Developing New Skills And Abilities | The Tyler Wagner Show Short Clips - Edwin Dearborn

So when we had the lockdowns in March of 2020 and we all thought we were going to die and be eaten by zombies a couple of months later. Yep. We're all sitting at home, you know, prepping and learning how to can food and reloading ammo. And I don't know what everybody else is doing, but, you know, that's another, that's another rabbit hole people were going down, right? Oh yeah, so we had all this time on our hands and I kind of just had this epiphany that this was time. Somebody said to me, this time that's been given to you is an opportunity to rediscover new skills and abilities. And I was like, wow, it's like the universe is like, we're going to lock you down and this is an open window for you to learn a whole new set of stuff. I was like, okay, game on. You know? Yeah. So one of the things in business, for whatever, I don't know what the trigger was, but I was like, referrals, referrals, you know? Like, it's like, it was almost like making a full circle back to my roots. Mm-hmm. And I was like, is there science to referrals? I mean, there must be. And what's interesting, Tyler, if you ask a business person What's their favorite type of marketing? What do you think they say?

Favorite type of marketing? Um, that's a good question.

I don't know. I actually don't know. What would you say? Word of mouth or referrals?

Oh yeah, word of— okay, that makes sense.

Yeah, but you know, what's your favorite? They're like, oh, I built my business on word of mouth, and it's all proud, right?