In this Business Blast Podcast episode, host Tyler Wagner interviews Bryan Eisenberg, co‑founder of Buyer Legends and bestselling author of several marketing books. Eisenberg shares personal stories and practical wisdom. He emphasizes never discounting yourself, recalling how teachers never imagined he’d become an author. He identifies curiosity as the foundational skill behind hiring, coaching, writing, and business success, urging constant learning. His core life mantra, "Be better today than you were yesterday," drives incremental improvement across business, parenting, and personal health, including his own weight‑loss journey. Eisenberg stresses the need for work‑life balance and regular recharging, noting that burnout hampers performance. He links happiness to balance, purpose, and leaving a legacy for his three children. When asked about influential reading, he cites Chip and Dan Heath’s Curse of Knowledge, highlighting the value of external clarity even when it feels insulting. He reiterates his favorite quote—the same improvement mantra—and explains its relevance to daily incremental steps toward success. Finally, he provides his online touchpoints: BuyerLegends.com, his personal site, and social media platforms.
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Welcome to the Business Blast Podcast. I'm your host, Tyler Wagner. This episode is brought to you by Authors Unite. Authors Unite makes the process of becoming a published bestselling author as simple as sipping your morning cup of coffee. You can learn more about Authors Unite at authorsunite.com. Now let's jump into the episode.
Alright everyone, welcome back to another episode of the Business Blast Podcast. I'm your host Tyler Wagner. Today I have Brian Eisenberg with us. He is the co-founder of Buyer Legends. He's also the co-author of the Wall Street Journal, Amazon, Business Week, and New York Times bestselling books Call to Action, Waiting for Your Cat to Bark, Always Be Testing, Buyer Legends, and Be Like Amazon. So welcome to the show, man.
I'm excited to be here.
Excited to have you on. Excited for your answer on this first one. The first question I have for you, Brian, is what is the best story from your life that has an underlying valuable message?
Wow, there are a lot of them. I've certainly, you know, been written off. If you would have asked any of my teachers when I was growing up, I don't think any of them would have ever told you that I'd be an author, let alone a best-selling author. So You know, never discount yourself. Never think that you can't do something if you set yourself out to do it.
And what is the most valuable piece of information we should know that's within your expertise or industry?
Curiosity. I think if you really boil down everything we've ever done and everything from even how we hired people to how we built our practice, how, you know, we wrote our books, how I helped coach my, you know, my son's baseball. I mean, on and on and on. It always comes down to curiosity. And I think it's a skill that a lot of us lose as younger kids because, you know, the schools kind of beat it out of us. But just remain curious, remain a constant learner, and a lot of good things will happen to you.
Yeah, I agree. And that might lead into the next one. The next one is, what's your best piece of overall business advice? So not necessarily necessarily industry-specific. So if you have some more to add there, feel free.
You know, I think this is the same as my, you know, my motto, my quote for life. I actually wear it as one of those bands around my wrist, which is, "Be better today than you were yesterday," right? Always trying to grow, always try to find some way that you can improve yourself. And for me, it doesn't matter whether that was, you know, helping businesses improve their, you know, customer experience and online conversion rate. Doesn't matter. Like I said, if I'm trying to help my son, you know, throw 75-mile-per-hour fastball by the time he's 13 or hit 400-foot home runs, or the fact that, you know, I've lost over 100 pounds 10 years ago and kept most of that weight off. It's still the same philosophy and same thinking behind it, which is be better today than you were yesterday.
And if you could give the younger Brian, younger, your younger self one piece of advice, what would that be?
Oh, learn to balance life a little bit better. I probably wouldn't have needed to lose those 100 pounds if I would have just managed to balance life a little bit more. You know, we got so focused on building the business and building the agency, and kudos to, you know, my wife and my family who put up with my crazy hours. But at the end of the day, I wish, like I do now, I just had a better balance around life. You know, I take time to go to the gym, I take time to prepare healthy foods. You know, work is going to be there tomorrow, and, you know, while we constantly hear You know, all these stories about people who wake up at crazy hours and work for all hours of life, you know, at night, it'll burn you out. You are not performing at your best. I don't care what anyone is trying to convince you otherwise. Find, find the balance, find a way to constantly recharge. The magic is in the recharge.
And that could lead in pretty well with our next one. So in your opinion, what is the key to happiness?
It's exactly that. I think you're right. It led in perfectly, which is You've got to find balance. You've got to find a reason why you want to do and accomplish the things you want to do. And for me, it's my kids. You know, I certainly heard it from my parents growing up, but now that I have my 3 kids, I've got a 17-year-old daughter, 13-year-old son, and an 8-year-old son. And everything I do is about how I can leave a lasting legacy for them and help them be on that course to improving their lives every day and being those constant life learners. So if you put the energy on things that you're proud of and that you feel that matter to you in the long run, you'll be happy. You just got to be satisfied with your part of it.
And this next one, I'm really excited for your answer because I know you're co-author of many books. So what is the best book that you've read and what was the number one thing you learned from that?
Wow, there have been so many. I don't know if I can name a best book. You know, two of them come to mind right away. One of them is Chip and Dan Heath's Curse of Knowledge, and I think that one is, you know, how hard it is to read the label when you're inside the bottle. You know, you definitely need to have people who can give you outside perspectives. And to go along with that, my mentor, one of my best friends and my co-author in Be Like Amazon, Roy Williams, likes to say the price of clarity is the risk of insult. And so find the person who's willing to be clear with you and tell you things the way they really are as opposed to how you want to hear them. And yes, you may be insulted by some of that, but that clarity that you get in the long term will add a lot of value to you so you're not stuck inside that bubble. Model.
Yeah, I really like that, man. Thank you for sharing that with us. Maybe that is— that's kind of like a quote. What's your favorite quote and why?
I wear it around my wrist like I told you earlier. It's, "Be better today than you were yesterday." It's all about the little things we do. Occasionally, you'll have something brilliant and a big idea that you're acting on, but the way you actually achieve success is those small incremental steps that you have to take every single day to get there. No one's an overnight success. There are lots of little pieces that happen in between. And so as long as you can stay focused on, you know, you're working to get better, you're working to improve things, you're on the right trajectory. And I think that's really all that we could ask for. It's like, you know, you're not gonna get to the top of the mountain just by wishing on it. You've gotta take the first step and fight with the little pedal. Take the next step and, you know, maybe roll your ankle a little bit. But along the way, you'll see some great views and you'll feel accomplished. And when you get to the top, that's, that's when it feels really awesome.
Thank you so much for coming on. The last question I have for you before we let you go is where is the best place for people to find and connect with you online?
I'm pretty much available just about everywhere. You know, obviously, you know, my websites, BioLegends.com and BrianIsenberg.com, but also, you know, on Instagram and Facebook and LinkedIn. Yeah, not hard to find.
Perfect, man. Thanks again for jumping on.
It was a pleasure.
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