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Kyle Gray SELLING WITH STORY part 4

Name: Kyle Gray SELLING WITH STORY part 4
Uploaded: 2024-01-04T15:00:23+00:00
Duration: 50 s
Channel: Tyler Wagner
Description: Kyle Gray breaks storytelling into two parts: structure and strategy for building stories, then presence and artistry for performing them. He calls this…

4 Jan 2024 · 1 min

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Kyle Gray breaks storytelling into two parts: structure and strategy for building stories, then presence and artistry for performing them. He calls this approach Magnetic Storytelling, a martial art of the mind that combines planning with expressive execution.

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And it's called Magnetic Storytelling, which really goes into the metaphor of the martial art. And what is magnetic storytelling? I believe it contains two different parts. And this is the two different sections of the book. The first is structure and strategy, the frameworks, the templates, the tactical, practical things of how and why to tell a story. But then the second part is presence and artistry, and both of these together creates this martial art of the mind. And, and just because I— the martial art metaphor, some people get a little about it. And who is the opponent? There's not necessarily— the opponent is not our