turks and Caicos for Chris's birthday. And no due diligence, nothing. We just like smashed the wire and did it. And I guess my message with that story, other than it being a really cool story, is that that's what got me to where I am today. Right? Just making these quick decisions, going all in in every single decision I take. And yes, you're gonna lose a lot by doing this, right? More than the person that studies every little thing. Like, I bet you if I would have done all the due diligence in the world and known how much it was going to cost— like, dude, we pay our pilots a $250,000 a year salary, right? Like, if I would have known those things, I probably would not have taken that decision. But that purchase took us to the next level, right? We attracted that level to us. And it's because we take immediate action. It's because we take massive risks. And yes, I've lost 80, 90% of the time. I lose. That's just— that's facts. And investments, not to mention crypto— on crypto, I'm 100% failure rate. And other, you know, you just, you just lose. But the times you win, those are the ones that are going to define you, and those are the ones that take you to, to the next level. So for everyone listening, you know, don't be afraid to take massive risks. Go all in, whatever it is. It might not be the jet. Maybe it's something smaller for you. Maybe it's a vacation. Maybe it's buying your wife, your girlfriend something, your son, taking him on a vacation. Like, those little things, you know, make such a difference in your life.
Dude. Yeah, I agree. And just to ask this question because it just— I had a memory. Were you the one that was Steve Will Do It needed a plane?
Was that you? Well, so listen to this. You want to know? You want to know how I got into this new ERC opportunity? That's literally like we're on track to make 9 figures with this. Yeah. How we got involved was because I gave my jet to Steve Will Do It. So Steve will do it. Somebody that I really look up to because of the gift, right? Because he gives and gives and he's such a genuine guy and didn't even have a relationship with this guy. I just DM'd him and I said, hey Steve, I recently got a jet. If you ever want to use it for anything, let me know. And that was my message to him, right? A month goes by, nothing. 2 months goes by, nothing. 3 months goes by. I wake up Friday and it's a message. Yo, Wi-Fi, are you serious about the jet? I'm like, yeah, man, what do you need? He goes, I need to go to New York tomorrow for the UFC fight. I was like, done deal. I called my pilots, they were on a charter, paid them extra to go pick them up, like all in, the whole ordeal to pick them up, wait for them over the weekend, pay hotels for the pilots, bring them back. Then I picked up the Nelk boys from Mexico. Then I picked up 6ix9ine the rapper from New York, dude, I spent like $100,000 in expense for these guys and I genuinely didn't expect anything back. It wasn't like I told Steve like, hey, listen, I'm going to pay this and you shout me out or you do this or you do that. Nothing, dude. Of course, being the guy that he is, he was like, oh, why? My money. I'm on his jet. This guy's the man, blah, blah, blah. And it landed me hundreds of thousands of followers, one of which was the guy that introduced me to the ERC opportunity that now is going to potentially make me 9 figures, right? So it's like, because I had the guts, because I had the balls to not only let someone borrow my jet but spend that money in doing so, my ROI was 100, 1,000x on the money I spent.
Dude, that's amazing.
Everybody follows Steve will do it. That was the craziest part. Everybody fucking like, were you the guy that gave Steve the jet? Yeah, yeah.
I started to connect the dots there And I was just like, I think he's the guy that did that.
I was the guy, dude. I was the guy. And we did it several times. The Nelk Boys put me on their Instagram. They're like, boys, go tell Wi-Fi Money to send the jet. And dude, I got like— these guys have an army, bro. Like an army where they're like, yo, go, go hit them up. So my Instagram blew up. And again, it's just energy, man. Like when you do good things and you give, guess what? You know, you're going to get it back, right? That's whether you believe in God or Buddha or whatever you believe in. I believe in energy. And whenever you're not afraid, like when money's energy, right? So when you let it flow, especially when you let it flow out, it flows back in. That's why all the people that count every single penny and don't want to spend any money and are afraid like, oh no, I made $10,000 last month. I don't want to go on that trip. I don't want to invest in my Instagram account. I'm afraid. I'm afraid. I'm afraid. Well, guess what? Money is going to be afraid to flow back in your life. So there's a reason why you don't level up. And, you know, my, my Lambo, right? I literally had $100,000 to my name and I said, I need to make a bold move so, so people can believe in what I'm doing. I took $83,000 and I put down payment on a Lamborghini. I got the Lambo. I drove the Lambo that whatever it was, like a week or so. I was the brokest shit with a Lambo. It's $17,000 in my bank account, but I had a fucking Lambo, dude. And then guess what? Next month I made $30,000, the one after that $50,000, then $70,000. I made back the entire Lambo in 45 days. And that's what helped me propel me to that $100K month. And I'm not saying fake it till you make it. For me, it wasn't to, you know, I wouldn't lie to people like, I'm a multimillionaire, check me in my Lambo. I tell people this story, but it just attracted so many high-level people into my life that the $17,000— like, this is a true fucking story, I still have the screenshot of my bank account— $17,000 driving a Lambo. I was like, I don't even know if I'm going to be able to pay the financing next month. Like, if my business doesn't grow, I'm done. But because that massive risk is what led me to that next level, and then I started feeling comfortable again. I got a McLaren, I started feeling comfortable again. I got the jet. Started feeling comfortable. Now I got something else I'm announcing here soon. Like, it's just constantly making myself level up to where I see my competitors, where I see other people hoarding the money and scared to spend it.
Dude, yeah, that's a huge lesson right there. That's incredible. Yeah. When you tell the jet story, you got to— you should say it all the way to this point because that's the full story, right?
Yeah. Then I— then I gave it to Steve. Then I did the this. Like, it's been sick, man. We've had a bunch of celebrities on there. We do some meetings. Like, whenever we're trying to win over a massive affiliate, right, that I know can make us tens of millions of dollars, what better than being like, hey, yo, you know, our jet's gonna pick you up tomorrow, like, and fly you in for a quick meeting. Like, they're like, shit, all right, these guys are serious, right? So it was definitely the best decision. Now it brings so many headaches. Don't even get me started. Like, last year, spent like $150 grand on new windshields. Something happened to the engine. Our Wi-Fi every single month is $5,000 a month. Like, this is like a big boy expense. Big, big boy expense. But because we decided to do that, it's brought again big people to our lives.
Yeah, dude. 100%. Dude, that's incredible. So wait, tell me, what's your Instagram? It's just Wi-Fi Money.
So yeah, if someone, if someone looks up Wi-Fi Money on Instagram, it's— I'm verified. It's actually Ameller, my last name. A-M-O-E-L-L-E-R. I need to change that. I need to be Wi-Fi Money because everybody's like, Ameller, what's that? It's my last name. It's how I started. I don't feel like changing. But if they literally look up Wi-Fi Money, it's the only verified account. And that's where I do all my business. So if anybody ever wants to, you know, chat with me or send me a message, whatever, you know, reach out to me on DM. And I'm more than happy to work with them and help them out.
Perfect, man. Dude, thanks again for coming on. This was— this is an awesome episode. Appreciate it.
You're the man, dude. We got to do— we got to do a jet trip and hang out in Colombia. Whenever you're back, bro, let's hang out.
Done deal.
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