Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

Delivering Value To Clients | The Tyler Wagner Show Shortclips - Frank Bria

Name: Delivering Value To Clients | The Tyler Wagner Show Shortclips - Frank Bria
Uploaded: 2022-02-28T16:30:19+00:00
Duration: 1 min
Channel: Tyler Wagner
Description: In this short clip from The Tyler Wagner Show, Frank Bria recounts a period when he lost most of his clients and was forced to start over. He describes…

28 Feb 2022 · 1 min

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In this short clip from The Tyler Wagner Show, Frank Bria recounts a period when he lost most of his clients and was forced to start over. He describes how he had to relearn how to provide value beyond simply trading his time for money. Although his role had been to teach software and analytics companies to productize their services practices, he initially resisted applying those principles to himself. After reflection, he realized that the solution was to productize his own offerings, creating repeatable, scalable services rather than bespoke, time‑based work. He outlines the mindset shift and the steps he took to transition his consulting practice toward productized services, emphasizing the importance of delivering consistent value to clients.

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It was a tough road. Like, sound like clientless now, you gotta start over again. And I had to basically relearn how to provide value to my clients that wasn't just me, you know, wasn't just my time. And, uh, and it took some thinking, but the stupid thing was, again, like I said, I'm a slow learner, um, uh, with— I had been teaching my clients this very thing because my job was to help these generally software companies and analytics firms build up their services practices so that they were productized, you know. So I'm like basically doing that for them. And for some reason, and I guess this happens to a lot of us, you kind of think it doesn't really apply to me. Like that's not really, you know, sure it works for them, but it's not gonna work for me. But I realized that no, actually that's the answer is to start productizing the services. And so I worked through this process of changing over