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In this short segment of The Tyler Wagner Show, Mitzi Perdue explains why enduring family businesses require intentional effort to build and maintain a strong family culture. She contrasts families that deliberately cultivate culture with those that let it happen by accident, emphasizing that every family experiences conflict. Drawing on the Henderson family—still in business after 180 years—and her own Perdue family, she outlines a core rule: any disagreement must be aired openly within the family and resolved internally, never taken public or turned over to adversarial lawyers. This approach, she argues, is essential for preserving unity, protecting the business, and ensuring long‑term success.

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