Kevin Daisey: Founder & CMO at Array Digital

Welcome to the Business Blast Podcast. I'm your host, Tyler Wagner. This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at authorsunite.com. Now let's jump into the episode.

¡Hey, hombre!

¡Hey, hombre!

All right, everyone, welcome back to another episode of the Business Blast podcast. I'm your host, Tyler Wagner. Today I have Kevin Daisy with us. He is the founder and CEO of Array Digital. So welcome to the show, Kevin.

Thank you, Tyler. Thanks for having me.

Of course. Thanks for joining us. We'll dive in. The first question I have for you, Kevin, is what is the best story from your life that has an underlying valuable message?

So I think the best word for my life is starting my business at age 23 with no business experience, no savings, capital, not really support from anyone from a financial standpoint. I started what now is Array Digital. I was told by many not to. I was also told to have savings for 6 months. That I needed mentors, lawyers, CPAs, and things like that. Of course, I ignored all those things and jumped in headfirst. Of course, it was very challenging. I learned a lot by making mistakes. And I guess the best thing that I learned out of that experience is it's hard to mess up twice if you've made, you know, once you've made those big mistakes. You learn the hard way and you don't do it again. So you learn, you adjust, and you press on. So for me, that's been the best experience and I wouldn't have had it any other way.

And what is the most valuable piece of information we should know that's within your expertise or industry?

Sure. So since I own a digital marketing company, um, for us it's also a challenge, but learn to market your business. Figure out who your perfect customer are, or customers are, and focus on finding them. Don't waste time working for or selling to the ones that are not a fit. They will have a bad experience and you will too. So I really think it's important for people to understand who their best customer is and focus just on them.

And what is your best piece of overall business advice? So not necessarily industry specific.

I would say work hard, but be focused. Have purpose and set priorities. So everyone likes to work, you know, someone that works hard, but working a lot doesn't mean you're always accomplishing anything.

And if you could give your younger self one piece of advice, what would that be?

Well, not to say that I haven't taken chances in my life, but I would say take more chances. Life's too short not to. And you never know that one chance that could turn into something amazing.

And in your opinion, what is the key to happiness?

I think what I came up with was consistent accomplishment shared with friends and family. So for me, I love business. And I think having business accomplishments and life accomplishments is important, but also having friends and family to share that with, uh, it's just a great mix for me.

And what is the best book that you've read, and what was the number one thing you learned from that?

Well, the number one book, but also recent, uh, was Profit First. Um, the number one thing I've learned for that is to put profits first, obviously, as, uh, for your business owners out there and entrepreneurs. Is put profits first. And what that means is most of us run our businesses using traditional principles, uh, that revenue minus expenses equals profit. And with the profit-first method, you flip that around, so it's revenue minus profit equals expenses. And if you don't have enough money left over to run your business after taking a profit, then there's something wrong and you need to make adjustments. Cut expenses, or do what you need to do. But that profit has to, you know, you need to be able to turn that profit in order to run a successful business, which in turn protects you and the employees at the company, so.

And what is your favorite quote and why?

Favorite quote, I have one here from Thomas Edison. If we all did things, all did the things we are capable of doing, We would literally astound ourselves. Yes.

And thank you so much for coming on, man. The last question I have for you before we let you go is where's the best place for people to find you online?

LinkedIn is a great place to find me. I'm usually active on there. I'll respond to messages, comments. So if you just look me up on LinkedIn, that'd be the best place to find me.

Perfect, man. Thank you again for coming on. We appreciate it.

Tyler Wagner Wagner, thank you so much. Look forward to talking soon.

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