Tyler Wagner posted a 10-second video on TikTok and got 3,000 views, 200 likes, and 60-70 new followers in a week. He argues authors should jump on TikTok now while the platform is early-stage and easier to grow on than saturated platforms like YouTube.
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Don't sleep on TikTok. Don't go to sleep on TikTok. This is Tyler here with AuthorsUnite.com. And what I want to say in this video is that I just started really getting on TikTok. My brother convinced me after he saw a Gary Vaynerchuk video that he was speaking that, you know, TikTok— I think it said something like TikTok could take over Instagram or something. I don't know the exact words, but either way, it's going to be— it's It's a good thing. TikTok is the new thing. It's definitely been adapted to, people are on it. Now, I wanna tell you from my experience so far, I've only been on it maybe, I've actually, my niece set me up with it like years ago, but I never like did much on it, never took it seriously. Since I've been kind of taking it seriously for the past like week, I literally have like 250 followers somehow, and like, 60 or 70 of those followers came from one post that I did. I did one post that was like this funny little 10-second video that took like 1 minute, and it got like 3,000 views, and I got like 50, 60, 70 followers, can't remember exactly, and then it was like 200 likes on it or something. And that's, so my whole point to explain this is like, it's not just about the platform, and it's not just about the content. The content's obviously very important, and the platform's obviously important, but timing is also of the essence. Timing is so important. It is so much harder now to get big on YouTube than it was like 10 years ago or whenever it first came out. So like, and not that you can't do it, you totally can, but TikTok is in that place, that time, the infant stages of where it's like, like I said, I post some little quirky, like funny video and literally like 2 hours later, I have like 3,000 views, 60 followers, and like, you know, building like a following on the platform. So don't think twice. It's actually a lot of fun too. I have a lot of fun with it. Don't think twice about it. Just get on there and have some fun, and it's the perfect time to do so. So don't sleep on TikTok.
