Tyler WagnerFounder, Authorsunite.com · Authorsunite.com and Partnerprofits.io Founder - #1 WSJ Bestselling Author - Book Publisher - Book Marketer - 4,000+ Authors Served - Millions Of Books Sold By Clients - Investor

How Can You Expand Your Alcoholic Beverage Business? | Infinite Partnership System

Name: How Can You Expand Your Alcoholic Beverage Business? | Infinite Partnership System
Uploaded: 2021-09-30T09:00:31+00:00
Duration: 2 min
Channel: Tyler Wagner
Description: In this video, Tyler Wagner explains a practical, low‑risk approach to growing an alcoholic‑beverage brand using a real‑world example of a friend who…

30 Sept 2021 · 2 min

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In this video, Tyler Wagner explains a practical, low‑risk approach to growing an alcoholic‑beverage brand using a real‑world example of a friend who launched a gin in the South of France and Monaco. He outlines how the founder began by personally visiting bars and restaurants, offering taste‑tests, and getting the gin onto the venues’ beverage lists. As the product gained acceptance, repeat orders increased, creating a steady local sales base. Wagner argues that this grassroots, on‑premise strategy—rather than large‑scale advertising—provides a solid foundation for scaling the brand to broader markets, including the United States and other countries. The video concludes with a concise, encouraging recap of the steps and an invitation to watch the next video.

Chapters

Alright, so this one is how to grow an alcoholic beverage business. So for this one, I'm actually going to use a real-life example. So I have a friend who lives in the South of France, and we were in Monaco together. I was there maybe a few months ago for an event. He came up, drove up from the South of France France to Monaco, it's pretty close. And we were talking, he came out with this gin. So he created this specific type of gin and what he's doing to start marketing it over there. And then, you know, obviously his goal is to expand to the United States and other countries. But as far as in that location goes, he started locally. And what he would do is he, or what he is doing, is actually going into bars and restaurants in Monaco and South of France and showing them his gin and letting them like taste test and then put it in their, I guess you'd say, list of beverages that they can sell. And it's a very good specific type of gin and people are starting to enjoy it and like it. And now it's starting to grow and they're ordering more and more from him, right? So Essentially, you know, what do people, when do people most of the time drink? They normally drink with dinner, right? So while they're at dinner eating, they would order a couple drinks like a gin and tonic. So that's how I would start by, if I was coming out with my own specific type of alcoholic beverage, I would start, you know, not by like advertising or spending a bunch of money and taking a bunch of risk, Although that could work, what I would do is just start locally with bars and restaurants, have them put it in their, put it in their list, and then if it goes well, they'll keep buying and then keep growing from there. So hopefully that helps. See you in the next video.