Kane Carpenter: Be Patient

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¡Hola! ¡Hola!

All right everyone, welcome back to another episode of the Business Blast Podcast. I'm your host Tyler Wagner. Today I have Kane Carpenter with us. He's the marketing director for JMJ Philip Group. So welcome to the show, Kane.

Thank you very much, Tyler.

Of course, thanks for joining us. We'll dive in. The first question I have for you, Kane, is what is the best story from your life that has an underlying valuable message?

Yeah, good question. I had a nice think about this one. Quite cliché, but I feel like great things can come from kind of unexpected circumstances. I moved back to the US a few years ago, and kind of that move taught me to be courageous about kind of taking on opportunities. And then when you have those opportunities, doing the utmost you can to, you know, take advantage of them. I had done, you know, a few different things after graduating school and coming back to the States. I didn't really know what I was going to do with my career, and JMJ Philip was kind enough to give me an opportunity and I've done my best to take advantage of that opportunity. And then of course joining the group's been one of the best decisions that I've ever made. I've made friends and mentors and they've helped shape kind of the way I know I'll apply myself professionally for the next couple decades. And so I didn't expect that coming in, but being courageous about taking on that opportunity in a field that I knew very little about, I think has been one of the best decisions I've made. And that's quite a nice message to take from that.

And what's the most valuable piece of information we should know that is within your expertise or industry?

Yep, being in kind of the executive search career services space, I'm exposed to professionals and their careers every day. A big thing that I've learned is the value of tenure. And, you know, kind of we see the people that reach tops of organizations, you've got to be very strategic and patient about kind of how you navigate careers and ladders and things like that. It's very easy especially early in people's careers, to take short-term wins, you know, take a little bit more money here and kind of jump around. But what we see time and time again is that, you know, the executives and the kind of thought leaders that reach the top of organizations are very patient and tactical about the way they get there. And even if that takes, you know, years and years, that would be the advice.

And what's your best piece of overall business advice, and not necessarily industry-specific?

Yep, sales, Revenue generation is hard and business is hard. And so, coming from a marketing standpoint, it requires a lot of constant effort across an entire marketing program to drive sales consistently. A lot of the times, we fall into it, I've seen businesses fall into it, where you run an ad, you see an uptick in sales, and think that you've cracked the code for how that business will grow and things. There really is no magic pill for how to solve the puzzle of revenue generation. For any business. And so, you know, one thing that I've learned over the last few years is that, you know, having a kind of comprehensive marketing program that's always on, targets multiple channels, is probably the best way to drive consistent sales. And that would be kind of the advice there.

And if you could give your younger self one piece of advice, what would that be?

Be patient, disciplined, and master a craft. You know, our founder is a mentor of mine, and that was one of the first things that he said to me when I first joined the organization and kind kind of rung true and it stuck with me. And so, um, you know, when we're younger, we think that we can do a lot of different things and do it well. And I know I fell into that trap where, you know, I was like, I'm going to do everything that I possibly can, and I'm sure I'm naturally gifted at something, and then that'll be, uh, the thing that I'll do. But the reality is that kind of mastery of any craft takes years and years of applied effort. And, uh, you know, the earlier that somebody can understand that, and that's, you know, an advantage, because that's the earlier that you can start to apply kind of the required energy to get good at something. And that's the only real way to reach kind of professional satisfaction, personal satisfaction.

And kind of going a little bit in a different path, but in your opinion, what is the key to happiness?

Yeah, this is a good question. And I had a long think about this one. And kind of the theory that I've come up with is that as human beings, we can kind of break down kind of our perspective or the way we approach life into two phases, right? There's an anticipation phase where you look forward at different things, and there's a memory phase where you look back and you reminisce about the things that you've done or things that you regret. And so the key to happiness, in my opinion, is always giving yourself an opportunity to anticipate and look forward. So, you know, having goals and having things that you look forward to and then putting yourself in a position where you can always, you know, be able to do that. It is probably the key to happiness, at least in my opinion.

You know, and what is the best book that you've read and what's the number one thing you learned from that?

Yep, so this is less business-related, but the best book that I ever read was Hemingway's For Whom the Bell Tolls, and it's really just kind of more because of the excellence in storytelling and writing. It was the first book that I kind of truly enjoyed cover to cover, and then it taught me kind of how powerful storytelling can be and how much it can affect the human condition and things like that. So I suppose it affects a little bit of kind of my perspective on marketing and how businesses can do that for people, but that would be the best book that I've ever read.

And what is your favorite quote and why?

Yep, I've heard this quote paraphrased a few different ways, but the one I found today was, "Someone once told me the definition of hell: on your last day on earth, the person you could have been will meet the person that you became." And so that quote, of course, it's a big motivator. Whenever I see that quote or I think about that quote, it always pushes me to strive to better myself, you know, even if that's kind of reading a couple pages of a book before I go to bed or just constantly striving to close that gap between, you know, hopefully the person that I am and then, you know, eventually the person that I ought to be. And so it's a good motivator.

Definitely, man. That's an amazing quote. Thank you for sharing that. The last question I have for you before we let you go is, where's the best place for people to find you online?

Perfect. So I'm on LinkedIn and Twitter and, you know, all the different kind of social platforms. And I also have a little website called kanekarboner.com where I do a little bit of writing on marketing tips and things like that. So those are the places that I'd recommend.

Perfect. Thanks again, man. We really appreciate you coming on.

No, thanks, Tyler. Appreciate the opportunity.

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