Kary Oberbrunner wrote a memoir about depression that unexpectedly resonated with readers. Instead of treating it as a business card, he built 18 income streams from it: speaking, courses, and certifications. Most authors miss the commercial potential sitting in their own work.
Chapters
For some reason, like, with that book, it told my story about, about depression and self-injury and all. It was like totally open book, and people really resonated with it. And I, I then figured out how to turn the book into multiple streams of income, like, hey, I should speak on this book, and hey, I should create a course. And then people said, can we get certified on it? So it kind of happened by accident, but I started to turn a book into multiple streams of income. And then Tyler, you know, that that's pretty, that's pretty hot. Like very few people know how to do that or do that. They just think, oh, your book's your business card. Well, what do you do with a business card? You usually throw it in the trash. So, right. So I always viewed books as businesses, not business cards. And then sure enough, people began to say, look, man, you got to teach us how to turn the book. And then I figured out 18 streams of income. And I'm telling you what, once that hit, people are like, wow. And so that's kind of my unique selling proposition in the marketplace is write a book, and then turn it into 18 streams of income.