In this Business Blast Podcast episode, host Speaker A interviews Amy Leu, founder and CEO of Brand Made Creative. Amy shares her entrepreneurial background, noting her father's legacy as a self‑made businessman in Taiwan and how that inspired her to start her own company with a former coworker. She emphasizes that traditional assumptions about a target market are often wrong and recommends discovering customers through online forums and crowdfunding platforms like Kickstarter and Indiegogo. Amy stresses a sales‑first approach, urging founders to sell early, become their own mascot, and not wait for perfect pitch decks. She advises younger entrepreneurs to build confidence and avoid self‑doubt. For happiness, she highlights gratitude and perspective. The book that most impacted her is Dr. Wayne Dyer’s Change Your Thoughts, Change Your Life, which taught her to align with Taoist wisdom and trust intuition. Her favorite quote, “Don’t worry about failure. You only have to be right once,” from Dropbox co‑founder Drew Houston, encapsulates her mindset. Finally, she invites listeners to connect with her on LinkedIn (amylee314). The episode ends with a sponsor message for Anchor.
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Alright everyone, welcome back to the Business Blast Podcast. Today I have a very special guest with us. Her name is Amy Liu. She is the founder and CEO of Brand Made Creative. And welcome, Amy. The first question I have for you is, what's the best story from your life that has an underlying valuable message?
Um, wow, 2 and a half years ago I had the chance to partner up with an ex-coworker of mine. We started our business then. and we never looked back. And mainly the reason why I share that is because I have entrepreneurship in my blood. My dad, he's the first self-made businessman in Taiwan in the '70s and '80s. He pretty much brought in a great number of national GDP during that time in Taiwan. And I really look up to him. And so I've seen him done it, always wanted to do it, and finally I had the chance. And now I'm kind of living the journey of entrepreneurship day by day.
And what's the most valuable piece of information we should know that's within your expertise or industry?
Um, what I've really learned is that who you think you know your target or ideal customer is usually That's not right. The best way possible to really find out who your customer and your target audience is for your product or industry is really to go out there. To go on internet forums, try Indiegogo, we did Kickstarter, to really hear what people are willing to pay for the product or the services that you're offering.
And what's your best piece of overall business advice?
You don't have to have an MBA from Harvard or Stanford to start your own business. Really, it's about going, going at it, really taking an idea. Don't be afraid and get the right co-founders or team together and focus on bringing the right product to the right people. And selling. A lot of people, they put on like really perfect-looking pitch decks and things like that, and they will work on it for a long time, but never really put it out there to sell. I realized, just try to sell whenever you can. I bring my products everywhere I go. I talk about them everywhere I go, whatever I do. You're your own best, best mascot and salesperson for your company. So, you know, build a thick skin, just sell.
I agree so much with that. Love that answer. If you could give your younger self one piece of advice, what would it be?
Build on your confidence. Don't second guess yourself. Don't, you know, doubt yourself. Being young is like people tell you, oh, you don't know enough, you haven't experienced enough of life. So it's kind of like hard for young people to try things. I feel like because of that, how society looks at youth. So no, don't think that way. Do what you feel like is right for you and be confident and believe in yourself.
And in your opinion, what's the key to happiness?
Be grateful. Be thankful for every big or little thing in your life. That will change your perspective on how you see everything. And the perspective is key. You can point your perspective to which direction you want to make you feel happy.
And what's the best book you've read and what was the number one thing you learned from it?
Dr. Wayne Dyer's book called Change Your Thoughts, Change Your Life. It's about living the wisdom of the Tao. So 81 Verses of Tao Te Ching by Lao Tzu from 2,500 years ago. And it's about connecting to and aligning to nature and not fighting fate and destiny. And that book, I've read it probably 5 times and it really changed my life. It changed my perspective on how to live a fulfilling life, and it taught me how to trust my own intuition.
And what's your favorite quote and why?
It is, "Don't worry about failure. You only have to be right once," and it's by Drew Houston, the co-founder and CEO of Dropbox. It's really— that's the way to go. You try, you fail, you fall, but hey, if you don't try, you you won't hit the jackpot, you know, and you only need that one success story. And that's it.
Yes. And well, thank you for coming on, Amy. The last question I have for you is where's the best place for people to connect with you and find you online?
Please find me on my LinkedIn, message me. I've had a few people message me through that to talk about business, for mentorship and everything. It's been so wonderful to connect with people on there. So my address there is amyloo314, A-M-Y-L-E-U 314.
Perfect. Thank you again for coming on, Amy. We really appreciate it.
Thank you so much.
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